#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)

I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.

It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.

I get a TON of questions every week so big thanks to those of you who have been sending them in.

If you’d like to ask a question and be featured on an upcoming episode, simply email your question to support@rickmulready.com.  There’s going to be a lot more Q&A episodes coming your way.

The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics — everything from targeting strategies to optimizing funnels for conversions, and beyond.

If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.

Let’s get into it…

On Today’s Episode, You’ll Also Learn:

  • How to bypass the “panic button” that many online marketers are quick to press whenever Facebook updates its algorithm
  • The only type of content you should worry about posting to your Facebook Page
  • What options you have when it comes to customizing direct-response reporting
  • How much you should charge for Facebook Ads management when you first decide to include that service offering
  • What to do when you want to shift or add an optimization event mid-campaign
  • A simple strategy for improving your sales funnel (hint: it’s all about working backwards)
  • One way that local businesses can successfully target an international audience, plus a use case example for this strategy
  • And a lot more…

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Facebook Live!

Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.

Got A Question You Want Answered On the Podcast?

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Links & Resources Mentioned in this Episode

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Other Episodes You'll Like

#97: Google Tag Manager – The Key to Simplifying Tracking & Analytics?

#96: Lessons from Over $2M Spent on Facebook Lead Ads

#95: How a Local Roofing Company Increased Business by 40% with Facebook Ads

#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI

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