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Marketing Strategy

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Your Marketing Efforts

Latest  Episode

 

Are you confident in your marketing efforts?

I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.

India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.

Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.

India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.

India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.

 

On Today’s Show You’ll Learn: 

  • What stale marketing is
  • Infusing your values in everything that you do as a company 
  • Creating an amazing experience as a brand
  • Building a bond that goes beyond what you sell
  • Doing things that align with you even with fear
  • Being intentional about what you want to share
  • How to align what you believe with what people perceive

 

Remember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values.

I challenge you to think about how you approach your marketing efforts, and I hope this episode points you in the right direction to be able to do so.

If you’re a course creator or an online coach that wants to make a bigger impact, my Accelerator coaching program is for you! You can learn more about it and apply at rickmulready.com/accelerator.

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://flauntyourfire.com/freeig

https://flauntyourfire.com/show

http://www.linkedin.com/in/theindiajackson

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

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Other Episodes You’ll Enjoy:

Why Your Ad Strategy for Launches Needs to Change

Part II: Expert Tips on Podcasting with Charley Valher

Expert Tips on Podcasting: Part I with Charley Valher

 

read shownotes

Thinking Differently About Your Marketing Efforts, with India Jackson

July 21, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. If you have been using Facebook or Instagram ads to fill your live launches for a while […]

Why Your Ad Strategy for Launches Needs to Change

July 16, 2021

Early Stage Course Creator

  Whether you’re just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk […]

Part II: Expert Tips on Podcasting with Charley Valher

July 14, 2021

Expert Tips on Podcasting

    Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others […]

How to DIY Your Own PR to Tell YOUR Story with Cher Hale

June 30, 2021

DIY Your Own PR

   I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Sometimes a way to increase launch conversions during a launch is sitting right in front […]

Quick Tip: Increase Launch Conversions With This One Strategy

June 25, 2021

Increase Launch Conversions

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of […]

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

6 and 7-Figure Marketing Strategies

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. You need to hear about this super common Facebook ads targeting mistake… If you’re making […]

Quick Tip: Are You Making This Facebook Ads Targeting Mistake?

June 18, 2021

Facebook Ads Targeting Mistake

  What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]

Bracing for Impact with Ashley Shaw

June 16, 2021

Bracing for Impact

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, […]

Quick Tip: NEW Facebook Ads Best Practices

June 11, 2021

Facebook Ads Best Practices

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