Case Studies and Guest Interviews Archives - Rick Mulready

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Case Studies and Guest Interviews

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6 and 7-Figure Marketing Strategies

Latest  Episode



Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?

In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.

Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.

Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles in the online world, so she has so much insight to share with us in this episode.


On Today’s Show You’ll Learn: 


  • The benefit of being specialty-focused with your program
  • How to establish a content cadence for Instagram
  • How much time and effort you need to put in to gain traction
  • Understanding trending metrics on how your content is performing
  • What you can do to easily navigate sales in direct messages
  • Why evergreen is not a “set it and forget it” business model
  • One of the best frameworks for high-ticket selling
  • How to speak to and understand your target customer
  • Overcoming saturation in your industry


Shannon provides many expert tips and strategies for marketing your expertise as an online business owner in this episode. I learned so much about Instagram specifically, and I hope that you did too!

She also talked a lot about leveraging her time as the CEO of a very successful business with a large product suite, and I want you to remember what she says about operating with care and boundaries. To continue growing her business, she has to protect her time and be very strategic with it.

If this is something that you need help nailing down, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at!


Links & Resources Mentioned in this Episode:


Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

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read shownotes

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

  What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]

Bracing for Impact with Ashley Shaw

June 16, 2021

Bracing for Impact

    Are you the one running your business or is your business running you?  I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, […]

Are You Running Your Business or Is the Business Running You with Caitlin Mitchell

June 9, 2021

Running Your Business

    How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, […]

How to Create a More Inclusive Business with Erica Courdae

May 26, 2021

Create a More Inclusive Business

    It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members.  Karin Carr is a […]

How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr

May 12, 2021

First Multi 6-Figure Launch

      Do you know what a Tiny Offer is? Do you use them in your business? Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds […]

How to Create a Tiny Offer™ Funnel with Allie Bjerk

April 21, 2021

Create a Tiny Offer Funnel

    Are you confident in your PR strategy? Do you know how to pitch your business well? Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business. Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or […]

The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou

April 14, 2021

Getting PR for Your Business

    How confident are you when it comes to building your team and leading them well? I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics […]

How to Confidently Build & Lead a Small Team w/ Tianna Tye

April 7, 2021

Confidently Build & Lead a Small Team

    Does your website represent who you are and your business well? It should! I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is breaking down the principles and the lessons […]

Behind the Scenes: My Newly Redesigned with Elizabeth McCravy

March 31, 2021

Behind the Scenes: My Newly Redesigned with Elizabeth McCravy

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