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Understanding Your Target Audience Is Everything When It Comes to Ads

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OWN a Niche

Latest  Episode

 

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  

My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording was projected to break 7-figures in 2020. 

In this episode, we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. 

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! 

She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!  

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy.  She knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. 

Kate knows how to own a niche. I gained so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time!  Stay tuned because I am excited to have her back on for an update in 2021!

On another note, have you taken my business blindspot quiz yet? We all have blind spots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.

 

On the Show Today You’ll Learn:

  • How Kate got into the race car business after getting her degree in interior decorating 
  • What really opened her eyes to the amazing opportunities available in the online space
  • The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business
  • What the process of launching her first course looked like, and why she says that creating it was the “easy part”
  • The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one
  • All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
  • What to consider when determining what audiences to target and messages to use with them
  • The challenges Kate faced in her marketing to her own niche
  • How Kate is continuing to build her email list 

 

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop 

https://katedillon.com/ 

https://katedillon.com/courses/ 

https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing 

https://www.instagram.com/katedillon/ 

https://www.facebook.com/katedilloninc/ 

https://twitter.com/KateJDillon 

https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ 

https://crateinsider.com/ 

https://www.instagram.com/crateinsider/ 

https://www.facebook.com/Crateinsider/ 

https://twitter.com/CrateInsider 

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

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Please support the podcast by giving an honest Rating/Review for the show on iTunes!

Right-click here to download this episode

 

Other Episodes You’ll Enjoy:

“Best Of” Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

8 Must-Read Business and Mindset Books

Inside My Daily Schedule (With a 2yr Old)

Q&A with Rick: Optimizing Your Business (and Ads)

 

read shownotes

“Best Of”: [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

December 2, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today’s episode is a replay of an episode I did earlier this year.  I see this topic […]

“Best Of” Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

November 27, 2020

Target Audience

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you look at other course creators and wonder how they manage to create so much content?  […]

Quick Tip: How to Repurpose One Piece of Content Into Seven

October 23, 2020

Content

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you ever feel like Facebook is working against you and your ads? Well, I’m here to […]

Quick Tip: Understand THIS for Better Facebook Ads Results

October 2, 2020

launch

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Are you tired of running Facebook and Instagram ads and not seeing the results you want? The […]

Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads)

September 11, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today we are talking about testing your ads. Now, if you’ve been with me for a while, […]

Quick Tip: Always Be Testing Your (FB/IG) Ads

July 17, 2020

Are you currently using LinkedIn for your online business? If not, my latest episode of the Art of Online Business podcast may just convince you that you need to start.  LinkedIn has traditionally been seen as a corporate-minded platform for sharing professional profiles and resumes with your network. However, it’s not just for resumes anymore.  […]

How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson

July 15, 2020

evergreen

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.  Today’s guest, Melissa Webb, felt like she needed permission. She even asked […]

Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb

July 1, 2020

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher? In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that […]

COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese

June 10, 2020

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