The Art of Online Business Podcast

#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  This is part 1 of a 2 part mini-series with Joel, all talking about Google AdWords best practices and strategies.

I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He’s worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he’s got a ton of experience and expertise to share.

Today we’re talking about how when you’re setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea.  Not cool…

Today you’re going to learn:

  • Pro tips for when you’re just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.
  • Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he’s worked with.

Live 1-Day In-Person Facebook Ads Intensive

As I mentioned on today’s show, my next 1-day Live In-Person Facebook ads Intensive here in San Diego is coming up again on March 28th.

The Intensive is your opportunity to work with me in a very small group (limited to 5 people each month) for intimate coaching and training that will give you huge breakthroughs in your Facebook ads.

Regardless of where you’re at with your ads, you’ll leave the training having everything in place and running the RIGHT way, start to finish.

These Intensives are invite-only and first come, first served.

So, if you want my help in getting your Facebook ads rockin’ NOW, email us at [email protected] to let me know you’re interested in coming to the Intensive and we’ll coordinate a quick 15-minute Skype call to see if you qualify.

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Joel’s 777 Project –

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Download Today’s Google AdWords Cheat Sheet

Click Here to Download the Google AdWords Setup Cheat Sheet from Joel Runyon

 Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#11: How to Measure Your ROI from Paid Traffic with Tommie Powers

#12: Measuring Your Sales Funnel Analytics with Rui Dong

#13: Profitable Copywriting Tips & Tricks with Ray Edwards

#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A