Lead Generation

What I’m Doing to INCREASE Email Opt-Outs During Promotions

Overview Episode Transcript Overview Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that.  In this quick tip episode of Art of Online Business, I’m …

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Facebook Ads are DEAD (Unless You Do This…)

Overview Episode Transcript Overview Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data. Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today. Facebook ads really aren’t dead, but I want to dive into and …

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TikTok For Businesses: How To Increase Sales and Get More Leads, with Keenya Kelly

Overview Episode Transcript Overview Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads. If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger. When I used to think of TikTok, the word that came …

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Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean

Overview Episode Transcript Overview I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show.  Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. …

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High Organic Touch in No Touch Times, with Elaine Lou

Overview Episode Transcript Overview My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline. She’s also the founder of the Color Your …

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Using Facebook Ads For Your Membership? (What Would Rick Do)

Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’ Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case. The first scenario …

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Are You Using the Best Colors for Your Call-to-Action Buttons?

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they’d like for me to review. I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting a lot of requests to review landing pages — opt-in pages, sales pages and …

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