The Art of Online Business Podcast

#61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris

On today’s episode of The Art of Paid Traffic Bryan Harris from joins me to talk about a Facebook ads experiment that he did where his goal was to:

  • Primary objective: Get 500 new email subscribers for less than $1 each.
  • Spend $500 on ads in 14 days.
  • Make sure all new subscribers were interested in the topic of list building (his core topic).
  • Get 50% of them to install his List Goal browser extension.

Bryan loves doing experiments in his business. In fact, over an 18-month period, he’s performed over 100 different marketing experiments.

He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business — something he likes to call “Learning Out Loud.”

Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting…

He takes you behind the scenes of everything that worked and that didn’t work and shares all his results.

Free eBook – The Top 16 Email List Building Strategies of 2015

After the interview Bryan told me about a short eBook that he’s making available called:

The Top 16 Email List Building Strategies of 2015

In this quick guide, Bryan shares 16 top tips from people like Michael Hyatt, Noah Kagan, LeadPages, Jeff Goins and many others – for growing your email list FAST!

Whether you’re starting from zero and want to get to your first 100 or 1,000 subscribers, or whether you’ve been working on your list for a while, but haven’t been able to see as much progress as you want, here is what you can expect from the eBook:

  1. Clear and succinct explanations of 16 strategies used by some of the best internet marketers
  2. Examples of how these strategies are put into place and links to places where they have worked
  3. Actionable steps you can take today to get started growing your list

To download your free copy, just go to

Subscribe to The Art of Paid Traffic on iTunes and/or Stitcher

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Bryan on Twitter

Pat Flynn’s site:

Bryan’s blog post about his Facebook ads experiment

Analyze what content performs best for any topic or competitor:

Analyze the popularity of your tweets:

Twitter analytics on other people’s tweets: Twitonomy

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#60: Instagram Ads: What You Need To Know

#59: The Anatomy of a Highly Converting Video Ad with James Wedmore

#58: Case Study: How to Scale from $500 to $11K Monthly With Facebook Video Ads

#57: How to Speak Your Customer’s Language – Copywriting Hacks With Joanna Wiebe