AOPT

How to Use Speaking to Grow and Scale Your Business

Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion, and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way.

By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form.

In this episode Colin is going to reveal the 6 levels of structuring your speaking, so you can better connect with your audience and drive them to take whatever actions it is that you want them to take.

He talks about what selling actually is when it comes to presenting something to your audience, how to get people literally nodding in agreement to what you’re saying, and why addressing the “yeah but….” objections is critical, and can easily be done with the right approach.

Speaking is a skill that I’ve worked really hard on over the years, and Colin has been a huge help for me in doing this. In fact, I even open up about my very first speaking gig in 2013 that didn’t go so well, and I discuss what I’ve done to change how I present to groups since then.

Becoming a better speaker doesn’t happen overnight, but you can do it and Colin will give you the tools and practical tips to start implementing right away so that you can master your stage, wherever it may be.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of – including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The very first step to take in leveraging speaking to grow your business and what to do if you really don’t want to get in front of an audience
  • A traumatic event from Colin’s childhood that has influenced his speaking and what he does to this day
  • Why people are afraid of speaking and the 6 levels of the journey a speaker will go on
  • Tangible things you can start doing to improve the connection you have with your audience
  • The biggest webinar mistakes that Colin sees entrepreneurs making – and how to avoid them
  • Why more content and teaching isn’t what people are looking for
  • The role your story will play in the mastering of the sales process

Links & Resources Mentioned in this Episode:

SellWithStoryGuide.com

ColinBoyd.co

Instagram.com/ColinBoyd

Martin Luther King’s “I Have A Dream” Speech (1963)

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

Subscribe to The Art of Paid Traffic on iTunes and/or Stitcher