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Bracing for Impact

Latest  Episode


What does it mean to you to brace for impact?

For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!

We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!

Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams.

Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.


On Today’s Show You’ll Learn: 

  • Important shifts that lead to exponential growth
  • The benefit of hiring a coach to better understand your direction
  • Having the confidence to move forward
  • Hiring for roles to help gain traction
  • Understanding your own desire zone
  • Not basing your worth on your business
  • Why you need to be clear on your offer
  • The benefit of a sales and marketing scorecard
  • Lessons that come out of bracing for impact


I hope you get so much value out of this conversation and learn why it is so beneficial to intentionally brace for impact just like Ashley did.

If you loved this episode, don’t forget to go back and listen to episode 272 where Ashley and I talked about how she went from making $10K/month to $30K/month in 5 months. You can find it linked below!

If you’re an online course creator or an online coach experiencing some of the same things as Ashley, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at!


Links & Resources Mentioned in this Episode:


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read shownotes

Bracing for Impact with Ashley Shaw

June 16, 2021

    Are you the one running your business or is your business running you?  I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, […]

Are You Running Your Business or Is the Business Running You with Caitlin Mitchell

June 9, 2021

Running Your Business

  How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and […]

How to Create a More Inclusive Business with Erica Courdae

May 26, 2021

Create a More Inclusive Business

  I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  Does starting the hiring process overwhelm you?  In this quick tip episode, I am sharing with […]

Quick Tip: Strategy Session: Getting Clarity On Who to Hire

May 7, 2021

Clarity On Who to Hire

 Do you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too! As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I […]

New Hire Onboarding: The (Critical) First 90-Days

May 5, 2021

New Hire Onboarding

  How confident are you when it comes to building your team and leading them well? I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant […]

How to Confidently Build & Lead a Small Team w/ Tianna Tye

April 7, 2021

Confidently Build & Lead a Small Team

    Are you apprehensive about bringing on team members to help you in your business? I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they […]

From Resistant to Hiring to WHO CAN I HIRE NEXT?! w/ Stephanie DeLussey

March 24, 2021

From Resistant to Hiring to WHO CAN I HIRE NEXT?!

    I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.  What does leadership mean to you? As your business grows, you can’t do everything yourself, […]

Quick Tip: 3 Tips to Becoming a Better Leader

March 12, 2021

Becoming a Better Leader

    Do you want to know how to start making hires for your business? I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members […]

A Counterintuitive Approach to Hiring Your Support Team with Erika Macauley

March 10, 2021

Counterintuitive Approach to Hiring Your Support Team

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