Launching and Promotions Archives - Rick Mulready

rick mulready

take the quiz

What's your online business personality?

Business Coach, Online Ads Expert & Podcast Host

Hey friend!
I'm rick.

Launching and Promotions

episodes about

6 and 7-Figure Marketing Strategies

Latest  Episode



Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?

In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.

Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.

Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles in the online world, so she has so much insight to share with us in this episode.


On Today’s Show You’ll Learn: 


  • The benefit of being specialty-focused with your program
  • How to establish a content cadence for Instagram
  • How much time and effort you need to put in to gain traction
  • Understanding trending metrics on how your content is performing
  • What you can do to easily navigate sales in direct messages
  • Why evergreen is not a “set it and forget it” business model
  • One of the best frameworks for high-ticket selling
  • How to speak to and understand your target customer
  • Overcoming saturation in your industry


Shannon provides many expert tips and strategies for marketing your expertise as an online business owner in this episode. I learned so much about Instagram specifically, and I hope that you did too!

She also talked a lot about leveraging her time as the CEO of a very successful business with a large product suite, and I want you to remember what she says about operating with care and boundaries. To continue growing her business, she has to protect her time and be very strategic with it.

If this is something that you need help nailing down, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at!


Links & Resources Mentioned in this Episode:


Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


Subscribe to The Art of Online Business on iTunes and/or Stitcher

 sitcher inside social media podcast

Please support the podcast by giving an honest Rating/Review for the show on iTunes!

Right-click here to download this episode


Other Episodes You’ll Enjoy:

Bracing for Impact with Ashley Shaw

Quick Tip: NEW Facebook Ads Best Practices

Are You Running Your Business or Is the Business Running You with Caitlin Mitchell

read shownotes

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

    It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members.  Karin Carr is a […]

How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr

May 12, 2021

First Multi 6-Figure Launch

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you know how to find and use your leverage point?  It’s all in your […]

Quick Tip: How to Find the Leverage Point In Your Launches

April 16, 2021

Leverage Point In Your Launches

    Do you want to know how to have the best launch copy on the block? Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch.  Her and […]

The Secret to High Converting Launch Copy with Brittany McBean

January 27, 2021

Secret to High Converting Launch Copy

    In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members.  This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you.  Get ready to listen in […]

BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session)

January 25, 2021

Sell More Without Even Selling

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you trying to figure out what launch method is right for you? I built […]

Quick Tip: A Better Alternative to Webinars?

January 22, 2021

Alternative to Webinars

    Making $25k from your first launch sounds pretty great, right? On today’s show, I am sharing with you the journey and evolution of Amy Wine’s business.  Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an […]

How She Did It: $25k In Her First Launch with Therapist Amy Wine

January 20, 2021

$25k In Her First Launch

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you have an offer that you know is good but that you’re having trouble […]

Quick Tip: #1 Thing Every “Early Stage” Course Creator Needs to Be Focused On

January 15, 2021

Early Stage Course Creator

    Do you do launch reviews after your launches to see how everything went? Well, it’s super important that you do, and I am going to tell you why. In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned […]

Launch Review: How I Got a $113 EPL In My ‘Offer to Optimized’ Launch

January 13, 2021

My Offer to Optimized Launch

Find another category

Ask Rick Anything:


Seriously... search our 400+ episodes for your business question!

How to Create Massive Pre-Launch Buzz with FB/IG Ads w/ Amy Porterfield

The New Generation of Content with Brandon Lucero

Top Guest Interviews

Simple Hacks for Writing Copy that Converts with Brittany McBean

Jason Brown's #1 Secret to Selling His Membership

Take the Quiz!

Answer these 11 questions to clear the hidden hurdles holding you back so you can crush your next big launch.

ditch your business blindspot quiz

take the quiz

Want weekly cutting-edge, industry-leading, behind-the-scenes secrets to growing & scaling an online business delivered directly to your phone each week?


SITE DESIGN CREDIT   |  © 2021  |  All rights reserved    |  Privacy Policy    |  Terms of Use