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As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they’d like for me to review.

I then record a personalized Loom video with my critique, ideas and feedback.

This year especially, I’ve been getting a lot of requests to review landing pages — opt-in pages, sales pages and the like. 

And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions — the color of the call-to-action (CTA) buttons.

You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page.

I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…

But what’s certain is that button colors that blend in aren’t going to make it easier for anyone to take the action you want them to take.

So after seeing so many opportunities for improvement, I started asking myself…

What IS the best color for your CTA buttons?

I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones.

And my findings were super interesting…

I had no idea different colors “spoke” to people in different ways.

Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back.

And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page.

But after my research, and seeing so many landing pages over the years, I now have some new best practices…

And I’m sharing them all with you today, on the podcast.

Discussion Points:

0:00 Introduction 

4:05 The science behind colors and what they are associated with

8:19 Different cultures have different meanings to color

9:35 Choose a color that pops out

11:24 Test out the conversion of different colors

12:11 Good and bad examples of the TEXT on call-to-action buttons

14:36 Putting yourself into your customer’s mind

Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you. 

Click here to learn more and apply for my Accelerator coaching program.

Resources:

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

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read shownotes

Are You Using the Best Colors for Your Call-to-Action Buttons?

September 17, 2021

 If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up. This has happened to me a ton of […]

21 Ways to Increase Your Webinar Show Up Rate

September 1, 2021

Are you confused why your Facebook ads stats aren’t in sync with your other platforms? If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value […]

How to Minimize Your Facebook Ads Stats Discrepancies

August 27, 2021

How to minimize your facbeook ads stats discrepancies

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you seeing higher than normal leads costs? If so, you are not alone! A lot of […]

Quick Tip: Lead Costs High? Focus On This…

July 9, 2021

Lead Costs High

  I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you want more customers or students? You’re probably overlooking how to get them… Today’s quick […]

Quick Tip: #1 Overlooked Way to Get More Customers

April 23, 2021

Overlooked Way to Get More Customers

     Do you know what a Tiny Offer is? Do you use them in your business? Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds […]

How to Create a Tiny Offer™ Funnel with Allie Bjerk

April 21, 2021

Create a Tiny Offer Funnel

  I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you know how to find and use your leverage point?  It’s all in your data, […]

Quick Tip: How to Find the Leverage Point In Your Launches

April 16, 2021

Leverage Point In Your Launches

  Does your website represent who you are and your business well? It should! I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is breaking down the principles and the lessons that […]

Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy

March 31, 2021

Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you change things in your funnel without looking at your data first? I see […]

Quick Tip: Are You Solving the Wrong “Problem” In Your Webinar Funnel?

March 26, 2021

Are You Solving the Wrong “Problem” In Your Webinar Funnel?

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