How to Build Your Email List Using Facebook Apps - Rick Mulready

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How to Build Your Email List Using Facebook Apps

November 13, 2012

They say the money is in the list, right?

I wholeheartedly agree.

That’s why today I want to show you how you can use Facebook to increase leads for your business.

Let’s jump right into it.

Step 1: Create custom Facebook apps that contains an opt-in form.

Apps are the small boxes underneath your cover photo on your Timeline, like these:

You can customize the look of your apps buttons however you wish, but keep in mind you only have 111×74 pixels to work with.

A free and simple tool to use to create these buttons is

When someone clicks on an app, they’re taken to a landing page (within Facebook) that can contain an opt-in form.

In the opt-in form, and I’m sure you’ve heard this a million times, you want to make sure you give something of value away in exchange for a person’s email.

This could be an ebook, video, free consulting, PDF, etc.

An example of an opt-in form might look like this:

How to Create the App

I’m now using Shortstack to create my apps and I LOVE it.

It couldn’t be more easy to use and there’s no programming needed at all.  And, you get to create apps for free as long as you’re under 2,000 fans.

If you have more than 2,000 fans or are managing Facebook pages that total more than 2,000 fans, you pay a small monthly fee.

To check it out, you can click here: Shortstack (affiliate).

I also created a quick video that shows just how easy it is to use:

[leadplayer_vid id=”50A262A4CF646″]

Step 2: Drive traffic to your Facebook app.

Now that you’ve created an app with your opt-in where you’re giving away something of value, you have to get people to it.

The great thing about apps is they each have their own unique URL.

This means you can use that URL to send people directly to it from your emails or marketing materials.

To find the URL, you can either click on the app and then copy the link from your URL address bar or click on the “link to this tab” option as shown below.

Facebook Ads

#1. You can also drive people directly to your app with Facebook ads.

When you’re in the Ads Creator, choose your Page as the destination, choose See Advanced Options, choose Create a New Ad about your page, and then select the app where your opt-in page lives as the Landing View.

#2. When creating your ad, make sure your ad copy touts the benefits of what you are giving away and has a strong call-to-action.

For example:

I recommend creating several ads with different images and messages to test which ones work the best.

#3. Set up the targeting for your ads.

This ensures you are showing your ads to your exact target audience.

You can either target using Precise Interests, Broad Category, or the Connections.

I recommend trying out the Connections and Friends of Connections first.

Create Trust with Your Audience

When you send Facebook users to an app within Facebook, it creates trust between you and the user.

This is because when someone is on Facebook, they generally don’t like to be taken to an external site if they click on an ad.

So here’s the formula for getting leads on Facebook:

Send people to your internal FB app + awesome free value in exchange for their email = increased leads & trust!

It’s a win win for you and your audience.

If you found this article useful, please share it.  Thanks!


Want Some Individualized Help?

Are you ready to make your business successful through smart, strategic Facebook marketing but don’t know where to start?

Afraid you’ll waste a bunch of money because you don’t know what you’re doing on Facebook?

I want to help.

I’m now offering a 1-on-1 concentrated 55-minute strategy call that I refer to as the “Crank It Up” consulting session.

On the call we’ll discuss any questions you have about a Facebook marketing strategy (including Facebook ads if you want) for your business.

Or, I’ll review what you’re already doing and give actionable feedback that you can take and immediately implement.

If you’re ready to crank up your business growth on Facebook, you can get started by clicking here.

Curious about what other people say about working with me?

“I used the tactics that I learned through [Rick Mulready] to gain thousands of new Fans for my Facebook page. Thanks!”– Birgir Birgisson


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