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We are officially in 2021! Happy New Year, friends. 

Today, I am bringing you a “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. 

With an All-Star lineup, I dive into a topic that I think is such a critical piece of growing an online business. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! 

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. 

Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)! 

 

On the Show Today You’ll Learn:

  • What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out
  • One of the best pitches, word for word, that I’ve even gotten from a prospective guest
  • How case studies can be effectively used and the ways I’ve implemented them 
  • An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive
  • Other incredible insights from the top online business owners in the industry!

I’ve been doing this podcast for 7 years and it is the most fun I have in my business. I hope you gain insight and knowledge from these outstanding podcast hosts and are inspired to be a guest on a podcast in 2021.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you’re an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community, and you can join us at www.rickmulready.com/group

 

Links & Resources Mentioned in this Episode:

rickmulready.com/targetingworkshop 

www.rickmulready.com/group

Pat Fynn:

www.smartpassiveincome.com/listen 

www.smartpassiveincome.com/shows/askpat 

www.instagram.com/patflynn 

John Lee Dumas:

www.eofire.com/podcast

www.instagram.com/johnleedumas 

James Wedmore: 

www.mindyourbusinesspodcast.com 

www.instagram.com/jameswedmore 

Amy Porterfield: 

www.amyporterfield.com/amy-porterfield-podcast 

www.instagram.com/amyporterfield 

Jenna Kutcher:

jennakutcherblog.com/goal-digger-podcast

www.instagram.com/jennakutcher 

Tarzan Kay: 

tarzankay.com

www.instagram.com/tarzan_kay 

Julie Solomon: 

www.juliesolomon.net/podcast 

www.instagram.com/julssolomon  

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

Subscribe to The Art of Online Business on iTunes and/or Stitcher

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Right-click here to download this episode

 

Other Episodes You’ll Enjoy:

The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham

BONUS: My Lessons from 2020 + “Predictions” for 2021

Quick Tip: How to Scale Your Facebook/IG Ads in 2021

MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart

read shownotes

“Best of” How to Be a Guest On Podcasts (In 2021)

January 1, 2021

    Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are.  But I do love this time of year because we get to look back on the crazy year that it’s been, and from a business perspective, we get to look at what worked, what didn’t work, where all […]

BONUS: My Lessons from 2020 + “Predictions” for 2021

December 21, 2020

Lessons

In this episode of Inside Social Media, I introduce my brand new podcast called The Art of Paid Traffic! I’m so excited to be bringing you this new podcast as it’s something that’s been in the works for a while now. In this first episode you’re going to hear what The Art of Paid Traffic podcast […]

ISM 053: Introducing The Art of Paid Traffic Podcast

March 23, 2015

In this episode of the Inside Social Media podcast, I welcome back Ford’s Global Head of Social Media, Scott Monty. And today we’re celebrating episode #50!  Cue the french horns! Someone recently asked me what my goal was when I first launched this podcast. I told him my goal was just to even see if […]

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

May 7, 2014

Scott Monty Ford

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched to […]

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

April 18, 2014

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses to […]

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

April 7, 2014

In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America. Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places. Adidas […]

[Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America

March 27, 2014

In this episode of the Inside Social Media podcast, I talk with Chris Ducker. Chris is an entrepreneur, author, speaker, podcaster and one of the foremost experts on outsourcing. I’ve been friends with Chris for a bit over a year now and I asked him to come on the show because the topic of outsourcing […]

ISM 047: Outsourcing Your Way to Social Business Success with Chris Ducker

March 24, 2014

This article was originally written for SocialMediaExaminer.com. Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social […]

[Audio Blog] 3 Strategies for Finding Your Customers with Social Media

March 19, 2014

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