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Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.

Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you’re further along and you want to redefine or even replace your offer.

I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! 

On Today’s Show You’ll Learn: 

  • Why you should sell your program before you create it 
  • How to base your pricing on the value that your provide
  • Why you should take a look at what other people are charging in your market 
  • Not to underestimate the power of perceived value 
  • What it means to work backwards from how much money you want to make 
  • The weight of how much individualized support your students are getting 
  • How to use different pricing levels 
  • The importance of factoring in your expenses 
  • The process of overcoming objections 

At the end of the day, you have to do what feels right to you, but hopefully these tips gave you some ideas to get started. Pricing shouldn’t be the thing that stops you from selling your flagship offer.  I hope this episode provides the framework to have somewhere to start. And don’t forget to experiment!  If one price isn’t working, guess what? You can try a different one.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you’re the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.  

Links & Resources Mentioned in this Episode:

Influence: The Psychology of Persuasion by Robert B. Cialdini

Episode 184: How to Create & Validate Offers That Sell 

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Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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Other Episodes You’ll Like:

Quick Tip: Want More Revenue? Ask Different Questions

How to Create and Price Your Flagship Offer (Part I)

Quick Tip: The Quickest Way to Predictable $5K Months

Optimized Team Building: Your First Hire(s)

read shownotes

How to Create and Price Your Flagship Offer (Part II)

September 30, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  I’m going to go out on a limb here and assume that you’re listening to this podcast […]

Quick Tip: Want More Revenue? Ask Different Questions

September 25, 2020

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to?  Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll […]

How to Create and Price Your Flagship Offer (Part I)

September 23, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you tired of running Facebook and Instagram ads and not seeing the results you want? The […]

Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads)

September 11, 2020

Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one.  I’ve got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and […]

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose

September 9, 2020

Launch

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you want to grow your business more quickly and attract your ideal client?  In today’s episode, […]

Quick Tip: 3 Essential Questions For Clarity In Your Business

September 4, 2020

Could your business be running more efficiently? Could you be spending your time more productively? This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s her.  We’re getting into how to be more productive and effective in your business. We talk about the […]

Multiple 6-Figure Coaching Business (in 12 Months) w/ Neill Williams

September 2, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you like to set safe goals? The ones you know you can meet? What would happen […]

Quick Tip: Thinking Differently About Goals

August 28, 2020

Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right? On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so […]

3 Key Pillars of a Successful (and Fun!) Online Business

August 26, 2020

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