Launching and Promotions Archives - Rick Mulready

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Business Coach, Online Ads Expert & Podcast Host

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Launching and Promotions

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Latest  Episode


Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! 

This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. 

I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. 

We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. 

I want you to pay attention to the questions that I ask him, because I’m asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. 

Grab your favorite drink and come hang out with us in this coaching session!


On Today’s Show You’ll Learn: 

  • The value of the online platform 
  • How Antony’s first webinar launch made $33,000
  • What went into a webinar that converted at 23%
  • The power of narrowing down your target audience 
  • Why I send four emails on the final day of a launch
  • Why you need an email nurture sequence 
  • How to figure out the best platform for you and your course
  • How to make sure you’re not leaving money on the table


Do you like the sound of a launch like this? His numbers are pretty incredible! 

Are you looking for a simple, repeatable, low-stress launching option for yourself? 

Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 

The special training kicks off November 16th so head to to get signed up. 


Links & Resources Mentioned in this Episode:


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Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

Quick Tip: 9 Creative Ways to Make an Extra $300 a Month

Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever

Quick Tip: How to Choose the Right Business Mentor/Coach


read shownotes

BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue

November 16, 2020

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks? Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch!  In today’s episode you’re going […]

Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever

November 11, 2020

We all have highs and lows in business, right?  Today, I want to share with you three things that I did in my business to hit my first six figures and three mistakes I made along the way.  I want you to learn from my successes as well as my mistakes because we’re always going […]

3 Lessons (and Mistakes) to My First 6-Figures

October 28, 2020

Lessons And Mistakes

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you tired of running Facebook and Instagram ads and not seeing the results you want? The […]

Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads)

September 11, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Whether you’re new to the online business game or maybe you’ve been doing this a while, I […]

Quick Tip: Choosing the “Right” Kind of Launch

August 21, 2020

Extra $300 a Month

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better?  Maybe you have been wondering if webinars are dead… and my answer is absolutely not!  I think there is a misconception in the online space that webinars are dead, but that’s simply because […]

How to Create & Deliver a High-Converting Webinar w/Colin Boyd

August 5, 2020

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more?  Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us […]

Jason Brown’s #1 Secret for Selling His Membership

July 29, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Let me ask you a question: what does integrity mean to you? Today I want to address […]

Quick Tip: Should You Let People Buy After a Deadline?

July 24, 2020

Do you ever hear about a 6-figure launch and wonder how in the world they pulled that off? Or how you could start making money like that? We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live […]

How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

July 22, 2020

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