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Understanding Your Target Audience Is Everything When It Comes to Ads

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The Art of Online Business Podcast

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OWN a Niche

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Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  

My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording was projected to break 7-figures in 2020. 

In this episode, we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. 

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! 

She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!  

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  She knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. 

Kate knows how to own a niche. I gained so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time!  Stay tuned because I am excited to have her back on for an update in 2021!

On another note, have you taken my business blindspot quiz yet? We all have blind spots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.

 

On the Show Today You’ll Learn:

  • How Kate got into the race car business after getting her degree in interior decorating 
  • What really opened her eyes to the amazing opportunities available in the online space
  • The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business
  • What the process of launching her first course looked like, and why she says that creating it was the “easy part”
  • The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one
  • All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
  • What to consider when determining what audiences to target and messages to use with them
  • The challenges Kate faced in her marketing to her own niche
  • How Kate is continuing to build her email list 

 

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop 

https://katedillon.com/ 

https://katedillon.com/courses/ 

https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing 

https://www.instagram.com/katedillon/ 

https://www.facebook.com/katedilloninc/ 

https://twitter.com/KateJDillon 

https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ 

https://crateinsider.com/ 

https://www.instagram.com/crateinsider/ 

https://www.facebook.com/Crateinsider/ 

https://twitter.com/CrateInsider 

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

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Other Episodes You’ll Enjoy:

“Best Of” Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

8 Must-Read Business and Mindset Books

Inside My Daily Schedule (With a 2yr Old)

Q&A with Rick: Optimizing Your Business (and Ads)

 

read shownotes

“Best Of”: [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

December 2, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today’s episode is a replay of an episode I did earlier this year.  I see this topic […]

“Best Of” Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

November 27, 2020

Target Audience

  Are you looking for a simple way to work on your mindset? Nothing beats a good book, right?  Today I am sharing with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true.  I get asked all the time what books I recommend, […]

8 Must-Read Business and Mindset Books

November 25, 2020

Business and Mindset Books

  Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one!  This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business.  I want to share this coaching session with you because we’re unpacking Antony’s […]

BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue

November 16, 2020

webinar launch stats

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Would you love to be able to make an extra $300 every month? In this episode I’m […]

Quick Tip: 9 Creative Ways to Make an Extra $300 a Month

November 13, 2020

Extra $300 a Month

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks? Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch!  In today’s episode you’re going […]

Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever

November 11, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Have you been thinking about hiring a mentor or coach to help you on your journey?  On […]

Quick Tip: How to Choose the Right Business Mentor/Coach

November 6, 2020

Do you like the sound of five figures a month on evergreen? Yeah, me too!  I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode, she’s sharing with you how she’s built her business to where it is right now. She’s doing five figures a month on evergreen, she’s […]

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy

November 4, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Want to know the secret to achieving your goals? Today I’m sharing the three systems every course […]

Quick Tip: 3 Systems Every Course Creator Needs In Their Business

October 30, 2020

systems

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