Is Facebook Messenger For You? (Your 2019 Messenger Marketing Game Plan) - Rick Mulready

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Is Facebook Messenger For You? (Your 2019 Messenger Marketing Game Plan)

November 21, 2018

On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.

You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!

In this episode, you’re going to hear why I think 2019 is going to be such a huge year for Facebook Messenger marketing though, and the stats I share are going to blow you away!

I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies and funnels our team have used with great success, and a whole lot more.

There’s a huge opportunity with Messenger marketing, and it’s an exciting time to get in on it if you’re not already using this strategy. You’re not going to want to miss the next episode in this mini-series with the founder of Opesta, Ethan Sigmon. Ethan is a past student of mine and guest of the podcast, and Opesta is a tool that we love and couldn’t do without in our business. To learn more about how Opesta can help you, visit  

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at, telling me what you’d like to hear more of – including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Messenger marketing compares to email marketing and why it should be part of your overall marketing strategy
  • The three-pronged approach to Messenger marketing and how we use it in our business
  • The main placements and types of Facebook Messenger ads and what you should be doing with them
  • Where I recommend starting with Messenger ads and re-targeting strategies you can use to help complete sales with potential customers
  • How to grow your Messenger list organically, while building your email list in the process
  • What I see most online marketers doing wrong with Facebook Messenger marketing
  • Ways to make Messenger Bots less “spammy”
  • Why the strategies I talk about today are not the solution for a broken marketing funnel
  • The reason I recommend starting small and learning and testing one strategy before moving on to the others
  • What type of messages you’ll need to get approval for starting Jan. 1, 2019, and how to do this

Links & Resources Mentioned in this Episode: *direct message for info on Accelerator Group Program

Episode #167: The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon

Episode #83: How to Create High Converting Instagram Ads

Quick Tip: Important Facebook Messenger Marketing Deadline

Book: Permission Marketing by Seth Godin

Screenshots of the steps to get approval from Facebook for subscription messaging permissions

Step 1:

Step 2:

Step 3:

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

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