Copywriting Archives - Rick Mulready

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Business Coach, Online Ads Expert & Podcast Host

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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Do you look at other course creators and wonder how they manage to create so much content? 

Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. 

So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I’m going to explain how to take one piece of content and make a minimum of seven pieces of content from it.

If you want to create more content without spending hours doing it, be sure to tune in. 

And if you’re not already inside the new Optimized CEO Community Facebook group head to I’m super excited about the group and look forward to seeing you there!

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Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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Simple Hacks for Writing Copy that Converts, with Brittany McBean

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read shownotes

Quick Tip: How to Repurpose One Piece of Content Into Seven

October 23, 2020

Thinking about becoming a copywriter? Or maybe hiring one?  Today on the show, we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts.  Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches […]

Simple Hacks for Writing Copy that Converts, with Brittany McBean

October 21, 2020

As I mentioned in the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience but also gets them to take action. In fact, this is something I’m working on myself, and I’ll […]

The “New Generation” of Content w/ Brandon Lucero (Part I)

February 5, 2020

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hone your copywriting skills. Let’s jump into it… Links & Resources Mentioned in this Episode:  […]

Quick Tip: How to Hone Your Copywriting Skills

March 15, 2019

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients. […]

5 Simple Ways to Write Better Copy with Kirsty Fanton

November 7, 2018

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.   I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m […]

Positioning: How to Cut Through the Noise In a Crowded Space with Kira Hug

August 15, 2018

copy that converts

On today’s episode of the podcast, we’re talking copywriting — specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads. And joining me to share his expertise is conversion copywriter, Joel Klettke. Joel is the founder of Business Casual Copywriting and he’s worked with clients […]

#148: How to Improve Your Conversion Copywriting with Joel Klettke

August 2, 2017

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic — how to write better ad copy, copy for your sales pages, emails, opt-in pages… Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show. Kira is the host of The Copywriter […]

#136: 3 Steps to Writing GOOD Copy with Kira Hug

May 10, 2017

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners. For some people it’s systems… For others it’s strategy… For me, it’s copywriting. If you’ve been a long-time listener to The Art of Paid Traffic, then you […]

#108: How to Write Better Copy by Hacking Your Ideal Customer

October 26, 2016

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