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How I Define "Impact" In My Business

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The word “impact” gets thrown around a lot these days.

It’s overused.

It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them.

Myself included.

For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business.

But I’ve never shared what it actually means to me and my business.

I don’t think I’ve really truly been clear myself if I’m being honest.

Until now…

Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business.

My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it.

If “impact” is something you’re wanting to achieve in you’re business, have you defined it?

Do you know how to measure it?

Whether this is something you’re already clear about or something you’re working towards…

…this episode of The Art of Online Business podcast is something I’m hoping you find value in.

I share what “impact” means to me, how it’s woven into my business, why focusing on impact doesn’t have to come at the expense of making (a lot of) money, and more…

Here’s to More Profit, Bigger Impact, Less Hustle!

Want to jump to a specific topic within the episode?…

Discussion Points:

0:00 Introduction 

2:44 What does impact mean to me? 

5:49 Ways on how to have an individual impact on somebody 

8:32 Creating impact in my business

9:32 Showing people what’s possible
11:50 Think about your impact goal at scale
13:42 Determine what kind of value you can create to meet that goal 

15:15 Impact vs. income: which one to choose first?

Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you. 

Click here to learn more and apply for my Accelerator coaching program.


For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts.


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read shownotes

How I Define “Impact” In My Business

September 10, 2021

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager. While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them […]

How to Work With (and Find) An Ads Manager

September 8, 2021

how to work and find an ads manager

Anxiety has played a large part in my life and my business over the last 7.5 years. My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story. Her anxiety has empowered her to work less and live more, and that […]

How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez

August 18, 2021

Anxiety As Your Entrepreneurial Superpower

  You need to understand your financial metrics when it comes to your business. I say this ALL the time, so we are actually getting into the details of it in this episode. I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, […]

The Critical 4 Financial Metrics of Your Business with Michael King

August 4, 2021

Financial Metrics of Your Business

  I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Here’s the truth: the number of business decisions that you’re going to need to make as […]

How to Decide Whether You “Should” or Shouldn’t

July 30, 2021

How to Decide

  Are you considering creating a community? Are you in the middle of creating a community in your business right now? I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community. Anna […]

How to Create a Thriving Community (Without Burning Out) with Anna Hetzel

July 28, 2021

Create a Thriving Community

  I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you use a scorecard in your business? I hope that you do!  As the CEO […]

How to Predict Your Business’ Future With a Scorecard

July 23, 2021

Predict Your Business' Future With a Scorecard

  Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster […]

Thinking Differently About Your Marketing Efforts, with India Jackson

July 21, 2021

Your Marketing Efforts

  Whether you’re just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk […]

Part II: Expert Tips on Podcasting with Charley Valher

July 14, 2021

Expert Tips on Podcasting

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