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Launching and Promotions

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As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business.

Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. 

In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members and how simplifying, and not looking for “more”, has not only added top line revenue to her business but also reduced the number of hours she’s working each week. I’ll also share the steps that we took in order for us to refine their existing resources. 

With this episode, you can learn to identify what parts of your business that you should be focusing on and what you need to do in order to improve them.

Discussion Points:

0:00 Introduction 

3:04 Improve on your core offer

6:42 Identify and update the top selling offers in your business

7:54 Estimate how much time it takes to review each resource

9:40 Block out time in your calendar

13:02 Find out what you specifically need to update a resource

15:43 Who will be doing the updates?

18:30 If someone in your team can’t do it, create a job description

21:28 What does ‘done’ look like in your business?

Are you a course creator or online coach who is already averaging at least $7-8K in revenue per month from your online business and you’re ready to scale without all the hustle?

If that’s you, I want to invite you to learn more and apply for my Accelerator coaching program.

If you’re feeling overwhelmed, doing all the things, want more revenue, impact, and profit with LESS hustle, Accelerator is for you. 

Resources 

For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts.

 

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read shownotes

Why “More” Isn’t Always Better

September 3, 2021

 If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up. This has happened to me a ton of […]

21 Ways to Increase Your Webinar Show Up Rate

September 1, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. If you have been using Facebook or Instagram ads to fill your live launches for a while […]

Why Your Ad Strategy for Launches Needs to Change

July 16, 2021

Early Stage Course Creator

  I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Sometimes a way to increase launch conversions during a launch is sitting right in front of […]

Quick Tip: Increase Launch Conversions With This One Strategy

June 25, 2021

Increase Launch Conversions

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of […]

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

6 and 7-Figure Marketing Strategies

  It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members.  Karin Carr is a sought-after […]

How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr

May 12, 2021

First Multi 6-Figure Launch

  I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you know how to find and use your leverage point?  It’s all in your data, […]

Quick Tip: How to Find the Leverage Point In Your Launches

April 16, 2021

Leverage Point In Your Launches

  Does your website represent who you are and your business well? It should! I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is breaking down the principles and the lessons that […]

Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy

March 31, 2021

Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you have a pre-launch strategy? Are you getting people excited about your launch?  Today […]

Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz

February 12, 2021

Creating Pre-Launch Buzz

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