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Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?
In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.
Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.
Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles in the online world, so she has so much insight to share with us in this episode.
On Today’s Show You’ll Learn:
- The benefit of being specialty-focused with your program
- How to establish a content cadence for Instagram
- How much time and effort you need to put in to gain traction
- Understanding trending metrics on how your content is performing
- What you can do to easily navigate sales in direct messages
- Why evergreen is not a “set it and forget it” business model
- One of the best frameworks for high-ticket selling
- How to speak to and understand your target customer
- Overcoming saturation in your industry
Shannon provides many expert tips and strategies for marketing your expertise as an online business owner in this episode. I learned so much about Instagram specifically, and I hope that you did too!
She also talked a lot about leveraging her time as the CEO of a very successful business with a large product suite, and I want you to remember what she says about operating with care and boundaries. To continue growing her business, she has to protect her time and be very strategic with it.
If this is something that you need help nailing down, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
Links & Resources Mentioned in this Episode:
https://www.instagram.com/thesocialbungalow/
https://thesocialbungalow.com/
https://thesocialbungalow.com/little-black-book/
Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.
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Other Episodes You’ll Enjoy:
Bracing for Impact with Ashley Shaw
Quick Tip: NEW Facebook Ads Best Practices
Are You Running Your Business or Is the Business Running You with Caitlin Mitchell
read shownotes
June 23, 2021
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]
June 16, 2021
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, […]
June 9, 2021
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you know what it means to refine your promise? Have you ever done it […]
May 28, 2021
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, […]
May 26, 2021
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if it were easy to accomplish all of the daunting tasks in your business […]
May 21, 2021
I should have had this conversation with you a long time ago… In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life. This has to do with my very limited perspective and experience of the world and the […]
May 19, 2021
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you ready for practical tips that you can actually apply to get over your […]
May 14, 2021
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Does starting the hiring process overwhelm you? In this quick tip episode, I am sharing […]
May 7, 2021
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