AOPT

Quick Tip: Understanding Cold, Warm & Hot Traffic

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook & Instagram ads or online marketing or just general growing your business tips.

Today I want to talk about traffic temperature.

One of the big mistakes I see people make is that they speak to their cold and warm audiences the same way — and if you want to increase the effectiveness of your FB and IG ads, then you need to be treating these audiences differently.

Let’s jump into it…