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Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. 

But I do love this time of year because we get to look back on the crazy year that it’s been, and from a business perspective, we get to look at what worked, what didn’t work, where all the unpredictability came into the business, and how we adapted or didn’t adapt to it. 

We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently next year?

So I want to use this episode to share with you what I learned in my business in 2020. 

I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet. 

 

On Today’s Show You’ll Learn: 

  • The massive opportunity that podcasting presents 
  • Changes that you need to embrace in 2021
  • The power of focused branding
  • The difference between a building year and a growth year
  • Why you cannot know enough about your target audience 
  • The value of segmentation 
  • How to find lessons to learn from every experience 
  • The value of personal connection
  • Why you should be upfront and authentic with your audience 
  • How excellent customer service will set you apart from other businesses 
  • Why you should include short-form video and mobile content in your marketing 
  • How to make the most of your ads in 2021 

It’s been a big year in so many ways, and no one knows what 2021 has in store for us, but I do know that we can learn from the last year and use those lessons to prepare and optimize. 

Thanks for joining me on the podcast this year, here’s to making next year even better. 

 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/offer-to-optimized

www.rickmulready.com/accelerator 

www.rickmulready.com/group 

Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean

www.facebook.com/business/m/mobile-studio  

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

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Other Episodes You’ll Enjoy:

Quick Tip: How to Scale Your Facebook/IG Ads in 2021

MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart

Quick Tip: Optimizing a High Ticket Webinar Funnel

How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman

read shownotes

BONUS: My Lessons from 2020 + “Predictions” for 2021

December 21, 2020

Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it.  Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart.  I asked him to join me because it’s been a while since we […]

MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart

December 16, 2020

legal

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you have a high ticket offer that you’d like to see even better results […]

Quick Tip: Optimizing a High Ticket Webinar Funnel

December 11, 2020

High Ticket

  Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.   My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that […]

“Best Of”: [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

December 2, 2020

OWN a Niche

  Are you looking for a simple way to work on your mindset? Nothing beats a good book, right?  Today I am sharing with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true.  I get asked all the time what books I recommend, […]

8 Must-Read Business and Mindset Books

November 25, 2020

Business and Mindset Books

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place.  In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad […]

Q&A with Rick: Optimizing Your Business (and Ads)

November 18, 2020

Optimizing Your Business

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Have you been thinking about hiring a mentor or coach to help you on your journey?  On […]

Quick Tip: How to Choose the Right Business Mentor/Coach

November 6, 2020

Standing Out Online

Do you like the sound of five figures a month on evergreen? Yeah, me too!  I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode, she’s sharing with you how she’s built her business to where it is right now. She’s doing five figures a month on evergreen, she’s […]

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy

November 4, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Want to know the secret to achieving your goals? Today I’m sharing the three systems every course […]

Quick Tip: 3 Systems Every Course Creator Needs In Their Business

October 30, 2020

systems

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