In strategy #2 of my system for generating massive leads with Facebook marketing you learned the importance of having a value-packed giveaway.
Hopefully you’ve determined by now what your giveaway will be. If you haven’t, you should do that now. Go ahead, I’ll wait. 🙂
The next step in the system is having a landing page that makes it incredibly easy for people to give you their email address.
This is the page that people go to after clicking on your offer URL/ad/post, etc.
And, when it comes to marketing on Facebook, understanding some psychology about why people are using Facebook in the first place can increase your likelihood of generating leads.
Here’s what I mean by that…
Internal vs External Landing Page
When choosing your landing page for your Facebook marketing, the first thing you need to decide is whether your landing page is going to be within or outside of Facebook.
There are pros and cons to each, and I definitely recommend testing both to see which converts better for you, but I have had great luck with using internal landing pages (custom apps).
Custom apps are the boxes just below your cover photo on your Timeline.
When you click on one it takes you to a landing page like this (one of my client’s):
The reason that using a custom app as your landing page works extremely well is because of people’s mindset when they are on Facebook.
They’re there to share and catch up on updates and photos with their friends and family, not necessarily to shop.
So, when you catch their attention with your ad or status update, they click, and end up on your landing page within Facebook, it creates trust between you and the user.
They’re more likely to take the action (give you their email address) you want them to take because of that trust factor. Generally, people don’t like to be taken to an external site when they’re within Facebook.
Now, if you’re wondering how to create a custom app for your Facebook page, don’t worry it’s super easy.
I use Shortstack to create my apps and I LOVE it.
It couldn’t be easier to use and there’s no programming needed at all. It’s drag and drop, and it integrates directly with programs like MailChimp and Constant Contact.
You get to create apps for free as long as you’re under 2,000 fans. If you have more than 2,000 fans or are managing Facebook pages that total more than 2,000 fans, you pay a small monthly fee.
Click the link below to watch a quick video I created that shows you exactly how easy it is to use:
Test, Test, Test
As I mentioned above, definitely test using internal Facebook custom apps versus an external landing page to see which results in more leads for you.
You won’t know which works best for your business until you try!
In the next email, Strategy #4, I’ll show you how to cheaply drive massive amounts of targeted people to your lead collection landing page.
The title of it is “Facebook ad secrets that drive leads while saving you money.” So, be on the lookout.
Want Some Help with Your Landing Page Strategy?
If you’d like me to review your giveaway offer, landing page strategy or Facebook page set-up to help you crank up your lead generation within the next 30 days, you’re in luck.
I’ve had a few consulting time slots open up and I am only accepting
TEN SEVEN people right now.
And, for a limited time I’m offering a special bonus to those who sign-up:
Free access to my Facebook ads guide “Explode the Growth of Your Business Through Facebook Ads: Your Ultimate Guide to Getting Started with Facebook Advertising.” This includes the accompanying video tutorials and bonuses. (sells for $47)
Each private consulting session is 55-minutes and costs only $125.
Here’s how to grab your session with me:
1) Make a $125 payment with PayPal here:
2) I’ll follow-up with you to schedule our session around when works best for you.
I look forward to working with you!
“I used the tactics that I learned through [Rick Mulready] to gain thousands of new Fans for my Facebook page. Thanks!”– Birgir Birgisson