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Understanding Your Target Audience Is Everything When It Comes to Ads

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Latest  Episode

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? 

Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you’re further along and you want to redefine or even replace your offer.

Too many people think that the more offers you have, the more revenue you’re going to make as a result. The reality is that it’s just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.

On Today’s Show You’ll Learn: 

  • The value of understanding your target audience 
  • The four Ps of an offer: premise, promise, process and price
  • The characteristics of a core premise 
  • How to have a clear promise
  • Why it’s important to have clarity on your process 
  • How I integrate the four Ps in my own offer 

So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you’re the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.  

Links & Resources Mentioned in this Episode:

www.rickmulready.com/group

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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Quick Tip: The Quickest Way to Predictable $5K Months

Optimized Team Building: Your First Hire(s)

Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads)

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read shownotes

How to Create and Price Your Flagship Offer (Part I)

September 23, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you tired of running Facebook and Instagram ads and not seeing the results you want? The […]

Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads)

September 11, 2020

Could your business be running more efficiently? Could you be spending your time more productively? This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s her.  We’re getting into how to be more productive and effective in your business. We talk about the […]

Multiple 6-Figure Coaching Business (in 12 Months) w/ Neill Williams

September 2, 2020

Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Most importantly, Brandon is diving deep into how to create powerful content that not only attracts and resonates with your target […]

Encore! How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero

August 17, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  On today’s episode, I am sharing four things I’m seeing right now that is making it harder […]

Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing

August 7, 2020

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better?  Maybe you have been wondering if webinars are dead… and my answer is absolutely not!  I think there is a misconception in the online space that webinars are dead, but that’s simply because […]

How to Create & Deliver a High-Converting Webinar w/Colin Boyd

August 5, 2020

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more?  Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us […]

Jason Brown’s #1 Secret for Selling His Membership

July 29, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Let me ask you a question: what does integrity mean to you? Today I want to address […]

Quick Tip: Should You Let People Buy After a Deadline?

July 24, 2020

Do you ever hear about a 6-figure launch and wonder how in the world they pulled that off? Or how you could start making money like that? We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live […]

How He Did It: His First 6-Figure Launch, w/ Kerry Egeler

July 22, 2020

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