In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose.
Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is the team that directly works with Richard Branson.
They of course also interact with all the other Virgin brands on a day-to-day basis, but there main responsibility is the main Virgin brand and Richard’s content – really cool stuff.
This episode is a great example of if you, the listener, wants to hear from a brand, I’ll do everything in my power to make it happen.
I’ve always been enamoured with the Virgin brand and thought they’d make a great guest for the podcast. So when I tweeted out a few weeks ago asking people what brands they’d like to hear from on the show, I heard from a listener in the UK that he’d like to hear from Virgin.
And here they are, straight from London!
On today’s episode with Hannah and Greg, you’ll learn:
Follow Hannah Mahony on:
Follow Greg Rose on:
Follow Virgin on:
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On choosing which social media platform to focus on…
On staying ahead of the game…
On how listening benefits your brand…
On establishing your voice…
On measuring the success of your social media efforts…
On finding the time for social media…
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