ISM Episode 8: Bryan Srabian, San Francisco Giants’ Social Media Director

Inside Social Media PodcastBryan Srabian, San Francisco Giants’ Social Media Director is my guest this week on The Inside Social Media Podcast.

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In addition to being the Giants Director of Social Media, Bryan is also an adjunct professor at the University of San Francisco in their sports masters program, focusing on sports and social media marketing.

I’m excited for you to hear my conversation with Bryan because it gives you another unique perspective on big brand social media and he gives a lot of great tips and insights for how small businesses can model what he and his team are doing with the Giants.

Just a heads-up that Bryan is on his cell phone so the audio isn’t as 100% good as you’ve come to expect on the show here, but I promise his audio does get better as the show goes on so be sure and stick with us.

Top Social Media Marketing Tips & Strategies

Here are the top tips and strategies that Bryan and I discuss, that you can take and put into action immediately for your own business:

  • Social media marketing is part of your overall marketing mix.  It doesn’t exist by itself.
  • Using social media doesn’t have to cost anything other than some time and effort.
  • Encourage your customers to share their experiences with your business.  Encourage them to check-in at your business.  Word-of-mouth is really powerful.
  • When new platforms and tools come out, it’s a good idea to at least try them out to see how they work.  It also allows you to stay on the cutting edge of technology.
  • You can use Facebook ads’ interface to see how many people are within a demographic in a certain geographic area.
  • Have a social media policy in place for your organization, especially if you have employees, but don’t control their social media.  Look to educate and help.


  • Try and measure everything you’re doing on each of the platforms.  Such as, time of day you’re posting, did you post an image, etc.  Learn from the information to improve later efforts.  This will also help you determine how often you should be on social media.

Ideas for metrics to measure:

  • How many people are talking about you (can track a hashtag on Twitter, for example)
  • Measure direct sales of a product versus social media marketing efforts announcing the product’s availability.

Listening & Engagement

  • Small businesses can connect with their customers on a one-on-one basis.  Listen to them and offer to help.  It’s a conversation.  Don’t try and go for the sale straight away.
  • Develop your personality on social media.  Good way to do this is to model yourself after other similar brands that you admire.  Learn from examples.
  • Use the same voice on social media, as you would talk to your customers.  Be authentic and tell stories in your own way.  Remember, there’s no right or wrong.
  • If you only have time for one social media channel, find out the channels where your customers are and go deep on that channel.
  • Use social media to learn more about your customers, for customer service and for putting your brand out there.

Right-click here to download the MP3 of this episode

Links discussed during the interview

   –> Give Bryan a shout-out on Twitter for sharing his insights by clicking here to tweet him!

Inside Social Media iTunes Review + Rating

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it.

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Click here for a PDF transcript of this episode

Thanks very much!

Until next time, keep rockin’.