Today, I want to talk about an example of answering the question, “What if it were easy?”
“What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.
I ask them, “What if it were easy? What would it look like if it were easy?”
We try to over-complicate things all the time. For years I tried to over-complicate things.
And let’s just be honest, I still do that sometimes today, too.
When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.
In this episode, you’ll learn:
How to repurpose your most popular content for more revenue
Getting quick and easy wins with minimal effort
Using your repurposed content funnel to grow your membership
Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?
If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…
Then my Accelerator coaching program may be for you.
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[00:00:00] Rick: What’s up my friends. Welcome back to the podcast. Thank you, as always, for tuning in today. Super appreciate you. Hope all is going well, whatever you’re up to right now.
I’m recording this the day before we are taking my daughter—my daughter, Maya will be three in December—to, I don’t know why I’m whispering this.
[00:01:07] I don’t want her to hear; it’s a surprise. We’re taking her to Disneyland tomorrow for the first time, and her head is going to explode.
Me, I am not a Disney person. My wife is a Disney fanatic, but I’m excited as a father to experience it through the lens of her eyes. It’s going to be amazing.
[00:01:32] But anyway, we’re not talking about that here today. I just want to give you a quick little update of what’s going on here on my end.
Today, I want to talk about an example of answering the question, “What if it were easy?”
“What if this were easy?” is something I ask our Accelerator coaching members or…
[00:01:54] our coaches ask them all the time. So that they have a question about how to do something. I say, “Well, what if it were easy? What would it look like if it were easy?” Because we try to over-complicate things all the time.
For years I tried to over-complicate things. And let’s just be honest…
[00:02:14] I try to do that sometimes today, too.
When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something. So, one of our Accelerator members asked this question. He wanted to generate some additional money, some additional revenue.
[00:02:39] And he asked himself this question. So, I got his permission to share what he posted in the group, about what he did.
I’m just going to read a little bit to you, and start to add some context as we go along here. Part of what he’s working on this year, in Accelerator with myself and the team, is to simplify the business.
[00:03:06] Now this person has a membership and so all roads lead to the membership. And that’s something that we worked on very early on is like, okay. All these amazing, you know, mini courses, if you will, but all roads now lead to the membership. And as you may or may not know, right. It takes a while. And the membership needs to, for this person needs to, get to a certain enrollment number to allow him to, you know, let go of periodic launches per se, because, I got a lot of feedback about the episode I did a few weeks ago.
[00:03:49] Or last month about why launching is doing you and your potential customers more harm than good. Well, this person didn’t enjoy, when he came into Accelerator did not enjoy launching at all. And so until he was, he’s able to get the membership up to a level and enrollment level. That he was comfortable with.
[00:04:12] He wanted to look at ways to make up some of that revenue, something like that, bursts of revenue, if you will, that came with launching. And so he asked the question, what would it look like if it were easy to be able to, do that? Right. So he’s essentially trying to quote unquote, fill. Revenue holes in the business from the membership every month or two.
[00:04:40] Right. And so, again, asking that question, What would it look like if it were easy to be able to fill, you know, a quote unquote revenue hole every month or every couple of months. So what he did was he dug into the analytics of. And, business analytics, right. You know, things that have sold well, historically, and he found a couple of offers that had consistently performed well the past couple of years.
[00:05:10] Right. He already had things in place in his business, meaning email campaigns and sales pages and upsells, et cetera, everything was already built out, but just wasn’t being used. So he ha he had all these amazing assets already in place. Nothing that needed to be, you know, no wheel need to be reinvented if you will.
[00:05:32] And so looking at those analytics, he found a couple of offers that are performed well in the past, decided on which one to. Test out, made a few tweaks to that funnel overall, like some timers and change a few dates in the emails and publish the campaign. Meaning he sent this email, the, it began the email series out to his existing email list.
[00:05:59] Right. So this effort was maybe a couple of hours that he, that he put into it. Because again, he didn’t have to like create a new sales page or write emails or what have you. And then just a couple of days by doing this, and this was a lower priced offer. Sub a hundred dollars brought in $6,500. And just a couple of days with something that was already completely built out, he had the, he had the.
[00:06:30] He had the mini course already done, right? Again, emails written sales page was Donnie had upsells in place, et cetera. And that $6,500 was ironically or not ironically exactly that range of revenue that he wanted to create to fill in those revenue gaps. If you will, from not launching all the time for the members.
[00:06:58] Right. And then once somebody goes through that, like they, they purchase the course, they go through the email sequence and then a few weeks later, then they go through an email funnel sequence to offer a, a special offer, a discounted offer to join the membership. Again, all roads lead to the membership for this person, to try to convert them into.
[00:07:27] Members again, everything’s already set up and on evergreen. So he didn’t really need to key. Didn’t need to create anything new at all. And so what he realized is like, oh, this is a really simple way. Leveraging the assets that he’s already created. Meaning email list, the offer itself, order form sales, page emails, et cetera.
[00:07:54] He can do this a couple to a few more times until the membership starts to get up to a more consistent level. Now, for this, for this membership, it already has a lot of people in it. We’re talking over a thousand people. So it has a lot. Now he’s looking to continue to increase that number on an evergreen basis without having to go through the launching process every couple of months.
[00:08:20] Does not enjoy, you know, I honestly don’t know too many people who actually do enjoy that. And so he now has a system that he can turn to every month or every couple of months when he wants to make up some revenue in a very simple manner. Again, his whole goal on the business is to go to a one product.
[00:08:44] If you will, business model, all roads lead to the. Right. So these mini courses, if you will, are all included in the membership, but some people want to buy just the single course and they don’t want to join a membership. That’s fine. Well, at least there’s revenue being generated there. And he went on to, he finished his post by saying sometimes the easy stuff is the best stuff.
[00:09:11] And so. I love this example. And this is honestly an example that I see a lot of in Accelerator, because we’re already always encouraging people. What is in front of you? It’s a joke that I have to use. What’s the low hanging fruit in every conversation because I have a love, hate relationship with that phrase.
[00:09:30] It’s the worst phrase in the world is so overused, but it’s so awesome. Right? You know exactly what it means. When you say, what is the low hanging fruit, what are those things in your business right now that you can leverage that you can get big wins. And you often find the answer to that by asking yourself, what would this look like?
[00:09:53] If it were easy, whether you are doing an evergreen promotion, whether you’re creating an offer, whether you’re starting a coaching program, whether you’re launching whatever it might be, start asking yourself, what would this look like? If it were easy, what would it be? You know, how would it look if this were just super simple?
[00:10:14] Because again, we often try to over-complicate things, when in fact some of the best things, some of the easiest stuff is right in front of you, and you get big results from it.
So, yeah, sometimes the easy stuff is the best stuff, and provides amazing results for you. “What would it look like if it were easy?”
If you would like me to ask you that question, and help you figure that out, as well as our coaches and other members in Accelerator, then I want to invite you to apply. It’s application only for Accelerator.
[00:10:49] Accelerator is for online coaches or online course creators who are already doing—so, you’re a bit more advanced in your business—you’re already averaging minimum seven to eight K per month in revenue from your online business, and you’re looking to scale. You’re looking to take things to the next level.
[00:11:09] We focus on three key pillars within the business: your mindset, systems and processes, and sales and marketing. We focus on those three key pillars through the lens of more profit, more impact, with less hustle. With less hustle, my friend. The hustle culture is so toxic.
We help you build your version of a successful business through less hustle.
[00:11:42] Because it is not necessary.
So, if you’re looking to scale, but you’re overwhelmed. If you’re likely doing all the things in your business right now. You’re looking to grow your team. You’re looking to solidify your systems and processes, your sales and marketing, et cetera. Then I absolutely want to invite you to apply for Accelerator.
[00:12:02] This is one-on-one coaching, group coaching, a mastermind experience, all wrapped up into one awesome program.
Just go to RickMulready.com/Accelerator to learn more and apply.
Alright, my friends, thank you, as always, for tuning in today. I hope this mini case study was helpful for you.
Always be asking yourself, “What would this look like if it were easy?”
[00:12:28] I’ll see you right back here for the next episode of The Art of Online Business Podcast.