I’ve got a bit of a rant for you today.
As I write this, I’m on a flight on my way back to San Diego.
This glorious time with few distractions has allowed me to get through a bunch of emails and answer people’s questions that have built up over the past couple of weeks.
One frustration I keep hearing from people is that Facebook ads don’t work. They’re shaking their virtual fist in the air saying that they’ve tried ads before, gotten zero results and lost money in the process.
They then give up, swear off Facebook ads and tell anyone who will listen that Facebook ads are a waste and don’t work.
But when I dig a little deeper, I learn that what they really mean when they say they’ve “tried Facebook ads” is they’ve boosted some posts.
Ahh, the ol’ Facebook boost post button. You know, that not-so-easy-to-ignore button that’s at the bottom of where you post your updates on Facebook?
Ever since Facebook reduced the reach of how many people see our posts, the boost button has become the go-to option for far too many people wanting to get their content seen by their target customers.
I say far too many because it’s not the most effective or cost efficient way to market to your ideal audience on Facebook.
Is using the Facebook boost post button a form of advertising?
Sure it is, but its limitations far outnumber the benefits to your wallet in my book.
In this short video, I’l share with you why I think boosting your posts is a waste of your time (and money) and what you should absolutely be doing instead if you’re serious about growing your business: