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Business Coach, Online Ads Expert & Podcast Host

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In this episode of Inside Social Media, I introduce my brand new podcast called The Art of Paid Traffic!

I’m so excited to be bringing you this new podcast as it’s something that’s been in the works for a while now.

In this first episode you’re going to hear what The Art of Paid Traffic podcast is all about, why I’m doing it and what you can expect from the show going forward.

Why This Show… 

So, you might know I’m a Facebook ads guy.  I live in San Diego with my amazing wife Amy Clover who’s the founder of StrongInsideOut.com.

I’ve been using Facebook ads since 2010 and have been coaching and teaching them for the past few years.

In 2014 I really kicked things into high gear in my business, started growing my team where I have a UK-based assistant as well as a Project Manager here in the US.

Back in 2000, I started in the corporate internet advertising space working for AOL for moving onto the likes of Yahoo, Vibrant Media and Funny Or Die.  I worked with everything from standard banner ads to flash ads (yes, that used to be cutting edge), video ads to branded entertainment, to text links and contextual advertising.

And then at the end of 2012 I stopped working for the man and started my own business focused on Facebook ads

How The Art of Paid Traffic Will Help You

I’m sharing this background with you because The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.

You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.

As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.

This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.

You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.

I’m Taking This Journey Along With You 

I’m going to share my journey of beginning to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business.

I’ve never used things like YouTube ads or Twitter ads or retargeting in my own business, for example.  I GET them, but don’t know the tricks and strategies for really making them work.

So I’m gonna be learning a lot of the topics we discuss here on the show right along with you. And as we go along, I’ll share updates with you about what i’m testing, what’s working, what’s not working for me.

In each episode, my goal is for you to walk away with one, maybe two or three proven paid traffic strategies or tips that you can add to your “test list” of things to test in your own business.

It’s About Automating Your Leads & Sales

I LOVE talking about this stuff because paid traffic allows you to create freedom in your business by automating your leads and sales.  It gives you peace of mind by your knowing exactly where your next lead and sale is going to come from.

It’s about putting $1 in and getting $2 or $5 or $10 in return.  It’s what fuels the sales machine in your business.  It’s not an expense, it’s an investment in your business.

Out of the gates here, my plan is to do 2 short episodes a week (about 15ish minutes each) and bring you different mini-series about specific topics.  Like, in the first 2-3 episodes you’re going to hear episodes about Facebook ads.  Then, for the next 2, 3 or 4 episodes I’ll have guests on talking all about YouTube ads and so on.

I want to give you insight into different platforms so that you can choose one that aligns with your business, focus on it and test it.  You get to figure out if it’s working and then make a decision about testing another strategy.

  • I’m going to have free topic-specific downloads for you in the show notes pages for each episode like checklists and cheat sheets, mind maps, and so on.
  • Most of all? I want to hear your feedback on the show.  As much as I love creating this show, I do it for you so I’d love to hear what you think.  Do you like the format?  Are there topics you want to hear about?  Guests you want me to have on?
  • Each episode will have a show notes page here at RickMulready.com so you can either leave me a voice message using the Speakpipe app or you can simply leave comments — yes, good or bad.  I want to hear what you think.

Really looking forward to this journey with you.  Thanks for listening to both Inside Social media and The Art of Paid Traffic.

read shownotes

ISM 053: Introducing The Art of Paid Traffic Podcast

March 23, 2015

In this episode of the Inside Social Media podcast, I bring you part two of my two-part series on Facebook marketing. If you missed part one, episode 51 with Amy Porterfield, don’t miss it as it’s chalk full of tips and strategies you can start using right away.  You can check it out here. In this […]

ISM 052: Facebook Advertising – How to Create a Profitable, Automated System of Leads & Sales

May 28, 2014

In this episode of the Inside Social Media podcast, I welcome Facebook and social media marketer Amy Porterfield. For those one or two of you who don’t know Amy (everyone seems to know Amy!), she’s co-author of a Facebook For Dummies book, she’s affectionately known as the Facebook marketing queen (which embarrasses the heck out […]

ISM 051: Facebook Marketing: What’s Working Right Now with Amy Porterfield

May 15, 2014

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses to […]

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

April 7, 2014

In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America. Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places. Adidas […]

[Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America

March 27, 2014

In this episode of the Inside Social Media podcast, I talk with Chris Ducker. Chris is an entrepreneur, author, speaker, podcaster and one of the foremost experts on outsourcing. I’ve been friends with Chris for a bit over a year now and I asked him to come on the show because the topic of outsourcing […]

ISM 047: Outsourcing Your Way to Social Business Success with Chris Ducker

March 24, 2014

This article was originally written for SocialMediaExaminer.com. Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social […]

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

March 19, 2014

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is […]

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

March 17, 2014

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one of […]

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

March 10, 2014

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