The CEO Mindset Archives - Page 2 of 22 - Rick Mulready

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The CEO Mindset

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Your Marketing Efforts

Latest  Episode


Are you confident in your marketing efforts?

I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.

India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.

Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.

India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.

India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.


On Today’s Show You’ll Learn: 

  • What stale marketing is
  • Infusing your values in everything that you do as a company 
  • Creating an amazing experience as a brand
  • Building a bond that goes beyond what you sell
  • Doing things that align with you even with fear
  • Being intentional about what you want to share
  • How to align what you believe with what people perceive


Remember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values.

I challenge you to think about how you approach your marketing efforts, and I hope this episode points you in the right direction to be able to do so.

If you’re a course creator or an online coach that wants to make a bigger impact, my Accelerator coaching program is for you! You can learn more about it and apply at


Links & Resources Mentioned in this Episode:


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Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

Why Your Ad Strategy for Launches Needs to Change

Part II: Expert Tips on Podcasting with Charley Valher

Expert Tips on Podcasting: Part I with Charley Valher


read shownotes

Thinking Differently About Your Marketing Efforts, with India Jackson

July 21, 2021

  Whether you’re just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk […]

Part II: Expert Tips on Podcasting with Charley Valher

July 14, 2021

Expert Tips on Podcasting

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you know how to run an effective team meeting? They can be a huge […]

Quick Tip: How to Run An Effective Team Meeting

July 2, 2021

Effective Team Meeting

  What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]

Bracing for Impact with Ashley Shaw

June 16, 2021

Bracing for Impact

    Are you the one running your business or is your business running you?  I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, […]

Are You Running Your Business or Is the Business Running You with Caitlin Mitchell

June 9, 2021

Running Your Business

      I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you want to hear how one of my Accelerator coaching program members is […]

Quick Tip: Creating $50K Per Month

June 4, 2021

Creating $50K Per Month

    Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you I love recording every episode and hearing how the […]

Celebrating YOUR Wins & Breakthroughs: Episode 500!

June 2, 2021

Celebrating YOUR Wins & Breakthroughs: Episode 500!

  I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you know what it means to refine your promise? Have you ever done it for […]

Quick Tip: How to Refine Your “Promise” For More Sales

May 28, 2021

Refine Your "Promise" For More Sales

  How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and […]

How to Create a More Inclusive Business with Erica Courdae

May 26, 2021

Create a More Inclusive Business

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