Case Studies and Guest Interviews Archives - Rick Mulready

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Case Studies and Guest Interviews

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Sell More Without Even Selling

Latest  Episode


Are you ready to learn some mind-blowing strategies for creating effective messaging?

If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!

In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. 

Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.


On Today’s Show You’ll Learn: 

  • The importance of having a congruent brand and voice 
  • The role of communication in sales 
  • How to get to know the problems that your customers are experiencing
  • The importance of understanding how the subconscious works
  • The significance of how you say things 
  • Why giving an example is so powerful 
  • Patterns that you can use to strengthen your communication

I know you will get a ton out of this episode because I was taking notes like crazy!

If you want to hear more of what we’ve been talking about in these episodes at a much deeper level, you’re going to want to catch Brandon’s brand new Content Revolution Video Series. 

You will learn how to create engaging content with unique messaging that creates demand for your offer, build profitable connections with your audience, and forces you to stand out in your niche. I will be available on March 1st. It’s totally free, and you can register at


Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

The Content Revolution Facebook Group

Brandon’s Website

Brandon’s Podcast: The New Generation Entrepreneur

Follow Brandon on Instagram

Like Brandon’s Facebook Page


Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

Quick Tip: Testing Facebook Ads On the Cheap

How to Create Messaging That Stands Out with Brandon Lucero (Part I)

Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz

Apple’s iOS Privacy Updates and Your Ads: What You Need to Know

read shownotes

How to Sell More Without Even Selling with Brandon Lucero (Part II)

February 24, 2021

    A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we’re going to be talking about today. This episode is all about how to create messaging that […]

How to Create Messaging That Stands Out with Brandon Lucero (Part I)

February 17, 2021

Create Messaging That Stands Out

    Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode! First, you need to understand what’s going on here. Things are going to change, but it’s not the […]

Apple’s iOS Privacy Updates and Your Ads: What You Need to Know

February 10, 2021

Apple's iOS Privacy Updates and Your Ads

    In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members.  This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you.  Get ready to listen in […]

BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session)

January 25, 2021

Sell More Without Even Selling

    Making $25k from your first launch sounds pretty great, right? On today’s show, I am sharing with you the journey and evolution of Amy Wine’s business.  Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an […]

How She Did It: $25k In Her First Launch with Therapist Amy Wine

January 20, 2021

$25k In Her First Launch

    Do you have clarity on what problem you solve for people? If you do, could you have more? Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches […]

Strategy Session with Baby Sleep Consultant Lynette Marsden

January 6, 2021

    We are officially in 2021! Happy New Year, friends.  Today, I am bringing you a “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason.  With an All-Star lineup, I dive into a topic that I think is such […]

“Best of” How to Be a Guest On Podcasts (In 2021)

January 1, 2021

Be a Guest On Podcasts

    How do you like the sound of maximizing your profit in 2021? Sound good? Then you’re going to want to stick around for this episode.   Today I’m joined by my CPA, Mel Abraham, and he’s going to share with you the secret to maximizing your profit in your business in the coming year. […]

The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham

December 23, 2020

Maximizing Your Profit

Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it.  Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart.  I asked him to join me because it’s been a while since we […]

MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart

December 16, 2020


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