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Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?
In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.
Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.
Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles in the online world, so she has so much insight to share with us in this episode.
On Today’s Show You’ll Learn:
- The benefit of being specialty-focused with your program
- How to establish a content cadence for Instagram
- How much time and effort you need to put in to gain traction
- Understanding trending metrics on how your content is performing
- What you can do to easily navigate sales in direct messages
- Why evergreen is not a “set it and forget it” business model
- One of the best frameworks for high-ticket selling
- How to speak to and understand your target customer
- Overcoming saturation in your industry
Shannon provides many expert tips and strategies for marketing your expertise as an online business owner in this episode. I learned so much about Instagram specifically, and I hope that you did too!
She also talked a lot about leveraging her time as the CEO of a very successful business with a large product suite, and I want you to remember what she says about operating with care and boundaries. To continue growing her business, she has to protect her time and be very strategic with it.
If this is something that you need help nailing down, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
Links & Resources Mentioned in this Episode:
https://www.instagram.com/thesocialbungalow/
https://thesocialbungalow.com/
https://thesocialbungalow.com/little-black-book/
Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.
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Other Episodes You’ll Enjoy:
Bracing for Impact with Ashley Shaw
Quick Tip: NEW Facebook Ads Best Practices
Are You Running Your Business or Is the Business Running You with Caitlin Mitchell
read shownotes
June 23, 2021
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]
June 16, 2021
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, […]
June 9, 2021
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, […]
May 26, 2021
It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a […]
May 12, 2021
Do you know what a Tiny Offer is? Do you use them in your business? Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds […]
April 21, 2021
Are you confident in your PR strategy? Do you know how to pitch your business well? Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business. Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or […]
April 14, 2021
How confident are you when it comes to building your team and leading them well? I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics […]
April 7, 2021
Does your website represent who you are and your business well? It should! I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is breaking down the principles and the lessons […]
March 31, 2021
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