Product Launch Secrets: How Brett Kelly Sold Over 16,000 Copies of "Evernote Essentials" - Rick Mulready

rick mulready

Product Launch Secrets: How Brett Kelly Sold Over 16,000 Copies of “Evernote Essentials”

November 26, 2012

I was driving in my car the other day and had an idea.

It was one of those “aha’s” that just sort of came to me and was the answer to an issue I’d been thinking about for several days.

I knew if I didn’t write it down immediately I’d forget it, lost in the day’s activities.

Since I was driving, I wasn’t about to pull out a notebook and pen like some other drivers I see do here in LA.

Instead, when I stopped at the next red light, I took out my phone and pulled up my Evernote app.

I hit a button to create a new note and then another to record my voice.  I spoke my idea into the phone and tapped “Done”.

There was no forgetting my idea now.

Some days I don’t know what I’d do without Evernote.

If you aren’t familiar with what it is, it’s one of the best productivity tools on the market.  It’s great for note taking and organizing your life.

I hate having a bunch of papers lying around, for example, so I scan them directly into Evernote and I can then search on them later.

I love it.

But enough about me, I want to introduce you to Brett Kelly.

Brett is the author of the hugely popular e-book Evernote Essentials – The Definitive Getting Started Guide for Evernote.

And he has an awesome story.

Whenever I spoke to my friends in the online world about creating and releasing an ebook, Brett’s name always came up as someone who I had to speak to.

He saw an unfilled need in the market and filled it, selling over 16,000 copies of his ebook to-date.

Yes, 16,000.

And, the book is so good he was even hired by Evernote after writing it.

I wanted to share his story with you because many of you have your own ebooks or other online products, or might be considering creating one.

Brett shares some great insight into what’s made his ebook so successful and offers advice for anyone looking to sell a product online.

In the interview, you’ll learn about:

  • The two factors that propelled his sales when he launched

  • How his self-described “no idea about marketing” didn’t stop him from selling 16,000+ copies of his book

  • The reason his paid advertising failed miserably, including Facebook ads

  • Two critical factors that anyone launching a product, or looking for more sales of an existing product, should consider.

  • Plus more great insight!

Watch the video here:

[leadplayer_vid id=”50B30E648EB99″]

If you’re ready to skyrocket your productivity, Evernote Essentials – The Definitive Getting Started Guide for Evernote is for you!

Do you have a product launch strategy that has worked well for you?

If so, share it in the Comments below.

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