How to Use Facebook’s Dynamic Creative Ads - Rick Mulready

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How to Use Facebook’s Dynamic Creative Ads

July 11, 2018

On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.

We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager.

I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at, telling me what you’d like to hear more of – including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Facebook has created and introduced Dynamic Creative to advertisers in the first place
  • What objectives to use when testing with it
  • What our team’s experiences with Dynamic Creative have been like so far, and the limitations we’ve noticed
  • When to use it and who I feel it could be right (and not right) for
  • What you can do with the results that you’re seeing from Dynamic Creative and certain improvements that Facebook will be rolling out soon to address the limitations

Links & Resources Mentioned in this Episode:

Facebook: Dynamic Creative

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