#130: Facebook Messenger Ads (Case Study + How To) - Rick Mulready
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Understanding Your Target Audience Is Everything When It Comes to Ads

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#130: Facebook Messenger Ads (Case Study + How To)

March 29, 2017

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.

A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.

We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka

Needless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.

They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.

On Today’s Show You’ll Learn:  

  • Our strategy behind how we used Messenger ads including who we targeted and why
  • Where Messenger ads fit in your funnel and how to strategically use them to move people closer to a sale
  • How we leveraged the questions we were getting as a result of the ads to make “on-the-fly” changes to our email sequences
  • The two types of Messenger ads, and who you can (and can’t) target with them  
  • What the #1 thing (IMO) you need to consider when running Messenger ads
  • What ManyChat is and how it can be strategically used as a next-level messaging platform to communicate with potential customers  
  • And much more…

Messenger Ad Screenshots From The FB ADmanager Launch

Example FB Messenger Ad

 

Screenshots of Actual Conversations

Screenshots of how to setup FB Messenger Ads

Links & Resources Mentioned in this Episode

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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