Facebook Advertising

The Family First Entrepreneur | w/Steve Chou

Overview Episode Transcript Overview Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, “The Family First Entrepreneur.” Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses.  In …

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Facebook/IG Ads: How Do You Know When You’re Ready to Scale? | w/ Kwadwo Sampany-Kessie

Overview Episode Transcript Overview In this episode of the Art of the Online Business, we’re diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach. Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics …

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Facebook Ads Tracking: How to Improve the Validity of Your Data

Overview Episode Transcript Overview Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager. It’s going to give us …

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Are Facebook/Instagram Ads Still Working?

Are Facebook ads working for anyone right now? Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this? If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, …

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Why Facebook Ads May Not Be The Best Option For You

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.  Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel… Yet, they miss …

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How to Minimize Your Facebook Ads Stats Discrepancies

Are you confused why your Facebook ads stats aren’t in sync with your other platforms? If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value …

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Why Your Ad Strategy for Launches Needs to Change

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. If you have been using Facebook or Instagram ads to fill your live launches for a while …

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Quick Tip: Lead Costs High? Focus On This…

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you seeing higher than normal leads costs? If so, you are not alone! A lot of …

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Quick Tip: Are You Making This Facebook Ads Targeting Mistake?

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. You need to hear about this super common Facebook ads targeting mistake… If you’re making this mistake …

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Quick Tip: NEW Facebook Ads Best Practices

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we …

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