The Art of Online Business Podcast

#34: Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl

In today’s AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.

And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.

We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.

In Today’s Episode, You’ll Learn:

  • The 3 things you need to focus on when thinking about how to be consistent with your marketing and messaging
  • One of the biggest mistakes people make when creating an email sequence leading up to a webinar
  • In a webinar lead-up email sequence, how to balance the introduction to you and your business along with the anticipation about your upcoming webinar
  • The difference between how you approach your messaging for a live webinar vs. an automated webinar
  • What topics you should focus on in your webinar follow-up email series
  • 3 things you can do right now to improve your copywriting and make your message more consistent

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GameChanger Profits

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Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#33: How to Create the Best Sales Funnel for Your Business with Jody Underhill

#32: Facebook Ads Case Study & Listener Coaching with’s Matt Johnson

#31: Remarketing Secrets for Small Businesses with Michael Alaniz

#30: How to Create a Content Marketing Machine with James Schramko