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Understanding Your Target Audience Is Everything When It Comes to Ads

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OWN a Niche

Latest  Episode

 

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  

My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording was projected to break 7-figures in 2020. 

In this episode, we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. 

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! 

She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!  

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  She knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. 

Kate knows how to own a niche. I gained so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time!  Stay tuned because I am excited to have her back on for an update in 2021!

On another note, have you taken my business blindspot quiz yet? We all have blind spots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.

 

On the Show Today You’ll Learn:

  • How Kate got into the race car business after getting her degree in interior decorating 
  • What really opened her eyes to the amazing opportunities available in the online space
  • The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business
  • What the process of launching her first course looked like, and why she says that creating it was the “easy part”
  • The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one
  • All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
  • What to consider when determining what audiences to target and messages to use with them
  • The challenges Kate faced in her marketing to her own niche
  • How Kate is continuing to build her email list 

 

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop 

https://katedillon.com/ 

https://katedillon.com/courses/ 

https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing 

https://www.instagram.com/katedillon/ 

https://www.facebook.com/katedilloninc/ 

https://twitter.com/KateJDillon 

https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ 

https://crateinsider.com/ 

https://www.instagram.com/crateinsider/ 

https://www.facebook.com/Crateinsider/ 

https://twitter.com/CrateInsider 

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

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Other Episodes You’ll Enjoy:

“Best Of” Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

8 Must-Read Business and Mindset Books

Inside My Daily Schedule (With a 2yr Old)

Q&A with Rick: Optimizing Your Business (and Ads)

 

read shownotes

“Best Of”: [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

December 2, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today’s episode is a replay of an episode I did earlier this year.  I see this topic […]

“Best Of” Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

November 27, 2020

Target Audience

  Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one!  This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business.  I want to share this coaching session with you because we’re unpacking Antony’s […]

BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue

November 16, 2020

webinar launch stats

We all have highs and lows in business, right?  Today, I want to share with you three things that I did in my business to hit my first six figures and three mistakes I made along the way.  I want you to learn from my successes as well as my mistakes because we’re always going […]

3 Lessons (and Mistakes) to My First 6-Figures

October 28, 2020

Lessons And Mistakes

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you look at other course creators and wonder how they manage to create so much content?  […]

Quick Tip: How to Repurpose One Piece of Content Into Seven

October 23, 2020

Content

Thinking about becoming a copywriter? Or maybe hiring one?  Today on the show, we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts.  Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches […]

Simple Hacks for Writing Copy that Converts, with Brittany McBean

October 21, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today I want to talk to you about three “must have” Facebook ads audiences that you need […]

Quick Tip: 3 “Must Have” Facebook Ads Audiences

October 16, 2020

Facebook ads audiences

What fears are holding you back from going after your dreams?  My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business.  Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the […]

Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business

October 14, 2020

Overcame fear

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you ever feel like Facebook is working against you and your ads? Well, I’m here to […]

Quick Tip: Understand THIS for Better Facebook Ads Results

October 2, 2020

launch

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