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Expert Tips on Podcasting

Latest  Episode

 

Whether you’re just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.

Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.

Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn’t be starting a podcast, what’s working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don’t necessarily need to listen to that one before this one, but it is still a must-listen.

Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.

 

On Today’s Show You’ll Learn: 

  • How to get the most traction during a launch
  • What to expect for your download numbers
  • The benefit of having an existing audience and email list
  • How ahead you should be when planning your episodes
  • Recommendations for microphones and other equipment
  • The pros and cons of releasing multiple episodes per week
  • What Apple uses in the algorithm for podcasts
  • Incorporating video and ads to drive listenership
  • The benefits of collaborating with other podcasters

 

I really love how much Charley focused on the importance of setting realistic expectations for your podcast. I think that’s crucial to remember for new podcasters especially. 

I hope you found Part II of this mini-series with Charley super helpful. Don’t forget to listen to Part I because there is just as much value packed into that episode! You can find it here: rickmulready.com/510

My Accelerator coaching members always ask me how to promote and grow their podcasts! If you are wondering the same thing and want my help, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

 

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

https://www.valhermedia.com/resources/

rickmulready.com/510

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

Subscribe to The Art of Online Business on iTunes and/or Stitcher

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Please support the podcast by giving an honest Rating/Review for the show on iTunes!

Right-click here to download this episode

 

Other Episodes You’ll Enjoy:

Quick Tip: Lead Costs High? Focus On This…

Expert Tips on Podcasting: Part I with Charley Valher

How to DIY Your Own PR to Tell YOUR Story with Cher Hale

read shownotes

Part II: Expert Tips on Podcasting with Charley Valher

July 14, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you seeing higher than normal leads costs? If so, you are not alone! A lot of […]

Quick Tip: Lead Costs High? Focus On This…

July 9, 2021

Lead Costs High

    Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, […]

Expert Tips on Podcasting: Part I with Charley Valher

July 7, 2021

Expert Tips on Podcasting

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of […]

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

6 and 7-Figure Marketing Strategies

  I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. You need to hear about this super common Facebook ads targeting mistake… If you’re making this […]

Quick Tip: Are You Making This Facebook Ads Targeting Mistake?

June 18, 2021

Facebook Ads Targeting Mistake

  What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]

Bracing for Impact with Ashley Shaw

June 16, 2021

Bracing for Impact

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, […]

Quick Tip: NEW Facebook Ads Best Practices

June 11, 2021

Facebook Ads Best Practices

      I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you want to hear how one of my Accelerator coaching program members is […]

Quick Tip: Creating $50K Per Month

June 4, 2021

Creating $50K Per Month

  I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you know what it means to refine your promise? Have you ever done it for […]

Quick Tip: How to Refine Your “Promise” For More Sales

May 28, 2021

Refine Your "Promise" For More Sales

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