AOPT 002: How to Set Up Your Facebook Ads For Success

rick mulready

#2: How to Set Up Your Facebook Ads For Success

January 5, 2015

Today’s episode is a solo episode where you’ll learn all the latest changes in how you set up your Facebook ads in Power Editor.

Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor.  And depending on where you are in the world, you’ve very likely already received these updates.

When you’re setting up your ads you have 3 levels: Campaign, Ad Set and Ad.

Campaign = objective

Ad Set = your targeting group

Ad – well, your ad

It used to be that you set the targeting, placement, and the pricing and optimization at the Ad level which really didn’t make a ton of sense.

Now, here’s how it’s changed:

Campaign still = objective

At the Ad Set level now, in addition to setting your ad budget and schedule of your ads, this is where you now set your targeting, placement, and the pricing and optimization.  By placement I mean like Desktop News Feed.

Make sure you download the How to Set Up Your Facebook Ads For Success Cheat Sheet which shows you a visual representation of all this. In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible.  You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.

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Links & Resources Mentioned During Today’s Facebook Ads Setup Episode

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Thanks to Today’s Sponsor


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

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#1: Introduction to The Art of Paid Traffic Podcast

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