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Scott Monty Ford

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Scott Monty Ford

In this episode of the Inside Social Media podcast, I welcome back Ford’s Global Head of Social Media, Scott Monty.

And today we’re celebrating episode #50!  Cue the french horns!

Someone recently asked me what my goal was when I first launched this podcast.

I told him my goal was just to even see if this format can work; can I get the biggest brands and social media influencers to come on the show every week to talk about what they’re doing well in social media with the angle of how small business?

So, that’s why this is such a big milestone here for the podcast — we’ve had some of the most successful brands here on the show including the likes of Ford, McDonald’s, Coca-Cola, Walmart, CNN, Whole Foods, Ben & Jerry’s, MTV, Red Bull and influencers like Gary Vaynerchuk, Ted Rubin, Neil Patel and others.

And we’ve been able to have this conversation week and week out.

So, I want to start by saying thank you.  Thank you for listening every week and supporting the show. 

I do this podcast for you and it’s when I get the tweets or emails or Facebook messages about how much you appreciate this show…that’s what makes it all worthwhile.

And to celebrate today?  I’ve invited Ford’s Global Head of Social Media, Scott Monty BACK to the show.

Scott’s my first returning guest as he was my very first guest in episode #1.  The episode with Scott is also the most downloaded of all the episodes.

So when I was thinking about ways to celebrate #50, I thought what better way than to bring back Scott and talk about how social media for small businesses has changed since we last spoke a year ago and also discuss what’s going on now in social and how you can benefit from it.

Click here to subscribe to the podcast on iTunes

Specifically, In this Episode You’ll Learn…

  • How you can take advantage of the current trends in social media that most affect small businesses.
  • Scott’s thoughts on all the changes with Facebook’s reach for businesses, or lack thereof, and how you should now be looking at Facebook’s place in your business’ marketing.
  • We talk about the “Fingers on a 4×4” promotion that ran with Jimmy Fallon and the tonight show.  There are some great lessons here for small businesses.  You’ll hear that you don’t need to be a brand like Ford in order to do something like this.
  • I also get Scott’s thoughts on the backlash around the well-intentioned but poorly executed New York City Police Dept’s Twitter initiative and what we can learn from that.
  • And a whole lot more with Scott!

Episode Resources

Scott’s web site: http://www.scottmonty.com/

Scott on Twitter: https://twitter.com/ScottMonty

Ford’s Social Web Site: http://social.ford.com/

Ford’s Automotive Web Site: http://www.ford.com/

Ford on Facebook: https://www.facebook.com/ford

Ford on Twitter: https://twitter.com/Ford

Scott’s first appearance on Inside Social Media: https://rickmulready.com/scott-monty-ford-social-media-strategy/

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Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

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Insider Show Notes: Small Business Social Media Strategies with Scott Monty


  • The value in building relationships with your customers and staying connected to pop culture.
  • Why the fundamentals of social media engagement are just as important to today’s success as they have been in the past.
  • Why the smart place to invest your budget is in all aspects of content from creation to dissemination, no matter what social media platform you’re utilizing.
  • How small businesses can make use of the collaborative economy to provide better value and a better overall customer experience for their clients.

On Trends Happening in Social Media In The Next 1-2 years…

  • Content is absolutely key — quality OVER quantity. At Ford, they created behind-the-scenes videos for their Ford Mustang anniversary celebration, but not every week.
  • As a small business, it is vital to use more data to drive your decision-making and content creation process. This is more important than it ever has been according to Scott.
  • To find that data, take a quick readout of links to your web site, your videos and all the assets on your social channels. Look at what are people engaging with and what are they not.  Then use that data to drive your content creation and sharing.
  • As you master using that data, find ways to provide personalized and or customized customer experiences for your audience based on that data and their past interactions with you. More and more people are looking for that kind of interaction with brands.

On Jimmy Fallon of The Tonight Show’s Fingers on a 4×4 Contest And How Small Businesses Can Model Similar Strategies… 

  • It’s extremely important to build relationships with your followers, they can be your eyes and ears in the world and hear or see what you might miss. Ford discovered this when someone Tweeted them saying Jimmy Fallon of The Tonight Show was looking for a truck; Scott wasn’t watching that episode of The Tonight Show and would’ve missed the opportunity otherwise.
  • Ford took advantage of the opportunity and connected quickly; another valuable lesson for small business owners. They sent Jimmy 3rd party content to prove to Jimmy why he should buy a Ford 2015. You can do the same thing: provide an unbias third party endorsement of your service or products.
  • The biggest lesson small businesses can take away from this: always be listening and be cognizant of the pop culture world. When you see an opportunity that is relevant to your business, act on it.

On Facebook’s Changes to Organic Reach and How Small Businesses Can Work With The New “Pay to Play” Changes…  

  • It’s simple: you’re going to have to pay something to have your content seen more widely on Facebook. Be sure you are promoting with the best possible content.
  • Be sure you have good content and an appropriate cadence to your content. Don’t overdo it; there is only so much bandwidth on Facebook so people’s newsfeeds are showing more and more ads.
  • Spend your budget wisely on Facebook. Rather than spending it all on ineffectual ads and acquiring fans, put your money behind your good content.

On The 3 Things To Do To Leverage Social Media on a Small Business Budget…

  1. One of the first things a business can do is to open a twitter account or plug in search terms. Search keywords that are important to your business, the issues you believe your business addresses and that you think people will use to find you or your competition. This is like creating your own focus group, and listening in through a one-way mirror. create a few listening posts to give you a sense of what the opportunity is before you.
  2. Second, if there is a market for you and your business based on the research you’ve done, next you can look into any associated research. This will help you understand what platforms will work best to find your target audience. You want to know where your people are spending their time socially, so you can connect with them there.
  3. Third, you must answer the question: What can you do as a business owner to mitigate the lack of control you have in certain arenas like Facebook? You have to build your content, craft your story in such a way that you bring people to your web site, the space you own. You have to concentrate on your hub (your store back home) first, then build your social media spokes out from there.



read shownotes

ISM 050: Small Biz Social Media Strategies for Today’s Changing Landscape with Ford’s Scott Monty

May 7, 2014

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched to […]

ISM 049: Whole Foods’ Winning Pinterest & Hyper-Local Social Media Strategies with Natanya Anderson

April 18, 2014

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses to […]

ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

April 7, 2014

This article was originally written for SocialMediaExaminer.com. Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social […]

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March 19, 2014

Stop Creating Small Offer Funnels

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is […]

ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

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In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt. Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one of […]

ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

March 10, 2014

Expert Tips on Podcasting

In this first Audio Blog episode, we discuss The Secret to Red Bull’s Social Media Success is There is No Secret. This original written blog post first ran here on the site in November, shortly after I had Tessa Barrera, Red Bull’s former Global Head of Social Media on the Inside Social Media Podcast. I’ve […]

[Audio Blog] The Secret to Red Bull’s Social Media Success is There is No Secret

February 20, 2014

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In this episode of Inside Social Media, I’m honored to welcome online entrepreneur Pat Flynn from SmartPassiveIncome.com. I wanted to have Pat on the show because he has a built a massively successful brand through focusing on helping people first while being completely transparent about his business. Specifically, he’s very open about how he has […]

ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

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Pat Flynn

In this episode of the Inside Social Media Podcast, I talk with world famous drummer Mike Johnston. We discuss how he went from a major record label and touring with some of the biggest bands in the world to using social and online media to build a massively successful online business teaching drum lessons to […]

ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

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