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Strategic and Intentional With My Messaging & Content

Latest  Episode

 

 

Have you changed your messaging since starting your business? I bet you have!

In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.

We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.

Your messaging and your content will allow you to attract your perfect customers and repel the people who don’t align with you, so it is important that you feel prepared to tackle it.

 

On Today’s Show You’ll Learn: 

  • How and where I started to shift my messaging into a more holistic approach
  • Why I was okay with a slight drop in following and listenership in the process
  • The importance of redefining your ideal customer avatar as you shift your messaging
  • Allowing a certain word or phrase to drive your business
  • Why you need to get clear on your values
  • How your experience will shape your messaging and business pillars
  • What it looks like to flesh out your messaging visually
  • Your messaging will constantly evolve
  • There is no shame in asking for help

Remember, your content is simply the vehicle for your messaging, and it is never too late to change directions in your business if you are feeling a strong pull.

Don’t forget to watch Brandon Lucero’s brand new Content Revolution Video Series. During this series, you will learn how to create engaging content with unique messaging that creates demand for your offer, builds a profitable connection with your audience, and forces you to stand out in your niche. It’s totally free, and you can register at www.rickmulready.com/4x

 

Links & Resources Mentioned in this Episode:

Content Revolution Video Series 

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

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Right-click here to download this episode

 

Other Episodes You’ll Enjoy:

Quick Tip: Why Your “Ideal Customer Avatar” Is Broken

How to Sell More Without Even Selling with Brandon Lucero (Part II)

Quick Tip: Testing Facebook Ads On the Cheap

How to Create Messaging That Stands Out with Brandon Lucero (Part I)

read shownotes

The Switch: How I Became Strategic and Intentional With My Messaging & Content

March 3, 2021

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you want to test your ads without sinking a ton of money into them?  […]

Quick Tip: Testing Facebook Ads On the Cheap

February 19, 2021

Testing Facebook Ads On the Cheap

    Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode! First, you need to understand what’s going on here. Things are going to change, but it’s not the […]

Apple’s iOS Privacy Updates and Your Ads: What You Need to Know

February 10, 2021

Apple's iOS Privacy Updates and Your Ads

    In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members.  This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you.  Get ready to listen in […]

BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session)

January 25, 2021

Sell More Without Even Selling

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Congratulations my friend, you did it. You made it to the end of 2020. I […]

Quick Tip: Big Changes Coming to Your Ads?

December 30, 2020

Changes Coming to Your Ads

  I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I want to share with you how I look at scaling Facebook and […]

Quick Tip: How to Scale Your Facebook/IG Ads in 2021

December 18, 2020

Scale Your Facebook/IG Ads

  Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.   My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that […]

“Best Of”: [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

December 2, 2020

OWN a Niche

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today’s episode is a replay of an episode I did earlier this year.  I see this topic […]

“Best Of” Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

November 27, 2020

Target Audience

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you look at other course creators and wonder how they manage to create so much content?  […]

Quick Tip: How to Repurpose One Piece of Content Into Seven

October 23, 2020

Content

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