Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.
My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording was projected to break 7-figures in 2020.
In this episode, we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.
Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)!
She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!
Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy. She knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings.
Kate knows how to own a niche. I gained so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! Stay tuned because I am excited to have her back on for an update in 2021!
On another note, have you taken my business blindspot quiz yet? We all have blind spots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.
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December 2, 2020
Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. I want to share this coaching session with you because we’re unpacking Antony’s […]
November 16, 2020
Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks? Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! In today’s episode you’re going […]
November 11, 2020
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October 14, 2020
Everybody talks about revenue, right? But what no one really talks about is profit. I’ve invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she’s a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more […]
October 7, 2020
Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. I’ve got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and […]
September 9, 2020
Could your business be running more efficiently? Could you be spending your time more productively? This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s her. We’re getting into how to be more productive and effective in your business. We talk about the […]
September 2, 2020
Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? Rory Vaden is here to share his secret to multiplying time. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on […]
August 19, 2020
Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Most importantly, Brandon is diving deep into how to create powerful content that not only attracts and resonates with your target […]
August 17, 2020
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