Marketing Strategy Archives - Rick Mulready

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As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they’d like for me to review.

I then record a personalized Loom video with my critique, ideas and feedback.

This year especially, I’ve been getting a lot of requests to review landing pages — opt-in pages, sales pages and the like. 

And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions — the color of the call-to-action (CTA) buttons.

You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page.

I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…

But what’s certain is that button colors that blend in aren’t going to make it easier for anyone to take the action you want them to take.

So after seeing so many opportunities for improvement, I started asking myself…

What IS the best color for your CTA buttons?

I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones.

And my findings were super interesting…

I had no idea different colors “spoke” to people in different ways.

Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back.

And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page.

But after my research, and seeing so many landing pages over the years, I now have some new best practices…

And I’m sharing them all with you today, on the podcast.

Discussion Points:

0:00 Introduction 

4:05 The science behind colors and what they are associated with

8:19 Different cultures have different meanings to color

9:35 Choose a color that pops out

11:24 Test out the conversion of different colors

12:11 Good and bad examples of the TEXT on call-to-action buttons

14:36 Putting yourself into your customer’s mind

Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you. 

Click here to learn more and apply for my Accelerator coaching program.


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read shownotes

Are You Using the Best Colors for Your Call-to-Action Buttons?

September 17, 2021

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager. While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them […]

How to Work With (and Find) An Ads Manager

September 8, 2021

how to work and find an ads manager

As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that […]

Why “More” Isn’t Always Better

September 3, 2021

 Thinking of using TikTok to increase leads and traffic for your online business?  Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook. Meg Harrell, who is also one of […]

How She Did It: 563K Followers on TikTok with Meg Harrell

August 25, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  I’m begging you to stop creating small offer funnels in your business… You have to stop chasing […]

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August 20, 2021

Stop Creating Small Offer Funnels

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Have you ever thought about switching your course to a membership? A lot of online business owners […]

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August 13, 2021

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Do you use a personality quiz as a lead magnet in your business?  Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead! We’re breaking down exactly […]

5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu

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  Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson. India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster […]

Thinking Differently About Your Marketing Efforts, with India Jackson

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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. If you have been using Facebook or Instagram ads to fill your live launches for a while […]

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