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Latest  Episode

virgin brand

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose.

Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is the team that directly works with Richard Branson.

They of course also interact with all the other Virgin brands on a day-to-day basis, but there main responsibility is the main Virgin brand and Richard’s content – really cool stuff.

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More About This Show

This episode is a great example of if you, the listener, wants to hear from a brand, I’ll do everything in my power to make it happen.

I’ve always been enamoured with the Virgin brand and thought they’d make a great guest for the podcast. So when I tweeted out a few weeks ago asking people what brands they’d like to hear from on the show, I heard from a listener in the UK that he’d like to hear from Virgin.

And here they are, straight from London!

On today’s episode with Hannah and Greg, you’ll learn:

  • How Virgin uses social media to be the most irresistible brand in the world.
  • How Richard Branson, with his jam packed schedule, still manages time for social media and creating content (after you hear this, we as small business owners have no excuse for not making time to market our business with social and content marketing!).
  • You’ll hear how Virgin stays at the forefront and ahead of the game when it comes to social media and how you can model the same approach in your business
  • And you’ll learn how exactly Virgin uses social media to listen to their customers to make their brand irresistible. And I’m not talking just theory here, we get into the nuts and bolts about exactly how they use social media tools to listen. And how you can do the same in your business.

Episode Resources

Follow Hannah Mahony on:

Follow Greg Rose on:

Follow Virgin on:

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Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Virgin Social Media Strategies

On choosing which social media platform to focus on…

  • Do your research before diving into any platform.
  • Find which platform your audience is most active and target that.
  • Take the time to learn how the platform works and how users are using it.
  • Use the platform as a consumer before using it from a brand perspective.

On staying ahead of the game…

  • You should always be actively seeking new and better ideas for your social media campaigns.
  • As a small business owner you’re required to wear many hats to get your name out there, but that doesn’t mean it can’t be done as effectively as the big guys.

On how listening benefits your brand…

  • Listening should be the catalyst for any big changes within your brand.
  • Quality customer service helps increase the quality of your business.
  • Using a service like HootSuite allows you to monitor the behaviour of your audience.
  • Tracking your audience lets you know what content you should be putting out in the future.

On establishing your voice…

  • It’s very important to be human and not sound like a robot on social media.
  • Using a more relaxed tone through social media allows you to better express your brand’s identity.
  • Using humour is a great way of connecting with your audience.
  • Treat your audience as humans and they will do the same for you.

On measuring the success of your social media efforts…

  • Keep a close eye on individual comments and feedback to gauge the overall sentiment of your social media campaigns.
  • There’s an advantage for small businesses in analyzing the reaction of a smaller audience.
  • Use your audiences reactions to further improve what you’re doing through social media down the track.

On finding the time for social media…

  • Using social media is just as important as any other method of customer research.
  • Get into a schedule and choose a time every day for your social media efforts.
  • Getting into a routine is the hardest part, but once you get started you may become a little bit obsessed.
  • You cannot afford not to be involved with social media.


read shownotes

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

March 17, 2014

In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one of […]

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

March 10, 2014


In this first Audio Blog episode, we discuss The Secret to Red Bull’s Social Media Success is There is No Secret. This original written blog post first ran here on the site in November, shortly after I had Tessa Barrera, Red Bull’s former Global Head of Social Media on the Inside Social Media Podcast. I’ve […]

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

February 20, 2014

red bull social media

In this episode of the Inside Social Media podcast, you’ll learn exactly how to overcome social media overwhelm and take your business’ social media efforts to the next level. I share with you a presentation I gave at New Media Expo (NMX) in Las Vegas a couple of weeks ago called Social Media Breakthroughs: Big Brand Strategies […]

ISM 042: 3 Game-Changing Social Media Strategies that Will Grow Your Business Today

January 26, 2014

In this episode of the Inside Social Media podcast, I talk with WestJet’s Greg Hounslow and Greg Plata about the airline’s viral video hit “Christmas Miracle” — the strategy behind it and how small businesses can model something similar for their own business. My journey to connect with the biggest brands in the world and share […]

ISM 041: What Makes a Video Go Viral & the Strategy Behind WestJet’s Christmas Miracle with Greg Hounslow and Greg Plata

January 19, 2014

In this episode of the Inside Social Media podcast, you’ll hear from 10 of the most successful brands and social media experts in the world as they share their answer to this one question: “What’s one social media trend that you foresee affecting small businesses in 2014?”   These are all guests I’ve had on the podcast […]

ISM 040: Social Media Trends That Will Affect Small Businesses in 2014

December 22, 2013

In this episode of the Inside Social Media podcast, I talk with Boston Celtics’ Sr. Director of Digital Media, Peter Stringer about monetizing your social media efforts, what to do about the “new” Facebook and more. My journey to connect with the biggest brands in the world and share with you how you can model and […]

ISM 039: Monetizing Your Social Efforts, What to Do About the “New” Facebook & More with Boston Celtics’ Peter Stringer.

December 15, 2013

A small business social media case study with Andrea Sung of Sweet Rose Creamery is my topic this week on the Inside Social Media podcast, as the next installment in the special small business case study series.  Andrea is the General Manager of this local Los Angeles ice cream shop and we discuss how they use […]

ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

December 8, 2013


MTV’s Tom Fishman, VP of Content Marketing & Fan Engagement, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. Click to Listen Click here to subscribe […]

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

November 26, 2013

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