Case Studies and Guest Interviews Archives - Page 2 of 26 - Rick Mulready

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Case Studies and Guest Interviews

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DIY Your Own PR

Latest  Episode



Do you know how you can DIY your own PR to tell your story?

In this episode, Cher Hale is joining me to talk all about this and share her expertise!

We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.

We have never had an episode like this on the podcast before, and it is so valuable. I took so many notes on all of these things!

Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.

As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at


On Today’s Show You’ll Learn: 

  • How the media tells stories and why they do it repeatedly
  • What to think about if you want to own your message and take back your narrative
  • Examples of socialization that leads to certain behavior 
  • How to move beyond the fear of “rocking the boat”
  • Strategies for identifying your target client and pitching yourself
  • The benefit of becoming a credible source within the mainstream media
  • How people with a platform can help others tell their story
  • Why you need to be able to tell your story with eloquence and a deep understanding of your purpose
  • How to be a great publicist for yourself


Everything that Cher and I cover in this episode along with the resources she mentions will help you share your story and your brilliance! I hope that after listening to this episode, you have a newfound motivation to DIY your own PR and create more awareness for yourself!

Make sure to grab all of the freebies that Cher talked to us about in this episode and connect with her on social media. All of her links are below!

I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at!


Links & Resources Mentioned in this Episode:


Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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read shownotes

How to DIY Your Own PR to Tell YOUR Story with Cher Hale

June 30, 2021

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of […]

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

6 and 7-Figure Marketing Strategies

  What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]

Bracing for Impact with Ashley Shaw

June 16, 2021

Bracing for Impact

    Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you I love recording every episode and hearing how the […]

Celebrating YOUR Wins & Breakthroughs: Episode 500!

June 2, 2021

Celebrating YOUR Wins & Breakthroughs: Episode 500!

  How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and […]

How to Create a More Inclusive Business with Erica Courdae

May 26, 2021

Create a More Inclusive Business

  It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members.  Karin Carr is a sought-after […]

How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr

May 12, 2021

First Multi 6-Figure Launch

     Do you know what a Tiny Offer is? Do you use them in your business? Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds […]

How to Create a Tiny Offer™ Funnel with Allie Bjerk

April 21, 2021

Create a Tiny Offer Funnel

  Are you confident in your PR strategy? Do you know how to pitch your business well? Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business. Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. […]

The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou

April 14, 2021

Getting PR for Your Business

  How confident are you when it comes to building your team and leading them well? I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant […]

How to Confidently Build & Lead a Small Team w/ Tianna Tye

April 7, 2021

Confidently Build & Lead a Small Team

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