Case Studies and Guest Interviews Archives - Rick Mulready

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Case Studies and Guest Interviews

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Rethinking How You Look At Success In Your Business

Latest  Episode

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. 

On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch.

Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for.

When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program… 

  1. Research what your customers want and find the gap that’s in your industry.
  2. Take advantage of resources you already have.
  3. Keep listening to feedback and create content based on it.

Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)


Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership…

Discussion Points In Today’s Episode:

0:00 Introduction 

1:31 About Hallie Sherman

6:14 What drives her to be an online business owner and speech language pathologist

8:45 How spending less time on your business helps it grow

11:03 Giving a different kind of value to customers

14:52 Ask your team what they need to create your new resource

17:53 The importance of listening to your audience

20:54 Benefits of building your trust

24:48 The system in place

27:01 What did the launch look like?

30:35 If people buy when you go live, keep doing that

34:26 What made the membership special?

35:57 Custom platforms aren’t always necessary

Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you. 

Click here to learn more and apply for my Accelerator coaching program.

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

Are You Using the Best Colors for Your Call-to-Action Buttons?

Quick Tip: How to Refine Your “Promise” For More Sales

Why “More” Isn’t Always Better

read shownotes

Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership

September 22, 2021

There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space. And now people are showing how over it they are by choosing to invest in […]

How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal

September 15, 2021

How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal

 Thinking of using TikTok to increase leads and traffic for your online business?  Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook. Meg Harrell, who is also one of […]

How She Did It: 563K Followers on TikTok with Meg Harrell

August 25, 2021

  You need to understand your financial metrics when it comes to your business. I say this ALL the time, so we are actually getting into the details of it in this episode. I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, […]

The Critical 4 Financial Metrics of Your Business with Michael King

August 4, 2021

Financial Metrics of Your Business

  Are you considering creating a community? Are you in the middle of creating a community in your business right now? I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna […]

How to Create a Thriving Community (Without Burning Out) with Anna Hetzel

July 28, 2021

Create a Thriving Community

  Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster […]

Thinking Differently About Your Marketing Efforts, with India Jackson

July 21, 2021

Your Marketing Efforts

  Whether you’re just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk […]

Part II: Expert Tips on Podcasting with Charley Valher

July 14, 2021

Expert Tips on Podcasting

    Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, […]

Expert Tips on Podcasting: Part I with Charley Valher

July 7, 2021

Expert Tips on Podcasting

    Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others […]

How to DIY Your Own PR to Tell YOUR Story with Cher Hale

June 30, 2021

DIY Your Own PR

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