Can a $600K Business Really Be As Simple As This? with Judy Woods - Rick Mulready

rick mulready

Can a $600K Business Really Be As Simple As This? with Judy Woods

August 10, 2022

There’s a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn’t have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success. 


In today’s episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way. 


Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers. She taught Art in secondary schools for 16 years before ‘retiring’ to live in the country on a lifestyle block with her family and 3 goats.


When her father died in 2016, she decided to realize her dream of being a full-time artist. Although extremely difficult at first, after 6 years she has won several national awards, first place in a large international online competition, and exhibits her work in galleries around the world. When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.


Judy’s business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion rates on her ads and launches. 


In this episode, you’ll learn:

  • How Judy serves her customers
  • How Judy’s business started and grew during the pandemic
  • Tips for leveraging Facebook groups to increase your sales
  • The benefits of having one flagship product instead of multiple courses
  • How Judy’s business helped her find her freedom and improve her art
  • How Judy approaches Facebook ad lead generation for massive success


Links & Resources:

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


Judy Woods Links: 

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Hey my friend, welcome to the Art of Online Business Podcast. My name is Rick Mullaney and I’m an online business coach. I’m an ad’s expert, and most importantly, I’m a dad. And this show is where we help established online course creators and coaches create more profit, more impact with less hustle. All right, let’s get into it. One of the coolest, calmest people that I’ve ever worked with in a coaching capacity is my guest today. Her name is Judy Woods. And a lot of you have been asking for more case studies here in the show. And I love sharing case studies. And when I heard that from a few people, I was like, wait, haven’t I’ve been doing case studies? And they’re like, It’s been a little while. So that’s what I’m bringing for you here today. And Judy Woods, she’s a member of my accelerator coaching program and she’s an artist. She’s the creator of Starts, which is an online course teaching people how to paint and create authentic artwork. And she has a really, really cool story. She decided to realize this dream of being a full time painter back in 2016 and had a really hard time with it at first. And after six years, though, she has gone on to win several national awards. She’s down in New Zealand, she’s won national several national awards. 

She’s first place in a large international online competition, and she exhibits her work in galleries all around the world. And then when the pandemic began, she started sharing tutorials to give people who are stuck at home something creative to do. And this led to people asking her, Wait, can you teach me how to do that? Etc., etc. And so that led to individual coaching. And then ultimately she created online courses and she’s had huge success in a very short amount of time. And it’s been so much fun working with Judy. And one of the biggest things that we’ve done over the past several months in working together is we combined her two primary courses into one flagship offer, and that was really scary for her at first. And so I’m going to let her share how she has created the amazing success that she has and is creating in her business in a very, very simple way. So without further ado, let’s go hang out with Judy Woods. Judy, a lot of people say that they can’t teach. Art can’t teach painting. As a business. On the Internet. What would you say to that? And I say a lot of people, because I’ve heard that over the years. 

Oh, really? 

A lot. 

Yes, I have. Well, I’d say I’d say they’re wrong. Definitely wrong. Yep. 

How long have you. So what do you do? Like in terms of painting? Yeah. You are an artist. I’ve seen your work. Your work is right behind you. For those of you watching on video, that is your own. That is your own work duty. I love it. Seriously, I’m not just telling you because you’re an accelerator member and you’re on this interview right now. I really, truly like it. Oh, good. So how do you help your students?

Well, my students come to me and they have already started painting. They already want to paint. And they. But they. So there are parts of it that they love, but there are also parts of it that they have a great deal of frustration about. And so what I do is in my course, I walk them through six different little journeys of discovery, basically. So I told them that with lots of techniques, lots of different ways of using materials and paint and and things. And I get them to focus on things that they love when they make when they make a mark or they use some colors that they love, I get them to, you know, do more of that. It’s focus on what you love. And so they just. They start to lose that. The preciousness that comes about when you have fear over making mistakes. They start to lose that and they just have to discover things. And gradually over time, they they and then I equip them with some basic sort of principles about how to. Make color harmonious and, you know, make design work better and how to make their paintings more interesting. And gradually over time, their painting just gets better because they use those tools. It gets it gets more like them. They they love it more. So that sort of frustration goes. They just get more excited about it. And once they get excited about it and they’re willing to explore and experiment, then they’re off. They’re they’re away. 

I assume we’re not talking about Bob Ross style painting. 

They’re talking sort of basically abstract painting. So I don’t know how you even know who Bob Ross Abstract. Okay. But Bob Ross, the joy of painting. 

No, no, no. No idea. 

Is that just a is that just a U.S. thing? 

Must be. That’s. We don’t have a lot. 

I love Bob. 

Ross. You? No, he hasn’t made it over here. Or at least he hasn’t made it to my world. Yeah. So that. Bob Ross R.I.P. is is big on he’s got is is videos are on Netflix and he’s more of like a he paints nature. I like. 

Primarily yeah. Yeah. So. So were your teaching abstract? And you’re kind of. You’re taking them through this journey? 

Yeah. Yeah. And I take them through six journeys and each one, they come out with a very different painting. So it’s like I say to them, it’s like opening up a big toolbox and you can take out the tools that work for you. So by the end of it, they’ve had a whole range of experiences. They’ve found things that they love and they’ve found things that they hate and they know and everybody, 

everybody will find different things. And so what they come out of it is different from everybody else because of their own preferences. And yeah, it’s just they’re sort of more equipped and then they can choose once they sort of feel more confident, then they can start putting more of themselves into it. And some of them, you know, will start putting, putting on life or they’ll start, you know, putting more representational elements into their work. It’s just completely up to their. 

How did you get into teaching painting online? 

Well, what happened for me was I wasn’t I was I was just doing my own art and I was trying to get my work out there so that people could see us and buy us and things. And I had this is just before COVID. I had found an empty shop in town. And I had approached the people that I own the place or whatever, and I had booked it to hire it for a couple of weeks with a friend. We were going to have a pop up exhibition in there and I needed to get some. I needed to get my paintings stretched and trained in order to go into this exhibition. To this exhibition. And then cope. It happened. And my partner’s business is in tourism. And suddenly our borders were shut. There were no tourists coming. We were all in lockdown or going into lockdown. I could see it coming. And I thought, I can’t lean on her. I can’t ask. Say, let’s take a couple of thousand dollars out of out of our household income. When he was panicking about what the future was for his business. And so I thought, I’ve got to become I’ve got I’ve got to be self, you know, I’ve got to do this myself. So I thought I if I start a Facebook group and we went into lockdown, we went into lockdown on a Wednesday and I started the Facebook group on a Thursday and I just started doing free tutorials for people with just saying to them.

We’re all at home. Well, all three of us. And the group. There weren’t very many to begin with. We’re all at home. We’ve got nothing to eat. We’ve got nothing to do. Let’s do something creative and take our mind of the world and cupboard and all that nasty stuff that is in the news and that we’re thinking about. So I just started to do these little tours, put them on there really basic, and put them on as videos in the Facebook group. And gradually that Facebook group grew. And then I had an idea that eventually I would be able to offer something that they would pay for. But I hit together a group of people together first. And so and one of these people asked me to do one on one coaching. And so that’s what I did with her, and she paid for that. And then I turned what I did with her into a course later, but then at the same time I was producing these little modules which are now the basis of these stats journeys of discovery that I had to have in my course. And that’s how it started. 

And did you start off with both of your because I want to talk to you about how how you’ve combined the two offers that you had before into one offer. Did you start off with with two offers? 

No, I started off with what? So I started off with with the stats course, which was just these journeys of discovery, though I think there were four of them to begin with, and then I knew that I was providing something fun for them. But I was also providing a problem for them because I knew that once they started, they they didn’t have the full that all the knowledge they needed to know how to fix their paintings, they needed to know how to finish them. And so I knew that that was the next course. So I sort of thought, I’ll get them on the journey, I’ll get them one course, and then that will lead into another course. And that’s my idea. 

And you literally call those courses starts and then fix and finish. 

Yeah, it’s all very secret. 

You. I love it. You’re straightforward. There’s no question of what it was like. This is what it is, right? 


And you started to increase your revenue really quickly. How did you how did you begin? Selling the courses. Were you doing launches? Was it just, hey, come to my website and here you go or you sell it in the Facebook group? What were you doing? 

Well, the very first time, I just had no idea what I was going to do because I was this friendly person who was giving away all this free stuff. And all of a sudden I had I knew that there was going to come to a point where I was going to have to say that this you know, and here’s this. And for this, I want you to pay for it. And I just felt so icky about that. I just didn’t know how to do it. I’d never sold a thing in my life. You know, I’m not a sales person, but it just turned out so easily. I just started to talk about what I was producing, the thing that I was creating, and they started to say, Oh, and how much are you going to how much will that cost duty? And so I didn’t even really have to say and for this you will have to pay. They ask the question and I just answered it. So that’s how easy it was. And so I was doing sort of like little launches. I would say, you know, I’m going to sell it over this week and you can buy it now type thing. But I didn’t know advertising was just to the people and the group and I think the first time I did it. I think I made about $7,000 or something. I’m not I’m not quite sure it wasn’t, you know. 

The first time you. 

Launched it, but this time I launched it. Yeah. Think I made about that. And I was really surprised because I just thought, yeah, this is this actually works. And, and then each show by. 

How much was it? 

I think it was something like 250 NZD. 


Okay. Yeah. Oh, no, it might have been. It might have been 200 because I had four of them. And I sort of thought that it was like about $50 each for each one. So yeah, I think it was about 200. But each time I launched it, I put I put the price up. So the price just went up every time I launched it. Yeah.

Nice. So. We came into each other’s world. You used to be in my offer to optimize program that I used to have, and you just started growing the business really quickly and wanted to to scale and have a bigger impact in your business. Start to develop your team so that you’re not doing all the things in your in your business. Yeah, you made the jump up to accelerator and I remember I remember a message from you. You said, I’ve already made my investment back in accelerator and it was like the first two weeks or something like. 

Yeah, that’s right. Yeah. 

What allowed you to do that? 

What did I do? This is the problem. I’ve got a very old brain and it doesn’t function. 

I’ll tell you. I can tell you what I remember from. 

Okay. Yeah. 

You said just just being in, quote, unquote, the room meaning. 


Around people who were doing bigger things gave you so many ideas because you came in and you were you were just you were quiet. You were watching, but you were listening. You were taking it all in and you’re like, Ooh, that’s a good idea. That’s a good idea. And I remember you said you like, just just just listening to the conversations you were taking things and then you were implementing. Did you do a launch or something? I don’t quite specifically remember what I think. 

What I did was I because I made about yeah, I think what I did was I seem to have an email and I asked people in my stats group. That’s right. That’s what I did. I just sent out an email to the people in my stats group and offered them the fix and finish course. I didn’t do any advertising for it. I just sent it out to them. Yeah. 

And that, that’s what it was. 

What it was. Yeah. Yeah. And, and I got a so they all signed. Well they didn’t all sign up but I got enough to sign up for the course and and I think we made the thousand dollars. That’s right. Yeah. Yeah. I mean. 

How big is your how big is your do you still have the Facebook group? 

I still have the Facebook group, yeah. 

How many people are in there? 

I think there’s about 18,018. 

That’s a lot of people. How do you. And that’s a free Facebook group, correct? 

Yeah. Yeah. 

How do you use that Facebook group? What role does that Facebook group play in your business right now.

So that the people go in there? Basically, it functions like this. I have a lead magnet. People who sign up for the lead magnet, they get this prompt sheet that tells them all these different ways, the different ways of using tools and making things they can use in their painting gives them ideas, basically. And then when they sign up for that, I invite them into the into the artist group and they join in there. And it’s a really it’s it’s a community of people who, who make art and they share their artwork and they’re just really and they just love looking at other people’s work. They encourage each other. It’s a really lovely place to be, especially if you’re an artist who is a little bit. Gun shy about showing your work. Put any work into a gallery or a cafe or something like that. They can post their work in there. And suddenly there’s, you know, all these people saying, I love it. You know, it’s I love the way you’ve got color there and I love this. And wow, this is so good. And there’s always going to be somebody in that group who loves anything that’s put up. So it’s a really encouraging, great place to be. So and I run my launches in there and what happens is when I do a launch, I just put the videos and then they all post their work. And so suddenly there’s all this work that suddenly starts getting posted on there and it just creates like this wave and people jump on and they say, Oh, I want to do that too. I want to create that. And so they all, you know, I’ll get them perhaps another thousand people join join a launch. Just join the workshop. Just having seen the work that that the kids, the people are doing in the, in the workshop. 

So when you say you’re posting videos, when you launch, what is the launch look like for you? What type of launch are you? 

I just it’s a week long workshop and they sign up and they get videos to their inbox or they get a link to a video and they get four videos that show them that take them through one of these little journeys that I have in my course. And then I also do webinars, sort of I had three webinars within that week where I talk to them about I basically teach them and tell them a bit about my story, tell them how I used to be an artist who was full of frustration and had no confidence and very low self-esteem about my work and how that has completely changed now and that whole journey. So I sort of lay it out there for them to see that that’s possible for them as well. And. Yeah. How good’s. 

What kind of revenue are you generating in your business? 

Well, the last launch I did that, that was about $275,000 in the last launch. I think last year, I made all the revenue that I brought in was over 400,000. Yeah. 

What are you tracking for? For 2022? 

Well, the goal is 600, but I don’t know if I’m going to make that. I’ve got another launch coming up. 

We’ve already done 275. 

Yeah. Yeah, I know, but I’ve got to do another launch as big as that. Yeah, it’s not more, but anyway, we’ll see. We’ll see. I’ve got. 

So I want to talk about congratulations, by the way. It is it is so fun watching because you’re just super low key and whatever you do just works super well. It just works. 

Well. I’ll touch on. 


Let’s hope it continues. 

Yes. I’ll touch on on my desk as well. So I want to talk about you had the starts cause you had the fix and finish course how much was and I know that you raised the price as you went along on the starter course. How much was the starts course and how much was the fix and finish course? 

Okay. The stats course was I think it was five, nine, seven. This is US dollars and the fix and finish course was seven nine 7 USD. 

Oc What was the difference between the two offers in terms of what? What you we’re going to get super meta here for a second. What you offered within each of those offers. What was the deliverable or what were the deliverables?

So the start course is a self-paced course, and they had it for a year. 

Mm hmm. 

They just get everything on day one, and they just work their way through it. And they have all the content, the videos for a year. The Fix and Finish Course is an eight week coaching program, and they keep the content for a year. So it’s it’s drip fed content and it’s coaching calls at the every week. And then in the second half of the course, it’s coaching calls twice a week. And yeah, and then at the end of the eight weeks they have all the, all the calls recorded, all the content and they keep that for a year to, to revisit and to continue working on the, on their paintings. 

So when we started working together in Accelerator, one of the first big things that we worked on was. I proposed to you of. Changing this offer, combining the two courses into one course. And. Because it just in my head and everything I knew about it, it would just made more sense, like, hey, let’s combine the two courses into one course. You can charge less than overall. What if somebody bought both courses and what would that look like? And I remember our initial conversations on that. You were very hesitant. What was the can you kind of take us back to like what was the hesitation around? I know that you are fearful around. This isn’t going to work. Like it’s a higher price point. Yeah. Talk to us about that. 

I, I was hesitant because. Another thing that you always say is if it works, don’t change it. You don’t you don’t to reinvent the wheel. And so I was very cognizant of the fact that these two things did work. However, I also was not really enjoying the teaching of the fix and finish course because it was really demanding over over eight weeks. And I felt like it was I don’t know, I felt like I’d had to sort of. It was just so demanding. And it was you know, I’ve got I’ve got two teenage kids. I just felt like it took up a much bigger chunk. I felt like I as well as teaching that I was having to do all the other stuff to keep things going with starts because people were still doing stats and. And, you know, I don’t know. It just felt too much. And I knew that I couldn’t scale that course the way that I was teaching it, because I can’t. It was big enough the way it was. And if I if I scaled it and open it up to more people, there would just be more demand. And because everybody wants me to have a look at their paintings, everybody wants me to to to give give their give my personal advice on their work. And you can only do that. 

Sure. You know, you just don’t have the time to do that for 500 people. But. You can do it for 40 people. So I could see that that wasn’t going to that wasn’t really going to that wasn’t sustainable going forward. So I knew that something had to change. The other thing that I didn’t that I felt I wasn’t confident about was whether I could sell something at 1200 US dollars, which was the price that we were going to put on this new course. And I was nervous about that. But as I what happened was as I started to put the course together and I could see this, you know, I started to do these modules and I updated some and I could see that this course coming together was a really, really good, solid course. The more I’m the more I molded it and made it into the course that I was going to sell, the more confident I became that it was extremely good value and that that that fear of being able to sell it. I just felt like I felt when I sold any other course is that this is a really good course. That set a really good price and that’s going to make a huge change in your life. And I can say that I’m quite confident about selling it. Yeah. 

Yeah. You also were I remember conversations where in addition to the ABCs of coaching being a lot and really intensive, you were on this launch launch launch launch schedule where it was like, okay, I need to do starts going to do a launch for that that gets that gets finished you have a little break launch again for fix and finish and you were kind of on this, you know, flip flopping of of launches and. Rightfully so. You are exhausted, you know, and it was frustrating where it was like, okay, you felt like you were always planning. 

The next launch. 

The next launch. 

Yeah. No, it was. 

And so with so what is what’s the we’ll call it the super course. What’s the super course called. 


Sorry. There you go.

I’m not crazy. I just got. So you sign pulling over and I became. 

Hey, it works. It works. So you’ve combined the two programs into one program. You explained how you launch it in this amazing Facebook group community. How many times a year do you do you launch it? Like, what’s the schedule for you and is it open outside of your launching? 

Yeah, it is. It is because it’s it’s self-paced and I do coach and calls every every two weeks. And it’s kind of evolving because when I started it, I thought, okay, I’ll just do the the sort of follow the schedule and the fix and finish course of the coaching calls. But people that if I did that, you know, I’d almost be finished the fix and finish course now and people are still working on their you know, I’ve changed the order of it so people aren’t working in that same order. Mm hmm. And so I now I, I plan to do it twice a year. I launch it twice a year. That’s my plan. And it just feels teaching. It just feels so much easier because everyone’s working at their own pace. We meet every two weeks. I’d sort of choose a topic that the coaching call was loosely going to be around or do a little bit of teaching up. Now, introduce breakout rooms, which everybody is absolutely loving as they get together and they chat with each other about how they’re doing and what, and they’ve sort of met and the Facebook group as well. So they get to talk in real time, face to face, which is lovely. And yeah, it’s kind of evolving and it’s that’s lovely. And people are people are really enjoying it and learning a lot. So yeah, it’s good. But I’m not going to I’m not going. 

To launch it. So you’ve simplified the business and you’re making your generating more revenue as a result of this sort of simplification of what you offer, how you deliver it, how and when you need to show up. Speaking of that, what is your like, how many hours a week are you working? And I know this is a work in progress, but roughly give you give us give us a rough ask. 

What’s that look like? Well, it’s always it’s hard it’s hard for me to to differentiate between. Because you see, I have the business and then I have my painting and my painting feeds into the business. So when I say. You know, I mean, if I didn’t paint my painting is what attracts a lot of people to come into my world. They like my work and they say, you know, how can I? I don’t know. It just attracts them into the world. So. 

And you document that, right? You document that via a weekly vlog. 

Yeah. Yeah. So I have. 

You document like what you’re working. 

On, what you’re painting and do sort of little teaching things from sketchbook studies and things like that. Yeah. So I suppose in a way I sort of do. I don’t know. I suppose I do about 2 hours a day kind of. 

Of work of. 

Business type work. Yeah, I would say, yeah. Sometimes it’s more I mean with the coaching calls the day before the coaching calls, I’ll do a bit of prep for those. The coaching calls I do two coaching calls to two different time zones. So know that takes up a little bit. 

But we’ll call it 15, 15 ish hours a week. We’ll just round up. 

Kind of, I guess. Yeah. Yeah. But I still have time to play. The most important thing, as I still have time to play tennis, which I love. Yeah. And the time is my own. I mean, I can do it when I want to. And, you know, I feel pretty free, to be honest. Yeah. 

It’s really cool, right, that the painting is your outlet. But also, it’s the business too. 


When? When people tend to combine what they love doing. And make it their business. They can sometimes lose a little bit of like the a little bit of the love of that. Because it’s become the business. Like I remember I’m a huge ice hockey fan and back when I used to work for the Washington Capitals hockey team, I remember a couple of years into working for them, I it was just became a job like it was like I lost a little bit of the luster for the game and it was because I was working and I’ve talked to a lot of people over the years that where that has that has happened, the exact same thing has happened. They’ve kind of turned their love into a business and they lose a little bit of that. Is that. Has that happened at all to you? 

Well, to be honest, it’s interesting, because that happens for me. If I start thinking about getting my work into galleries and selling my paintings that that, you know, if I paint and all I’m thinking about is I’ve got to get this into you know, I’ve got to find a gallery that’s going to take these works, and I hope they sell. And will this be, you know, all that sort of stuff that takes away the fun out of painting. But because I’ve got this business that actually provides all the income. I don’t even care whether I sell my paintings, to be honest. You know, that really doesn’t bother me because I’m only selling my paintings for a fraction of the prices I’m making in the business. And so it’s just a bonus if I start a painting, to be honest. And so I can that has completely freed me up to be able to paint the way I want to paint. Use really good materials. You know, it’s. It’s almost a perfect match because I can be completely free, which is what you have to be to create really good, authentic art. You can’t let the, you know, the market dictate what you what you paint. Otherwise, you become dug down and all this sort of boring stuff where you try to try and paint for your auntie, you know, lie on a rail. Anyway, anyway, so that has completely freed me up. And so I can really enjoy my painting. And I love teaching. I love seeing these people get excited about their work. It’s just I know that excitement and I love seeing it. And then so yeah, the two parts of what I love are able to coexist, which is great. 

I love that. So as we start to wrap up here, you I want to talk about your lead generation. You. You run your own Facebook ads and you’ve been running them for a while and you’re really darn good at it. You really know what you’re doing, even though you say that you don’t. I’m telling you that you do. You get really good results. What does your lead generation look like? Sort of year round and then leading up to when you launch? 

Well, I have. This is what it’s quite a little bit embarrassing. I kind of I have one lead magnet. Mm hmm. And I kind of have one still image that works really well. I’ve tested other things. I’ve, you know, and I’ve put up other images and I’ve tested all of it. This one image works really well, and it seems to work. I’ve read this last and these last Facebook ads I’ve been running. I did. I made a couple of movies or I shouldn’t say I made a movie. I made a video. And that seems to have worked really well. And they just they talk about I don’t know what they talk about creating artwork you love. And about being free to do that and come on this journey. I can’t quite remember the copy that I had for it, but. I’ve just kind of rehashed. 

You you realize there’s people listening right now who are out on a walk with their dog or driving kids to school or what have you. And they are cursing you because you’re. It’s just very simple what you’re doing and it works. 

I think I’m lucky, though, Rick, because I have got something visual that I can show them. I can show them a painting, and this is what my people want to see. If I was selling something like Facebook ads, well, what am I going to show them that looks visually interesting that, you know, so I’ve got a little bit of an advantage. 

Well, yes, but you said something really key right there that I want to make sure that people don’t miss. You said that. I know my audience wants. You said I have something to show them. I can show them a painting which I know they want to see. So it’s that knowledge of your audience that you have such a deep knowledge of that, like, I don’t want to I don’t want you to overlook that because that is really, really important. And we can often take that for granted. Right. But that is the key. Understanding and I mean, I’ve said this a million times here in the podcast over the years is like it’s understanding your target audience at a level where they see a video, they see an ad, they see copy or whatever, and they’re like, Whoa, that person gets me. You know, that person’s in my head. They know what I’m thinking. 

Well, that’s. 

Because you’re there to serve. 

Yeah, but it’s also because I’ve been them, you know, I just be exactly that access to yours so frustrated and so desperate to make work that I that I love and, you know, can feel proud of and just don’t know how to do it. I’ve been there, artist, so I know exactly where they are. 

Mm hmm. So. 600 K this year. How does that feel? For those of you who are not watching this video right now, she just made a face like, ooh, I don’t know about that. What do you think?

Yeah, well, that’s right. Yeah. To be honest, the the money goals. Never really. I just basically don’t you know, I just it’s funny, really. I was talking to somebody recently about it. I just talked to my sister and she was saying it’s, you know, because, I mean, this is this is a completely new world for me. I have never I’m an ex schoolteacher who is not a business person or has never been a business. It’s like Italian now. But I started this thing of just to get some money, to get some pictures framed. And I said to her, It’s like I got on this little treadmill and it’s just got faster and faster and I actually can’t get off now and I don’t really want to get off because I love it. 

But yeah. 

That’s the monetary goal is as great and I’m really glad that it’s doing well. But basically it’s I don’t want to go backwards. So as long as I’m going forwards, I’m okay, I don’t really want to go backwards. That’s the main thing for me. 

When you say backwards, how would you define that? 

Well, the next launch is less than I made the last time. I’d feel that that was a step backwards. 

Mhm. We’re going to do a little coaching before we wrap up. What would that like. What would you, what would you make that mean? Like y. Like, let’s just say what if. Yeah. What if you do 250,000 versus 275,000? 

Well, that’s not too bad. But if I did something like 110,000, I would think, oh, my God, I’ve done something wrong. Something’s gone wrong here. 

Hmm. So what if he did? What if something went wrong? 

Well, yeah. What if I did? Then I’d have to look at what. What the. What the difference is. Where? I’d send out my. Why didn’t you but email us again? Yeah, yeah, yeah. They don’t just have to look at what, what went wrong and move on from the idea. I mean, it’s not the end of the world. 110,000 is still pretty good. But yeah. 

I mean, I’m I’m challenging you just because this is what this is what I do. But at the same time, like, it’s going to like regardless of who it is, regardless of the level of business that’s going to hurt the. Right. Not the what’s what is going to hurt is. Oh, I my goal was bigger. I didn’t do as well as I did last time. And. It’s hard, especially in this climate, right? We’ve, you know, pandemic and recession talk, at least here in the States and here in the states, inflation. And there’s so much going. 

On here. 

That. Yeah. It’s, it’s, you know, conditions are different and so forth. And I’m not saying at all, I actually think you’re just going to crush that last launch personally. But it’s it’s a good exercise to look at and say, like, hey, what, what if like what? Let’s just say it doesn’t go as well as you’d hoped it is. We can be upset. We can totally feel all that. But it’s like, okay, let’s just look at the let’s look at the data. What does the data tell? What does the data tell us? What worked? What didn’t work? Okay, we’re going to fix that. And you could literally turn around and do another launch if you wanted to. Right. The the challenges arise when we really internalize what we mean, what what we allow that to mean about ourselves. And then it can really spiral us really quickly. And I’m raising my hand speaking from experience. So it’s it’s a matter of like, okay, we can. Allow our whatever our emotion is about it, allow that and then we can. Yes, Senator, why didn’t you buy, you know, and look at the data. Figure out what worked, what didn’t work. And then we can move on. Move forward. Yeah. But. So how many? Just real quick. How many? Sorry. Go ahead. 

But my only by any fear around the whole thing about that is that I all the time I’ve launched, you know, lots of times now over the last couple of years. And so and each time it has been better than the last. And so if it was to not be, it’ll be the first time. And I, I don’t know how I’m going to react to that. I know what you’re saying, and I know that’s all right. They hope that they like him just walk steadily on their path. But I haven’t been there yet, so. I don’t know. 

Yeah. Sure. Sure. And and and I don’t mean to speak all, like, utopian and like, this is perfect world and all this stuff because the reality is, is like, if something like that were to happen and our we don’t meet our own personal expectations like. That’s going to. That’s going to be. Right. And it’s not like. Yeah. Like. Oh, don’t feel that. It’s just a matter of, like. 

Perspective with that feeling. Yeah. Yeah, you.

Know. Yeah, exactly. Just real quick as we wrap up here, how many people are you adding to your email list on a monthly basis? Monthly? Oh, okay. So I’ve been running ads this last month and I think about 6000. I made it. Yeah. 

6000 people. And then on the lead magnet, you’re also after you deliver the lead magnet, you’re kicking them or you’re inviting them into the Facebook group. 

Yeah. And then I sent them another email, and I introduced them to my blog on YouTube and my website. 

Nice. What is where can people get your lead magnet for those in the art world, whether they are already painters or aspiring painters? What’s your YouTube channel? What’s the name of the Facebook group? Where can they get your lead magnet? What are all the things. 

So they can get the lead magnet if they go to my website? And they just giggled. Judy Woodruff, Artist And I’ll probably come up my website says, Gee, would that work? Now. Judy Woodruff. Yeah, that’s right. Judy, what’s that? I know you always say me. 

It’s terrible. So what? You know, we talk about that. 

That’s why I do have Judy. 

What’s that easiest thing to do? My friend is Google. Judy. Judy? Why? Woodward’s art. Judy Wood’s art. Okay, go on. 

Sorry, Instagram. It is Judy Wood’s assist. What was the other one? Youtube. Facebook group. Facebook group? Yeah, YouTube. The app beat out this group. There’s the Facebook group. 

The the upbeat. 

Artist. Artist group. Yeah. 


Judy, what’s at? It’s all the same. 

Nice. All the same. I love it. I’ll link everything up in the show notes for over on my website. Rick already for the episode here today. Judy I just think the world of you. Thank you for coming on and sharing your story here. I’m going to have you back really for another update. 

Not after the. 

Launch. Yeah. When everybody’s everybody’s going to want to know whether you hit, you know, whether you hit your goals this year and what’s going on working 12 to 15 hours a week. 

Okay. Okay. Right. 

So. All right. 

I’ve enjoyed it. Thank you, Judy. Thanks for all your help as well. It’s been great. 

Thank you for sharing your Thursday morning down there and down under with us. Appreciate you.

And we’ll chat to Natalie. Okay. Thanks. 

Hey, if you’d like to get my eyes and my team’s eyes on your business, that I can help you scale your business. Scale your impact while working no more than 25 hours a week or less. I know that that sounds like really, Rick, is that really possible? 100%. Not only do I do it myself, but that’s what we help people do inside of my accelerator coaching program. So if you’d like to see if we might be a fit to work together and see how I can help you with your business, shoot me an email Rick at Rick Moll and just tell me a little bit about your business. You can also go over to our accelerator page and learn more about the program right there. Rick. Multi car forward slash accelerator. All right, my friend, thank you for tuning in today. As always, super appreciate you. Until next time, be well and I’ll talk to you soon.

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