Launching and Promotions Archives - Page 2 of 13 - Rick Mulready

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Launching and Promotions

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You might be surprised to hear me say this as I created my business purely on launching.


That’s all I did for the first six years of my business…


It was successful. Yet, the more I launched, the more I began to dislike the process.


And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general.


You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a  site devoted to do just this.


The teacher entrepreneurs in my Accelerator program recommended a specific course.


But it turns out that the course wasn’t open yet…


That was a huge eye-opener for me and made me realize what past potential customers must have felt.


In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint.


But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year.


So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better.


Hope you enjoy and learn something new from this episode… 


Discussion Points In Today’s Episode:

0:00 Introduction

1:51 What I experienced in looking for online courses 

10:30 How launches affect you and your customers’ mental health 

18:31 How launches affect your online business 

21:10 Have an evergreen process for your launching 


Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?


If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…


Then my Accelerator coaching program may be for you.


Click here to learn more and apply for my Accelerator coaching program.




Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership

Should You Switch Your Course to a Membership?

Why “More” Isn’t Always Better

read shownotes

Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

October 15, 2021

Thinking about adding a membership to your already growing business? Already have a membership? An online course? Have you considered that one might not be the best idea for your business? Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business. You see, I built […]

Is a Membership or a Course Right For Your Business?

October 8, 2021

As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that […]

Why “More” Isn’t Always Better

September 3, 2021

  Whether you’re just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast. Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk […]

Part II: Expert Tips on Podcasting with Charley Valher

July 14, 2021

Expert Tips on Podcasting

    Do you know how you can DIY your own PR to tell your story? In this episode, Cher Hale is joining me to talk all about this and share her expertise! We are diving into how to use the media to tell your story in your own voice, how you can help others […]

How to DIY Your Own PR to Tell YOUR Story with Cher Hale

June 30, 2021

DIY Your Own PR

  I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Sometimes a way to increase launch conversions during a launch is sitting right in front of […]

Quick Tip: Increase Launch Conversions With This One Strategy

June 25, 2021

Increase Launch Conversions

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of […]

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

6 and 7-Figure Marketing Strategies

  It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members.  Karin Carr is a sought-after […]

How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr

May 12, 2021

First Multi 6-Figure Launch

  I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you know how to find and use your leverage point?  It’s all in your data, […]

Quick Tip: How to Find the Leverage Point In Your Launches

April 16, 2021

Rinse and Repeat a Launch

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