Lead Generation Archives - Rick Mulready

rick mulready

Lead Generation

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Today, we’re going to be diving into a really, really fun topic. 


If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.


If you’ve not heard that episode, definitely go check it out. 


So today, I want to do an Evergreen Funnel Q&A. 


These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels. 


So in this episode, you’ll learn the answers to the following: 

  1. Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. 
  2. Should your offer be on evergreen or live launches?
  3. What do you focus on if you’re not seeing sales on your evergreen funnels?
  4. What offer price will work best?
  5. Do you send follow-up emails to those who didn’t watch your webinar?
  6. Is discounting the price of your course or membership a good idea?


I’m also going to share tons of different ways to sell your online course or membership on evergreen, how to increase sales on your evergreen funnel, and tips around creating urgency in your offers other than discounting. 


Although it’s a continuous and tedious work, there’s a lot of big surprises, successes, and sweet spots you can expect from an evergreen funnel.


And by the way, this is our first Q&A episode that I’ve done in a long time here on the show, and I’m going to do a lot more in upcoming episodes. 


Appreciate you for always tuning in, and hope you enjoy and learn key takeaways from this podcast… 


Discussion Points In Today’s Episode:

0:00 Introduction

2:25 Who’s and who’s not fit for evergreen funnels? 

4:57 Ways to sell your online courses on evergreen 

17:11 Should your offer be on evergreen or live launches? 

22:13 Increasing sales in your evergreen funnel 

32:17 Offer prices that work best for evergreen 

35:43 Should you send follow-up emails when people don’t show up? 

40:47 How to warm people up prior to making offers 

45:31 Create honest urgency with something other than discounting 


Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?


If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…


Then my Accelerator coaching program may be for you. 


Click here to learn more and apply for my Accelerator coaching program.




Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Other Episodes You’ll Enjoy:

Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership

Should You Switch Your Course to a Membership?

Why “More” Isn’t Always Better

read shownotes

Evergreen Funnels: Q&A

October 20, 2021

Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’   Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.   The […]

Using Facebook Ads For Your Membership? (What Would Rick Do)

October 13, 2021

 For the past few years now, we hear people saying that email is dead. Well, I have news for you. It’s not. Email is still one of the best ways to build relationships with your audience.  Yes, open rates have gone down. But there are different ways to increase your open rates. And one […]

Steal These 17 Lead Magnet Ideas

October 6, 2021

Are you confused why your Facebook ads stats aren’t in sync with your other platforms? If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value […]

How to Minimize Your Facebook Ads Stats Discrepancies

August 27, 2021

How to minimize your facbeook ads stats discrepancies

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  I’m begging you to stop creating small offer funnels in your business… You have to stop chasing […]

(Please) Stop Creating Small Offer Funnels

August 20, 2021

Stop Creating Small Offer Funnels

Do you use a personality quiz as a lead magnet in your business?  Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead! We’re breaking down exactly […]

5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu

August 11, 2021

Personality Quiz

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you seeing higher than normal leads costs? If so, you are not alone! A lot of […]

Quick Tip: Lead Costs High? Focus On This…

July 9, 2021

Lead Costs High

  I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you want more customers or students? You’re probably overlooking how to get them… Today’s quick […]

Quick Tip: #1 Overlooked Way to Get More Customers

April 23, 2021

Rick Mulready standing against a wall wearing a black suit and tie

     Do you know what a Tiny Offer is? Do you use them in your business? Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds […]

How to Create a Tiny Offer™ Funnel with Allie Bjerk

April 21, 2021

Create a Tiny Offer Funnel

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