In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.
While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down.
It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business.
Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you.
I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you.
I think some of what I share is going to be an eye-opener for you.
Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic.
If you have any questions, feel free to contact me at firstname.lastname@example.org.
3:18 Managing your own ads is not a good use of your time
6:51 What are YOUR responsibilities?
8:14 Make sure that your manager has access to your accounts
8:51 You should have a funnel that converts
10:00 Allow your ads manager to take ownership of results
12:26 Ads managers should be driving quality traffic for a lead cost, that works to hit the ROI goal
16:37 You should be giving them assets that align with your brand
18:06 It takes at least 90 days to see whether they are profitable
20:02 Be proactive in communication
21:11 Ads managers are responsible for results
22:54 They should be setting reasonable expectations with you
23:47 They should communicate what assets they need and when
24:26 Managers should adhere to your requests
26:30 What to look for when hiring an ads manager
33:55 Where to find an ads manager
35:33 Should you bring your ads management in-house?
37:36 Cons of in-house management
39:11 Summary of this episode
Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?
If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…
Then my Accelerator coaching program may be for you.
Click here to learn more and apply for my Accelerator coaching program.
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.
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