The Art of Online Business Podcast Archives - Rick Mulready

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Business Coach, Online Ads Expert & Podcast Host

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The Art of Online Business Podcast

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Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. 


Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel…


Yet, they miss checking first where their target audience consumes content. 


We often hear so much about Facebook ads…


And that’s sort of where our brain goes immediately. 


But there could be other platforms that are better suited for your online business from a channel and strategy perspective. 


Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches.  You can apply this same approach to your own business. 


This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… 


And I really want to encourage you to start doing the same. 


So hope you enjoy and learn something great after listening to this podcast… 


Discussion Points In Today’s Episode:

0:00 Introduction

2:17 Why you should know your target audience’s platform

3:30 My approach on how to explore and test the best platform for your niche 

4:13 Example 1: Kickstarting lead generation in a jazz niche

7:43 Example 2: Advertising for a business teaching nurse anesthetists

9:48 Example 3: Promoting drumming classes

13:06 Example 4: Where to market teaching Jiu-Jitsu

14:22 Example 5: How to reach those in the teaching space

16:24 What if you’re not ready or don’t have the budget for other platforms?   


Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?


If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…


Then my Accelerator coaching program may be for you. 


Click here to learn more and apply for my Accelerator coaching program.





Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

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read shownotes

Why Facebook Ads May Not Be The Best Option For You

October 22, 2021

  Today, we’re going to be diving into a really, really fun topic.    If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.   If you’ve not heard […]

Evergreen Funnels: Q&A

October 20, 2021

  You might be surprised to hear me say this as I created my business purely on launching.   That’s all I did for the first six years of my business…   It was successful. Yet, the more I launched, the more I began to dislike the process.   And it’s not just for me, […]

Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

October 15, 2021

 For the past few years now, we hear people saying that email is dead. Well, I have news for you. It’s not. Email is still one of the best ways to build relationships with your audience.  Yes, open rates have gone down. But there are different ways to increase your open rates. And one […]

Steal These 17 Lead Magnet Ideas

October 6, 2021

Managing people has never been something that I’ve super enjoyed. I also don’t think I’m all that good at it either. I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I’ve gotten a lot better at, but I still feel like I’m not very […]

Stop Trying to Be a Good Manager

October 1, 2021

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more?  Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us […]

Membership Sales Secrets, with Jason Brown (Replay)

September 29, 2021

Most people view revenue as the measure of success of a business. But I want to offer you a different perspective. Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue.  What you don’t hear about is how much of that revenue is actually profit  or […]

Rethinking How You Look At Success In Your Business

September 24, 2021

rethinking what success looks to your business

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you.  On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it […]

Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership

September 22, 2021

Rethinking How You Look At Success In Your Business

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they’d like for me to review. I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting a lot of requests to review landing pages — opt-in pages, sales pages and […]

Are You Using the Best Colors for Your Call-to-Action Buttons?

September 17, 2021

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