Social Media Marketing Archives - Page 2 of 30 - Rick Mulready

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Lead Costs High

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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Are you seeing higher than normal leads costs?

If so, you are not alone!

A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be.

Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that.

In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.

The lead-to-sale conversion rate is the number of sales divided by the number of leads in your launch, and there are so many obvious solutions to increase it.

I really encourage you to increase your conversion rate through the few ways I share in this episode instead of focusing just on your lead costs. I know that this will help!

What would you like to hear more about on the podcast? Are there any questions you’d like me to answer or any guests you’d like to hear from? Please send me DM on Instagram @rickmulready to let me know!

I also want to invite you to apply for my accelerator coaching program. My team, community and I will help you take your business to the next level without working harder or longer. This is for those of you that are already making $7-8k per month in revenue! If that sounds like you, we are accepting applications for my 12-month program at


Links & Resources Mentioned in this Episode:


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Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


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Quick Tip: Lead Costs High? Focus On This…

July 9, 2021

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures? In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of […]

6 and 7-Figure Marketing Strategies with Shannon Matson

June 23, 2021

6 and 7-Figure Marketing Strategies

  What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We […]

Bracing for Impact with Ashley Shaw

June 16, 2021

Bracing for Impact

    Have you changed your messaging since starting your business? I bet you have! In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your […]

The Switch: How I Became Strategic and Intentional With My Messaging & Content

March 3, 2021

Strategic and Intentional With My Messaging & Content

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Do you want to test your ads without sinking a ton of money into them?  […]

Quick Tip: Testing Facebook Ads On the Cheap

February 19, 2021

Testing Facebook Ads On the Cheap

    Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode! First, you need to understand what’s going on here. Things are going to change, but it’s not the […]

Apple’s iOS Privacy Updates and Your Ads: What You Need to Know

February 10, 2021

Apple's iOS Privacy Updates and Your Ads

    Today, I am bringing you a  “Best of” episode that is more relevant now than ever.  What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, […]

“Best of”: How She Did It – How to Sell $100K WITHOUT Ads, w/ Nicole Burke

February 3, 2021

How to Sell $100K WITHOUT Ads

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Today I want to talk about a question that someone posted recently in our Optimized […]

Quick Tip: Generating Leads & Sales Without Money for Ads

January 29, 2021

Rick Mulready sitting on a bench

    In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members.  This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you.  Get ready to listen in […]

BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session)

January 25, 2021

Sell More Without Even Selling

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