The Art of Online Business Podcast

#162: How to be the FB Ads Manager Businesses are Looking For

For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.

Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB ADmanager course for people looking to start and grow a Facebook ads business.

Whether you’re someone offering Facebook marketing services or a local business owner considering investing in this type of service, I think this episode is going to be a big help for you.

On the Show Today You’ll Learn:

  • What a local business owner really looks for when approached by a marketing agency
  • Where he thinks agencies are getting it wrong when approaching a potential client
  • The importance of keeping things simple to understand (and not adding more work for the client to do)

I’m also really excited to share the next episode with you, which is my conversation with my ADmanager student, Salome Schillack. Salome lives in Australia and she’s quickly created an awesome Facebook ads business for herself. She is one of the most passionate people I know in helping female online business owners. In this talk, we’re going to dive deep into the concept of “The Ripple Effect” and a whole lot more!

You’re Invited! Free Live Online Training

If you know Facebook ads or are interested in learning them, did you know managing them for other businesses is one of the fastest ways to create a consistent revenue stream for yourself?

If YOU are interested in creating and growing a business managing Facebook ads for other people, I want to invite you to one of my upcoming free live online trainings where I’ll be taking you through:

“5 Steps to Creating an Awesome Facebook Ads Business”

Here’s a glimpse of what I’ll be covering:

  • A simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with the budget to spend (and that won’t drain the life out of you).
  • How to have your Facebook ads business up and running, with clients, fast
  • (or MASSIVELY scale it).
  • How one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • And a bunch more…

There are 3 live times to choose from over November 13th and 14th.

Click here to register for a day and time that works best for you!

Links & Resources Mentioned in this Episode


Click here to learn more and register for FBA Live

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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Transcription of Today’s Episode

[00:00:06] This is the show where I bring you the best tips tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to empty your wallet in the process. All right. Let’s jump into it.


[00:00:27] Hey hey what’s up guys. Welcome back to the art of patriotic podcast. I am your host Rick already. Thank you so much for coming to hang out me today really appreciate you. Forgive me your time. Hope all is going well. Whatever you’re up to today this is episode number one hundred and sixty two and I’ve got something a little bit different for you today. So I started testing out cryotherapy a couple of months ago. For those of you who don’t know what crowd therapy is basically you go and stand in this big giant cylinder with your head popping out. And it’s really really cold inside from liquid nitrogen and it’s supposed to help with inflammation and soreness and it’s supposed to speed up metabolism and all this other stuff and we have a crowd therapy place here in my neighborhood in San Diego it’s called chill tonic and I got introduced to it by this place where I get where I do rehab and suffer my lower back and also personal training and stuff like that. And so I tried it out. I loved it and it was really really cool. I was seeing a lot of benefits from it. I was going like four to five times a week. And then you know I started to tail off after that. And I’m actually not doing it any more just just for the purpose of it a little bit expensive and also I wasn’t seeing as many results from it as I was in the beginning.

[00:01:41] But during this time of going so often to it I got to know the owner of that business His name is Matt. And like it always happens you know he asked me what I do. And when I told him that I teach all my marketing and Facebook ads he proceeded to tell me about the multiple times that he’s been burned by local marketing companies you know local agencies coming in and pitching their services how they can help them they can help the local business market online whether it’s Facebook ads or Google Adwords or whatever it is. And he ended up pouring thousands of dollars into local advertising and working with a couple of these small agencies only to get zero results and nothing to show for his investment of several thousand dollars here. Unfortunately I hear this thing all too often from businesses and I hate it it frustrates the heck out of me because you know I just hate having you know hearing small businesses being taken advantage of like that and getting zero results. You know people come in and promise them all these big things and all these results and stuff like that and it’s so frustrating when I hear this stuff. You know this is a big reason why I created my SB ad manager course for people wanting to create and grow Facebook ads business so when I was at Shell tonic the crowd therapy place one day I asked Matt if he’d let me interview him for the show here and talk about his experience as a local business owner being approached by and working with local marketing agencies specifically. I asked him what he would now look for in a local agency approaching him to run Facebook ads for him.

[00:03:25] We talk about where he thinks local agencies get it wrong with small businesses and also what he would need to hear from somebody pitching to work with him. And really my goal for this interview is to give you a different perspective from the local business owner side. For those of you who are wanting to build Facebook ads business Also if you’re a local business owner I think this is also really going to be a big help to you. So I was really excited to do this interview we of did on the fly. He was really gracious enough to to you know allow me to interview him with them. The audio is a little bit lower than what it normally is. So just kind of keep that in mind. Now before I do jump into it with Matt if you are interested in creating a business around managing Facebook ads for other businesses I want to invite you to one of my free Live Online trainings I’ve got coming up where you’re going to be learning the five steps to creating an awesome Facebook business that is key. I’m going be talking about what it takes to build a successful Facebook ads business from scratch going to be diving into a simple formula for attracting and closing a consistent stream of ideal clients with budget to spend and that won’t drain the life out of you that’s really important. I want to be talking about how to have your Facebook ads business up and running with clients fast or massively scaling it.

[00:04:49] And I’m also going to be sharing lots of case studies with you for example like one Facebook Ads manager who went from a monthly retainer of just a hundred and sixty five dollars to over $2000 per month per client within a year. While raising three kids and a whole lot more I’m really excited to do these trainings for you and be doing three live Times coming up on Monday and Tuesday November 13th and 14th. So if you’d like to reserve your spot for a day and time that works best for you. Go to Rick Mulready dot com forward slash Ad Manager three that’s the number three. Rick Mulready dot com forward slash admanager3 that’s a d m a n a g e r 3 the number three. All right. Without further ado let’s go hang out with Matt from chill tonic. We’re here in your home here in the. Healthy.

[00:05:43] Home and doing this research. How has your life here. So.

[00:05:53] Far. Yes I’ve been involved this three years. The first year you can.

[00:06:04] Go over and then trust me. So. I’ve got. Two.

[00:06:20] Shows you should see Robert.

[00:06:25] So yes of course he said I actually got to me.

[00:06:32] And you doing. Yes. Yes. So. You lost a lot of.

[00:06:46] Stuff on my body. Yes. And look sharp contrast. Has chronic. Back pain. Yes. OK. And so you know all around. Well so when the two of us were. Pretty messed up this would be a really good way to. Bring some. Non. Drug free ways to. Reduce missional Ralston.

[00:07:19] Says. Yeah I mean I didn’t any way to answer this any. And this always does when I’m in here. So that’s a success. Of course. When she went to see you guys was up for. And. When the first Manhattan got serious with it and working with here to hear me say listen these really bad experiences where they are physically they should never see her results in. I’m telling you you’re nodding your head yes. So please share your experiences been working with.

[00:08:06] You know that their service is human and what’s happening with that. Yeah I mean. We’ve had that experience. Pretty much every time we’ve entered into.

[00:08:19] It. Honestly one of the things that’s important to anybody that’s going to be markers on this page. So people that we’ve been pitching us on through. So. You know we spend a lot of time for something that was coming in. It’s. The. Financial time really I mean we felt that. This is the way it was going to allow them to. Really see mudslide. Nothings there. So you should be doing this you should be doing the social media. And frankly on this. Program. As.

[00:09:09] We all love it. Right. I mean how do. You just seem to. Be.

[00:09:18] What they’re doing. Granted it is more power to say you know that wasn’t really what we were saying. And. So. You. Get rid of that struggle trying to get worse. Valerie seems like. Plenty. There is this. Promise you have all of us. That maybe do something there was something there. For. Something that. Could be.

[00:09:51] You know maybe not on. Yeah it was.

[00:09:56] A close call. And it’s you know here’s here’s an example of if you are making.

[00:10:03] You know what we can do physically the physical wiring here brain to love was quite hard. We. Expect. To see. Rises.

[00:10:13] In reflection your pressure. So. To say this is interesting and. This one really gets you to become more more. This in this way but basically Drew here with with Frances essentially. Says in this interview today two pages is one thing for you for example. Your.

[00:10:48] Tape of somewhere. What approach would be beneficial for you from someone coming in and what would that look like and what would you want to see what to say you you on your way to the shrine. And then what type of what type of work would you want to see from down. To for what you want to hear from from an approach to that.

[00:11:16] Wall. So right now. You know you’re similar but then also. What would you want to see. Them. To be showing you that they’re really in it for the human business. I would say first and foremost. In. Your.

[00:11:38] Life. You haven’t had that pish. So. I think. That something that’s important so don’t what we. Me. I want to feel as though. When you come to me as a professional artist you are some marketing.

[00:11:57] So please explain. We will do that. She laid out a way that this. Is easily done. Just. Because you know as far as I’m concerned.

[00:12:08] With everything else are our own. How is that to work with what you can from that. This is what.

[00:12:22] Marketers do. I mean what am I going to wear. To see those results. How much money do we need to see.

[00:12:33] You know X Y or Z. If I don’t know what those expectations my conditions. Can be very easy for me to gauge where we are of any group. I mean. Of. Course. I think probably the same. Just. Across the board is using are. Explaining. And showing what you do. Make it easy for me. Because any given day you know stores had lots of problems with wrestling and more work because I guess.

[00:13:16] That’s what my approach is for more education.

[00:13:22] Shawn how that began that process would be more of this. We. Checked in because I. Think one of these days we put this out and get traction on this. Thing. You know. Put us.

[00:13:44] In this class you know in front of us just fantastic. This is the result of this. If it’s never going to be able. To act on it. But I think you made some. Clear guidelines that are.

[00:14:03] Intelligent. They’re just there. For the summer. So.

[00:14:10] Basically what I say here is don’t you want me educate me on what the possibility is.

[00:14:18] So now you’re just blowing smoke over promising things are you kidding me. Is this possible. And then from the deliveries scene we it some more work you’re trying to deliver what you promised while I work them. If you want something from me. Easy for me does this bring you down to this business. Why and this bush with my hanging on my head. The ease of use. I. Think. With. Him.

[00:15:03] When he was deemed to be an X for what they were actually they were expecting to shine for every one. I don’t want the. Job. You know why isn’t he to do it all and all candor. You have the tools to implement. We have something we need you.

[00:15:28] Help us get to the place right there. So I mean I don’t need to know. You know with Google Analytics say our way X like this one person. Don’t tell me you’re Frontiere what their goals are.

[00:15:43] And the person who you are hiring is letting you go where are your goals. You have the necessary interview certain SATs or whatever they’re irrelevant. You know as a designer are we doing X Y and Z. We discussed in the meeting. If we are raised here why isn’t that happening to your you know. As an. Why are you not building. And how do we fix. This. Break it down. So.

[00:16:11] They are doing this show.

[00:16:15] All right. So I hope this interview with Matt was really helpful for you if you are looking for hands on help with your Facebook ads. You’re going to want to join me and my team for FBA live here in San Diego which is coming up in December which is December 7th eighth and ninth. Now FBI LIVE THIS IS MY LIVE implementation workshop. I do this twice a year and one in May and one in December and we’re going to be actually working on your Facebook ad campaigns together over the two days. And we’re going to be having conversations around strategy and areas for improvement for your campaigns. So much has changed the Facebook ads right over the last two months let alone this year. And my goal is to have you walking away with things set up the right way and improvements made.

[00:16:59] If you’re already running Facebook Ads I want you walking away with your campaigns working better and you’re getting lower costs and better results. So when you sign up for the workshop this is something I’m doing new for the December event. It’s going to include access to one of my training programs which you’ll need to go through as much as possible prior to the event. And the reason I’m doing it for this December workshop is I wanted to have the biggest impact for you. So this is not going to be for complete beginners. If you’re already one of my students you get a big time discount off the cost of the event or you’re going to get to come for free again so that we could have the biggest impact on working with you. Spots are limited for this. I’m listening to this 40 people over half those spots are already filled at the time I’m recording this. So if you want to reserve your spot and get all the details go over to Rick Mulready dot com forward slash FBA LIVE Rick Mulready dot com forward slash FBA live. I love doing these workshops. I started my first workshop one of my first years after I left the corporate world it was I had three people there in a very small conference room.

[00:18:08] You would call it a conference room in some co-working space in Boston. And it was amazing it was so much fun. And from that point forward I decided that I was going to be doing live events as a big part of my business. So like I had loved doing these workshops hanging out with you for a few days and really moving your Facebook ads and your business forward really looking forward to seeing you in San Diego here in December. Rick Mulready dot com forward slash FBA. Live now coming up in the next episode. Really excited to bring you an interview with a woman by the name of Salome Shellback Salumi lives in Australia and she’s quickly created an awesome Facebook ads business for herself. She is one of the most passionate people I know and also one of the nicest people I know in trying to help female online business owners grow their business and we dive into this whole concept of the ripple effect of making air quotes.

[00:19:00] As I say that and a whole lot more really looking forward to bringing you that interview in the next episode. So until then my friends as always keep testing your pay traffic to find out what works for you and your business and then knew more of what’s working. And I’ll see you in the next episode.