Podcast Archives - Page 5 of 8 - Rick Mulready
MENU

rick mulready

Podcast

episodes about

Latest  Episode

episode 42 thumbnailIn this episode of the Inside Social Media podcast, you’ll learn exactly how to overcome social media overwhelm and take your business’ social media efforts to the next level.

I share with you a presentation I gave at New Media Expo (NMX) in Las Vegas a couple of weeks ago called Social Media Breakthroughs: Big Brand Strategies for Small Business Budgets.

Click to Listen

Click here to subscribe to the podcast on iTunes

The reason I wanted to share this with you today, other than it was really well received in Vegas, is because social media breakthroughs is the whole basis for this podcast.  We’re all about modeling and applying what the most successful brands in the world are doing well in social media for our own small businesses, with little to no budget.

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” — Tony Robbins

This is one of my favorite quotes and really the basis for the podcast.  There’s one problem with the quote, though — I would change out the word “copy” and replace it with “model.”

“If you want to be successful, find someone who has achieved the results you want and MODEL what they do and you’ll achieve the same results.” 

Here’s what else you’ll learn in this episode:

  • Why your business needs social media
  • The secret to continuously learning what’s working right now in social media – so you can stay ahead
  • 3 game-changing big brand social media strategies that you should be modeling for your small business

Episode Resources

Click Here to Download the NMX Presentation

Google Alerts

Mention.net

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

subscribe-with-itunes-button  sitcher inside social media podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Social Media Breakthroughs

  • We have a major advantage right now because we can easily look at what the most successful brands in the world are doing with their social media and model and apply their strategies to our small business.
  • Big brands have the budgets, teams, resources – things that we small businesses don’t generally have — to try things out and see what works first.  Let them spend the money and resources so we can learn from them.
  • In essence they become our personal mentor, showing us what works and what doesn’t – and we don’t even have to pay them!

When you model and apply the strategies of the most successful brands in the world to your own business, that’s when the breakthroughs happen.  Consider what Henry Ford did with the assembly line.  He revolutionized the manufacturing process.

And for every company that came after that wanted to mass produce their products, they created their own assembly lines based on the success of what Henry Ford created.

They didn’t have to reinvent the wheel.

If they hadn’t known about what Ford did, they would have spent a whole lot of time and resources trying to figure it out themselves

Does Your Business REALLY Need Social Media?

Consider these stats:

  • 1 in 7 people in the world on Facebook
  • 220 million people on Twitter
  • 300 million on google plus
  • 90% of consumers would recommend a business to others after interacting with them on social media.
  • 4 out of 5 consumers are more inclined to buy from a Brand after being exposed to their social media.
  • 70% of Pinterest users say they use the site to “get inspiration on what to buy.”

On Finding Your Customers and “Going Deep”

  • Ask your customers where they hangout online.  SO many businesses forget to ask.  It’s so easy — do it.
  • Use free tools like Google Alerts and Mention.net to monitor mentions of your name, business name, competitors, specific niche keywords across the Internet.  That way, you can be there too.
  • Use the search functionalities that exist within the social channels we use everyday.  This will help you find the conversations and groups that are talking about your niche/business.
  • Once you know where your customers are you can see which of those platforms align with your business objective. Once you’ve determined THAT you can choose the 1, 2, maybe 3 social media channels to spend most of your time on (go deep).

Use Social Media to Listen

If you’re not using social media to listen, you’re missing the point of social.  TWEET THIS

Benefits of listening with social media:

  • Learn where your customers are hanging out online so you can be there too.
  • Add value to niche conversations and be seen as an authority/expert.
  • Informs your own product cycle or service philosophy.
  • Keep up with what your competitors are doing.

Quit Selling So You Can Sell More 

  • Too many businesses use social media to sell sell sell their products or services.  GET OFF your virtual soapbox and think about adding value first, then you can mix in the sales messages.
  • Listen first, add value and earn the right to sell your products or services.
  • Remember, it’s just as easy for someone to unfollow you as it is for them to follow you.

 

 

read shownotes

ISM 042: 3 Game-Changing Social Media Strategies that Will Grow Your Business Today

January 26, 2014

In this episode of the Inside Social Media podcast, I talk with WestJet’s Greg Hounslow and Greg Plata about the airline’s viral video hit “Christmas Miracle” — the strategy behind it and how small businesses can model something similar for their own business. My journey to connect with the biggest brands in the world and share […]

ISM 041: What Makes a Video Go Viral & the Strategy Behind WestJet’s Christmas Miracle with Greg Hounslow and Greg Plata

January 19, 2014

Switch Your Course to a Membership

In this episode of the Inside Social Media podcast, you’ll hear from 10 of the most successful brands and social media experts in the world as they share their answer to this one question: “What’s one social media trend that you foresee affecting small businesses in 2014?”   These are all guests I’ve had on the podcast […]

ISM 040: Social Media Trends That Will Affect Small Businesses in 2014

December 22, 2013

MTV’s Tom Fishman, VP of Content Marketing & Fan Engagement, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. Click to Listen Click here to subscribe […]

ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

November 26, 2013

This is a special solo episode this week where I discuss 3 strategies for finding exactly where your customers are online on The Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. […]

ISM 036: 3 Strategies for Finding Exactly Where Your Customers Are Online

November 17, 2013

A special small business case study with Jen Mulholland from FancyShoeLand.com is my topic this week on The Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. Click to Listen Click here […]

ISM 035: Facebook Profits Within a Year — a Small Business Social Media Case Study

November 10, 2013

Creating $50K Per Month

Tessa Barrera, Red Bull’s Former Head of Global Social Media, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. Click to Listen Click here to subscribe to […]

ISM 034: Tessa Barrera, Red Bull’s Former Head of Global Social Media

November 3, 2013

Michael Brito, Edelman’s former SVP, Social Business Strategy and current Group Director of Media & Engagement at the W2O Group, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and […]

ISM 033: Developing a Social Business Strategy for Your Business with Michael Brito, Author & Digital Agency Expert

October 27, 2013

Expert Tips on Podcasting

Neil Patel, serial entrepreneur and expert on increasing website traffic and revenue growth, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. Click to Listen Click here […]

ISM 032: Neil Patel on How to Drive Massive Traffic to Your Website

October 20, 2013

Find another category

Ask Rick Anything:

or...

Seriously... search our 600+ episodes for your business question!

How to Create Massive Pre-Launch Buzz with FB/IG Ads w/ Amy Porterfield

The New Generation of Content with Brandon Lucero

Top Guest Interviews

Simple Hacks for Writing Copy that Converts with Brittany McBean

Jason Brown's #1 Secret to Selling His Membership

Take the Quiz!

Answer these 11 questions to clear the hidden hurdles holding you back so you can crush your next big launch.

ditch your business blindspot quiz

take the quiz

Want weekly cutting-edge, industry-leading, behind-the-scenes secrets to growing & scaling an online business delivered directly to your phone each week?

YES! SEND ME NEW EPISODES!

 © 2022 RickMulready.com  |  All rights reserved    |  Privacy Policy    |  Terms of Use