How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise - Rick Mulready
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How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise

January 25, 2023

If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. 

Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming. 

If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches. 

TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for.  A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses with integrity and ease so they can bring in their favorite clients without suffering from burnout or hating the process.  

TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want and the voice behind the podcasts, Breaking Protocol, and Coaching & Conversations. When she is not handling business, you can find her singing karaoke or enjoying the white sands and beautiful blue waters of Mexico which she currently calls home.

 

In this episode, you’ll learn:

  • Why you should look at launches like a party
  • Creating a launch that matches your energy
  • Why there’s more than one way to launch
  • The importance of experimenting and evaluating 
  • The internal work you need to do with a launch
  • Why we subconsciously sabotage ourselves
  • What’s working right now in terms of launching

 

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*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

 

TaVona Denise’s  Links: 

 

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Other Episodes You’ll Enjoy:

Ask Rick: What’s My Role As CEO?

How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones

From $0 to $100K in 93 days | w/ Neill Williams

 

 

 

Transcript:

I’d like to fast forward to success. So we fast forward to the end of the launch and we hit our goal, whatever it is, and then we just stop and ask ourselves, how do I think I will feel when I have that six figure launch or I hit whatever the goal is? Whatever that feeling is that you think, Is it successful? I’ll feel worthy. I’ll feel smart. I’ll feel enough. What is that feeling that we’re chasing? Because the reason we do all of the things we do is a feeling I will feel free. Like most of us started the business because I wanted to have freedom. I wanted to feel free. I wanted to feel in control of my destiny. So what is the feeling that we’re chasing and how can we access it now so that we don’t need the launch to give it to us? 

And. All right, welcome, my friends, to today’s episode of The Art of Online Business podcast, Rick Moretti here. And if you’ve been listening to the show for any period of time, you probably know my stance on live launching. I am not a fan of only live launching in your business once or twice a year, and that’s all you do. You’re putting all your eggs in those baskets and hoping that everything goes really well. I much more subscribe and this is how you know, how I coach our accelerator members. If they’re wanting to launch, it’s like, Hey, go ahead and do your few launches a year. But you know, also be offering whatever your program is that you’re selling on an evergreen basis. So it’s a combination of of the two I like launched you know just solely live launched four years and you know, I’ve also done Evergreen and all that. But you know I used to experience launches as being super stressful. So many moving parts, a big energy spike during the launch. And then after the launch, it was a huge comedown. And as somebody who has struggled with depression and anxiety over the years that come down after the launch, you used to kind of bury me for a little while. And so I think and this is a topic I hear all the time, I’m always talking to people about who are going through launches and they’re stressed out. And, you know, that quote unquote launch roller coaster that people talk about during the card open period. 

Well, this is exactly why I wanted to do an episode about this topic. And I wanted to bring on an expert in this specific topic. And her name is Teavana. Denise Tomada is just an amazing person. She’s a former physical therapist. She’s a master certified life coach and trauma informed business mentor who specializes in helping coaches not be miserable during their launches. And she has a program called Launch Therapy, which is 90 days to shift your launch from one that is overwhelming, complicated and stressful into one that’s fun, simple, and brings in clients that you cannot wait to work with on a repeatable basis. And we’re breaking all that down here today. Teavana shares exactly how you can remove that stress and overwhelm when it comes to launching and how she views launches and how she helps clients overcome the this stigma that often comes with doing a quote unquote big live launch. And towards the end of the episode here, by the way, I asked Teavana what she’s seeing in terms of what’s working right now with her clients when it comes to launching. This is a great episode. Teavana is amazing. So without further ado, let’s go hang out with Teavana. Denise So you’re telling me that we can launch? Without all the stress and exhaustion and burnout that is that that’s possible. You’re telling me it’s possible. You’re telling us right now? It’s possible. 

Yes. I’m telling you, all of you that are listening, that it’s possible. It really is.

I stopped. You know, I’ve January of 20, 23 is nine years that I’ve been in the online business. And so I’ve launched so many times over the years. And I decided in at the beginning of. 20. Well, actually, I forget when it was, and sometime in 2021, I’ll decide. You know, I have no desire to launch anymore. And for a whole bunch of reasons, right? Like, I think I mean, I never truly I enjoyed the I enjoyed the energy of it, but then at the end of it, kind of like I’m sure we’re going to dive into here today is like I was spent and I was just like, you know, let’s go sit in a dark room for a while. I’m very introvert. It’s like, let’s go sit in a dark room for a while and recharge for four days. But yeah, you know, then there’s this whole other thing about how I think about launching and availability and all the other stuff, but I can’t tell you how many times that I talk to people and they’re like, I’m so done with launching. And the reason for it is these reasons that we’re talking about here is like they’re burned out. They’re tired of the launch roller coaster that people call it, meaning like, all right, carts open. But then it’s like, wait, it’s not happening. And so then they just hit super go super low and then, you know, it’s like up and down. But I would love to hear how you think about. Launching and going from this overwhelm and complication and stress to something that is not that. 

Well, Rick, you said some very important things there. You’re an introvert. And so I think about it like you get to decide, you get to pick and choose your battles. Right? So I think launching is one not for the faint of heart. Yeah, but and it’s not for everybody. Just like entrepreneurship is not for everybody. But it also doesn’t have to mean that it’s this overwhelming, dreadful, arduous task that we don’t do ever. And the way that I think about it, I personally think about launching like a party. It is the event itself. The conversion event is a big party that I’m throwing a set of people who want to come. So like if you’re having a toga party or if you’re having a Halloween party, you want to be thoughtful about the theme. You want to be thoughtful about the time, you want to be thoughtful about who you’re going to invite, the food selection, the deejay, all of that, and literally all of those things that I’m saying there. We can parallel to some aspect of the launch, the venue. Are we doing Zoom or are we doing a Facebook group? The the the goodie bags? What are your handouts going to be like? The time of day depends on who’s coming. Like, is it a day wedding? Is it a night wedding? So I think for me, one of the biggest shifts when I really started to think about launching as a party is it became something that I looked forward to doing. 

When we think about let’s look at a big party that a lot of people have had or will have in their life, a wedding. It is something that we go in knowing we’re going to spend time, we’re going to spend money. There’s going to be a lot of moving pieces, a lot of things to coordinate. A lot of people typically, and we understand that we may be tired or exhausted at the end, but we still want to do it. Why? Because we want to share this memory. We want to share this moment with people. We just want to share time. And it’s like that’s when a person can get, first of all, that we actually want to do the launch. If we do, like we always have that option and why we’re doing it and that it’s for both of us. I think sometimes we get in this space of I’m doing this to get clients and then it becomes this needy grasping thing and then that puts us in this energy of it has to work or else. 

Yeah. And I mean, so many people that I talk to or even work with, I think it falls under that where they put so much pressure on this launch needs to perform because of X, Y, Z. And that just adds that just amplifies every all of the stress that they’re that they’re feeling. So when you say. All right. It needs to be about both of us. Like, let’s unpack that a little bit. And I know that, like, what comes up for me is sort of the obvious. Like, okay, we have to we have to make sure that we’re. We’re thinking first about helping our people. But is there more to it from like this party analogy that you’re talking about, which I love? 

Well, I’ve been obsessed with Indian weddings lately. I don’t know why, but if you think of the Indian culture that they have, it’s a multiday event. 

Mm hmm. 

Versus most of us in the Western culture. It’s one day, a few hours. And when I think about it has to be for both of us. I think about it like that. So the the Western culture wedding one day versus the Indian wedding multiple days, that’s like your webinar versus your challenge, multiple day challenge, for example. And I typically wouldn’t recommend that a person such as yourself who considers themselves to be an introvert do a multi day challenge. Why? Because just like you said, at the end of all of the interacting with people, we just need to go sit in a corner for four days and recover. Right. And so that is one of the things that we need to be thoughtful about when we are planning our launches. Like, does it serve me? Does it does it fit with my energy type? Just on a base level, introvert, extrovert, We can go all the way down the rabbit holes of personality, test, human design, whatever, but introvert, extrovert. Do I have the capacity or desire or staying power to engage with people for a long time? So from the event itself. If we choose. And I see this happen all the time to the introverts they get with somebody who says, you should do a five day challenge, because that’s what I did and that’s what works. And this is what made me all the zillions of dollars. And so that poor introvert gets with that extrovert coach usually, and they try if they can get themselves to do it, then they’re toast afterwards. And they’re like, That was the worst experience ever. I’m never doing that again. And then the challenge with it becomes that the launch becomes the enemy.

Yeah. So I mean, is that sort of like the a checkbox that we need to make sure that we’ve checked is like, okay. Identifying how we identify ourselves as introvert extrovert. Do we? Do we like being able to hold attention for long periods of time or or whatnot? Is that sort of like the first step in this? That’s what we need to make sure that we’re clear on. 

Well, if we back up, the first step is making sure that whatever we’re going to do aligns with the offer. And then when we think about the event itself and planning the event, it becomes okay. First, introvert, extrovert. Do I have the energy? Because there are multiple strategies that work. Do I have the energy? Do I have the assets? Do I have the support to to implement this strategy? Yeah. And I like to go with energy first because so many people are talking about burnout after launches. So like, let’s talk about energy. 

Yeah, I’m so glad you mentioned that. Like, it all works. That’s what I’m trying to, like, yell from the rooftops here in the show. It all works. It’s what? What aligns with you? Like what? Because it’s so many people have been taught, like this One way to do something, a one way to launch or what have you. And, you know, it’s like, wait, this doesn’t this is not aligned with what I want to do or what lights me up. And people are afraid to try something else because it’s, quote, you know, not within what they’ve been. Taught for so many years. 

Exactly. And I think it comes with a little bit of trial and error, especially as I know on this podcast, we talk about advanced business owners, but that doesn’t mean that we didn’t take some of the employee mentality into our business. And so when we’re used to working for somebody else, we they tell us what to do most of the time. And so it becomes an unlearning process in business that I get to do what I want to do and I get to. With that responsibility also comes the benefit of experimentation. I get to experiment, and I think that’s another part of what messes a lot of people up in the launch. First of all, making sure that you choose a strategy that’s aligned with you. But the second biggest mistake that I see people making is they’re not willing to evaluate what happened afterwards. There’s not maybe clear expectations or benchmarks during the process, and then there’s no evaluation afterwards. So then what I find people do is they just toss the whole thing and say, Oh, well, that didn’t work. And I’m like, Hold on, partner. Maybe there’s a part or a couple of parts of it that didn’t work that we can look at. And if you just tweak this and or this over here. It’ll start flowing. 

Yeah. With what you’re referring to right there. Are you referring to, like, the hard data and numbers? Or maybe it’s. And the other from an energetic standpoint, how we’re feeling like alignment, stress levels, etc.. 

Oh, that’s why I love you. It’s all it’s all of the above, right? Because we’re it’s it’s the strategy and energy that we bring to it. So you can have somebody give you a perfectly aligned strategy. Yeah. They can tell you all of the they can give you the checklists, give you all the templates, the slide that they can give you all of that. And if you go into it with the energy of this is not going to work anything negative, it’s just not going to work. To me, it’s like the person that the pickup artist that tells the nerdy guy what to say, like, this is the line I use to get all the ladies. Yeah, but the guy walks up to the lady and she’s like, he’s like, she’s going to reject me. She’s not going to like me. I don’t have the great clothes on. Of course, his energy is going to be like, you know. Gross No. Yeah. Even though he had the perfect line, the line works perfectly. And so it is a both. And we need to be with the align strategy. We have the energy and the mentality behind it that it’s going to work. And we want to be aware of what our mile markers are. In the most simplest terms. 

When I think about a launch event I am looking at, I call them the five failure points of a launch. Did people see the event? Did they sign up? Did they show up? Did they stay until you made your offer? And did they take you up on the offer? Like in the simplest terms, that’s what we’re looking at. And when people say it didn’t work, I go back and say, wait a minute, what part or parts of it didn’t work? And we look at those five areas because it might be that you got people to see or sign up to the event, but they didn’t show up. If they didn’t show up and consume the content, then they’re not going to sign up. Or you were able to get all the way to the point where you made the offer and then they didn’t take you up on the offer. So there are definitely things that we can look at individually from a data standpoint that most people don’t know to look at, aren’t willing to look at, because what they make the results mean about themselves. But it really is a hinderance, because what I know is we don’t get to the iPhone 14 without the first iPhone. 

Mhm. Yeah. That’s true. But most people have a hard time like being okay with that. You know, it’s because you said something really, really important in there. You said so much so often, and I did this for years. We make it mean something about our self. If. Said launch or whatever promotion or whatever it is doesn’t go the way that we want it to. How do we not do that? 

It’s in the planning phase, really. So we talked about what are some of the things that you do in the beginning is like, okay, what’s my personality, preference, strengths, assets, all of those things. But also I’d like to fast forward to success. So we fast forward to the end of the launch and we hit our goal, whatever it is, and then we just stop and ask ourselves, how do I think I will feel when I have that six figure launch or I hit whatever the goal is? Whatever that feeling is that you think, Is it successful? I’ll feel worthy, I’ll feel smart, I’ll feel 

enough. What is that feeling that we’re chasing? Because the reason we do all of the things we do is a feeling I will feel free. Like most of us started a business because I wanted to have freedom. I wanted to feel free. I wanted to feel in control of my destiny. So what is the feeling that we’re chasing and how can we access it now so that we don’t need the launch to give it to us?

Hmm. 

Can you repeat that last part? It’s really, really important. And for so many of us, it is. It’s hard to wrap our head around that. Like. Like What do you mean? We can feel it now so that we don’t need. You know what I mean? Like, this is the stuff that I study and I’ve been studying for so many years now. Like, it just fascinates me. But I’m so glad you’re bringing it up right now. 

Easy to say. Hard to do. Yeah, right. Most people want to just work. Like, just tell me the checklist. Tell me the steps. I’ll do that because this is the internal work and this is the stuff that’ll mess you up. So when you get to the end of the launch, whatever your goal is, what do you think you will feel? I think I will feel successful. I think I will feel helpful, right, if I got certain number of people. So the problem is we wait until the cart close or the results to feel successful or helpful. And therefore, if we don’t feel that, then we turn on ourselves. And that’s also why during the middle of the cart open, when things dip, people freak the heck out. Yeah, because. Right. So what we want to do is, okay, I think I will feel successful. Och, In what ways do I already feel successful? Why am I successful now? Oh, I’ve been able to help hundreds of people. Oh, I was able to successfully transition from a job to a business. Oh I would like if you really get your brain to go pick up momentum in that direction, you can think of a lot of reasons why you’re already successful. And that is a powerful that is a powerful person that’s in in that position. 

I want to like. For those of you listening, I’m like, holding up my hand, like my fingers, like an inch apart right now on camera. I want to I want to focus on that part where. All right, the whatever people are doing, you know, while Card is open. Right. So the period between webinar, video, whatever it is that people are using to to launch their offer or whatever it might be during that that roller coaster time. What do we do with that? What do we do with that where people experience like, you know, it’s everyone says, Oh, I had a great first day and then then like, things just died off. And then they continued that that that valley of despair and then things tick back up oftentimes in the last 24, 36 hours. But so many people like we all and I remember this, too, like we just get caught up in that middle period and then it’s like, oh, this is such a failure. 

Well, you just you kind of answered the question for me because the thought that I had was, what does this mean? Most of us are not aware of the conversations that we’re having in our heads all day. And so. In the beginning when a car opens and however many people sign up, it’s like, yay! And then it slows down like boo. And I’m like, okay, what does that mean? That you don’t have sign ups in this period of time? Like, what are you making that mean? What is the story that you’re telling yourself? Does that mean nobody else is going to sign up? I’m going out of business. I’m a terrible business owner. The last one was a fluke. Like, what are all. 

All. 

The above sentences, right? So then if any one of those sentences are running through your mind, you get to question or disprove it. Hmm. Like, we can’t just let those sentences run around like a two year old with a knife. You can’t do that. So you got to say, okay, well, what else could it mean? Like, that’s a that’s. Because some people talk about reframing, Right? You get one of those things. I mean, I’m doomed to fail. And then you’re like, No, I’m going to be successful. And that just doesn’t work for most of us. So I like to ask the secondary question, What else could that mean? Oh, that might mean that they haven’t heard everything they need to hear. That might mean all of the emails didn’t go out. When they do these updates and they get trapped in the system, that might mean any number of things. Yeah, because when I write the messages and slightly off and when I’m in a calmer state because I’m like not making it mean that I’m doomed to fail and I’m like, Oh, what else could it mean when we go through those things now? Okay, the messaging might be off now. I have something that I can do from a more empowered state that may work rather than, Oh, it’s not working because I’m a terrible business owner and change my messaging from that place. 

Yeah. I love it. So. How are we maybe outside of and you kind of mention it a little bit, too, but I would assume that it’s relevant, completely relevant to the rest of our business as well. That voice, that conversation that’s going on in our mind about, like you said, you mentioned about like the pickup artist or what have you, or if we go into a launch being like, oh, like I you know, I hate launches or all this other, you know, how is that showing up in the rest of our business? Like from, like maybe like a self sabotage? Perspective. 

Well, I’ll tell you what happened to me. When I had a launch. I had a six figure launch, 102,000. And I remember after that saying, this is awful. Yeah. If this is what having the successful business looks like, I don’t want to touch that with a ten foot pole, Right? I don’t want any parts of that. And then I proceeded to after delivery, I think I had a significant decrease in my revenue after that in terms of the self-sabotage, because the story was, if this is what success looks like, I don’t want to do that. 

Mm hmm.

I still wanted to be in business. Let’s be clear. But I didn’t want to do that. All of the when I say that all of the work that I had to do, not understanding that I had all these stories running around in my mind and putting so much pressure on the launch itself to feel worthy, to feel successful. And so when I got there and I still felt like myself, I was like, that didn’t that wasn’t worth it. Like it wasn’t worth the work. Yeah. And I liken it to that space. I think maybe you’ll you’ll appreciate this when you have a major birthday, a major milestone, 

your birthday, you’re like, oh, you’re turning 30. Oh, you’re turning 40. So it’s like 29 and 39 people like, oh, it’s going to be great. And then you actually turn 30 or 40 and people like, how does it feel? The same as it did. 

Yesterday, Right, Right. Yeah, Yeah. 

And so that I think, is the best illustration of where we expect that if we make all of this money in our business, we hit whatever landmark that we’re trying to that we will feel different. And that’s why I’m so adamant about we have to get we have to become aware of how we think this thing is going to make us feel, because I don’t want anybody to feel like I did after that. 

Were you feeling that consciously or subconsciously? 

It was very conscious. Okay. Once it happened, once once the cart was closed, the numbers were in. It was very conscious. It was like, oh, wow. 

I asked that question because when, you know, like so many people’s goal, which as I’ve talked about ad nauseum here in the podcast, Million Dollar Business, you know, like it’s BS. But I bought into that too early on. I was like, in order for me to be successful, quote unquote, that’s what I have to do. And ran right, Right. And ran the first four years of the business, we were able to do it, which is great. I don’t I’m not taking away from that, but at the expense of like a lot of emotional issues, mental issues for me, physical relationship, all this other stuff. And then the revenue for me the next couple of years after that dipped and I was I was beating myself up because like, wait a minute, why am I dipping? You know, we’re supposed to be going up, up, up, up, right? This is what everybody does. And it wasn’t until someone pointed out to me is like, you know what? And it kind of clicked for me all at the same time that I was subconsciously sabotaging my growth because the subconscious is saying, well, wait a minute, in order for you to hit that number, you needed to experience you, experience this, this, this, and this. So we don’t want to go through that again. This is like my brain talking. I don’t want to go through that again. And it wasn’t until I realized that and worked on that part that things started to pick back up, which I I’ve always found fascinating, which is why I asked that question. Was that like a conscious or subconscious feeling after your launch? 

Yeah, I think it was conscious just because I do so much mindset work. And thankfully I was in master coach training at the time and so we were really in our brains at that time. And so when it hit, I was like everybody helped me. I stopped hiring business coaches. I went in life coach, health coach, trauma coach, like all of the all of those kinds of coaches, because I was like, I don’t need to do more. I know how to do. Yeah, I need to feel more. And it it was such a blessing. 

Now you bring up the trauma part, you are a trauma informed coach. How does that play into how does that come into play here when it comes to launching? 

Well, exactly what? What You were just talking about you. We unconsciously sabotage because with the body, the nervous system is trying to keep us alive. It’s trying to keep us safe. And so somewhere that got pattern into your nervous system that seven figures or business that’s run that way is dangerous. And so if the whole job of the nervous system is to keep us safe, it’s going to keep you away from that. And so what I found was people were coming to me after launches that did not go well or that were super successful, and they couldn’t get themselves to launch again or they couldn’t hit the numbers again. And what I started doing after I got trauma certified was looking at what are their stress responses? And by the main stress response is in the trauma world of fight, flight, freeze and fallen. And so when we think about like a practical example of the fighting is and maybe you’ve experienced this with your clients too, they come to you for help and then they start resisting everything that you all talk about or they start arguing with you. And it’s really just an indicator of their stress here. 

And this is how I’m responding to the stress. The flight is when they start changing your mind 50 million times or they just ghost the freeze is they can’t make a decision to save their lives or they might have the copyright or create all of the content. Can’t push publish or they keep pushing the date back to the launch. Yeah. And then font is an interesting one, which is just my mom says you go along to get along and it’s sometimes we see that as business coaches where it may not be an aligned strategy, but we want to stay a part of the community, we want to have the approval. And so we’ll just say yes and we’ll do the things and it just doesn’t work out well for us. And so that’s a way of protecting, that’s a way of dealing with stress. And so those were some of the things that I saw as I was dealing with people and went to get tools to help because I’m like, okay, business comes with stress. How do we manage that? How do we deal with it?

Why did she make the decision to focus your expertise on launching specifically? 

That’s an interesting question. I used to have an alternative fitness event company in the Atlanta area where I used to take women to boutique gyms and studios to learn how to work out besides running and lifting weights. And so I was used to producing these events all the time. I just didn’t know that those were like basically baby launches. And so I remember when I had my coach in business and I kept telling my friend, I’m not a marketer, I’m not a marketer, I’m not a marketer. And he said, Would you stop saying that you you 

considered yourself to be an event promoter or event producer, But that’s marketing. Yeah. And so as I saw people having trouble filling their coaching practices, I was like, Well, all you have to do is throw an event, tell the people what they’ll get, and you’ll be able to fill your practice. And once I made those two connections, it was like, Oh, and we call that launching in this space. And so that’s how I shifted. And after I shifted from that, it was more like, okay, I’m a physical therapist by training. I did that for 19 years, okay? And I noticed that there were a lot of people who tried this launching thing and they were having mixed results, horrible results, launch burnout and all of the things. And I was like, I know how to rehab things. Why don’t I just create something called launch therapy and you bring me your launch and I can help you figure out why it doesn’t feel good and why it’s not moving well, which is all I did every day for 19 years as a physical therapist, but on a business. 

I love it. So with that, with launch therapy and people bringing you the launches, like what do you see working right now for people in terms of launching? 

Yeah. In terms of launching, I am now seeing more people doing. Paid launches, paid events as opposed to free events. I am seeing super specific like I mean, that was always the thing. Be specific and make sure that it’s related to what you want to sell them into. Yeah, I’m seeing low pressure. It’s like no pressure. I’m here whenever. What else are we seeing? We are seeing a number of people doing evergreen and automated, but I think that’s more in response to I hate all of the pressure around launching as opposed to that’s really what works because we know the conversions on that are still lower. And I’m just seeing some nontraditional like people just coming up with and doing whatever they want to. And it’s not a bad thing. Like I’m all for experimenting if it feels good to you, if you get this, Oh, that would be fun. Like I say, do it. I say, try it. But if you do it, just make sure you have some expectations of I’m going to do blank and I expect blank result. And these are the parameters so that in the end you’re like, okay, I did blank, I expected blank result. This is the result I actually got. And these these are the variables that I if I choose to do it again, these are the variables I’m going to change next time rather than internalizing it. 

Yeah. What is something that like just outside the box that somebody like an example of one of those types of launches that people are like, Oh, I’m just going to try this. I’m putting you on the spot. 

I mean, it’s not it doesn’t seem out the box now, but it was a couple of years ago when she did it. It was like a podcast series. It was an audio only launch. 

Yeah. I love. 

Really fun to. 

Watch. I love season two. And then. Did it do well? Yes. In terms of what they wanted. 

Yeah, it did extremely well because people were able to consume it. They didn’t have to feel like they had to be there at a certain time to watch live. She gave them actually is still working because she gave them lifetime access. So people still come in through it. 

So it’s a it’s a podcast specific like it’s a it’s a brand new podcast, but it’s like a limited number of episodes. Is that right? 

Yeah. Yeah. You can search for it, but you can’t. No, See? No, you can’t search for it. She she promotes it in different places. And it actually wasn’t all her content she had. I was a guest and so she had different people, different experts come. It was like a summit. 

People search for it. 

I don’t. That’s a very good question. I would. Maybe that’s part of the appeal. I don’t.

Know. Hmm. Interesting. Yeah. I mean, that’s like, I love. I love stuff like that. And you’re right. Like, people have been doing that for for years. And when it makes sense for people, that is for something like I suggest they do. I remember I remember who it was. But I remember a couple of years ago, I was like, this has, you know, a podcast, sort of mini series, if you will, all by itself stand alone, written all over it, like this is it right here. But I love I love that stuff. Like, what is your if you were to do a launch today. What would your party look like? 

My party would look like a 3 to 5 day event. These days is more like three days instead of five. 

Yeah. 

Just teaching. Just teaching people that launches don’t have to be so scary. I actually have it on on my website. I did one of these before I called it the launch Clinic. Yeah. And I would just run the launch clinic again, live three days. Let’s just break down all of the shenanigans around launches. And even if my thing is, I want people to have options and I don’t want them to be afraid of anything in their business. So even if a person chooses not to launch after that, they there is not because they’re disempowered. It’s not because they’re afraid of it. It’s just like, No, thank you. 

Yeah. Doesn’t feel good. 

Yeah. 

Did you do any, like you mentioned, like the party favors And that’s like, are you doing any kinds of those things? 

I like to give away stuff. I like to give away stuff and I think I got this from I have a girlfriend who throws this ginormous Christmas party at her house every year. It’s the thing like I might secretly fly back up there just for this party. It’s an all day thing to where we get breakfast into the night. Their games, their door prizes, like they buy a crap ton of gift cards. It is so much fun. And then there are those of us. This is nine years she’s been doing it. Oh, I was so sad during the pandemic. But we become friends because of this, this party and people fly from New Jersey. It’s in Atlanta. Like it. That kind of feeling. I love for people to feel cared for. We’re given away prizes. It’s not just a training. It to me, it’s the party. Like I try to make it more fun. And I think and of course, it’s valuable too. So I think those that combination has made it to where I think the last time I did a launch clinic, I had 50% more signups after day three, which was the last day than any of the days, because people went into their various groups and was like, She’s taking it down on Friday. You need to go. You need to get in there. Yeah. 

So so are we are we talking like three full days or are those. No, no. 

No. 

No, no. It’s good to say. Hold on a second. 

That’s a lot of but that is a lot of time. I run about 30 to 45 minutes if we get chatty, but usually I run a tight. 330 minutes, 30, 40 minute. Okay. Training, Q&A kind of thing. 

Facebook group or does it really matter? 

I’ve done Facebook group and I’ve done Zoom only. 

Okay. And what do you make them? Sounds terrible, but like, how did they rephrase that question? How do they how do they win prizes? Do they have to do something or. 

They have to do the work? No, they have to do the work. So there’s a short exercise each day that would take ten, maximum 15 minutes to do. I do that intentionally, and they just submit the answer. And when I say the answer, it’s a 1 to 3 sentence answer. But you need to think about it or you need to do something to get to it. And whoever submits all of the homework gets in the prize. I do drawings. It’s that’s how we run it.

I love it. I want to finish up with we talked about it before, but. So many people are launching and so much is riding on the launch. Like it has to work or I have to start offering one on one, whatever it might be. You know, like it’s it’s that launch. They’re so reliant on it for revenue and I get it like I’ve been there. Totally understand that. Yeah. How are we approaching like is there sort of like a, you know, some things that people can do based around everything that we’re talking about here when we’re in that sort of situation where we’ve got a launch coming up and like this has got to work or, you know, X, Y, Z. 

So from a mindset perspective, I remember doing something maybe this will help somebody because I’m a tangible person, but but it’s also about the energy around it. So I came up with giveaways like gifts that I wanted my clients to have, and I just bought them ahead of time. And I don’t know what it was, but it was like saying to the universe that this is going to happen and I was able to give them all out. So that’s one thing. Like it’s almost like you’re making a commitment that it’s going to happen. So that’s like a tangible, 

practical, but also kind of energy mindset, but. Realistically, depending on how long the container is, it’s not over until it’s over. Yeah. And when I say and some people feel a certain way about that, I have let people in after we close. Like after we started. And that’s my prerogative. Yeah. You know, it depends on the nature of the container and the group dynamics and whatever. I also personally don’t just have a group container, I have group and I also do intensives. So my everything is not riding on two or three launches a year. And there was one other like I think also there can be a way to structure your program. And again, it depends on what you’re offering to where you do launches technically, but it’s open all the time. It’s open enrollment, but you do launches to bring in revenue at specific times. So those are some things that I’ve done in the past to not put so much on it just from a like dollars and cents perspective. So you don’t freak out because when you’re in that freaked out, stressed out mode, you lose access to the prefrontal cortex, which is the part of the brain that helps you really think and be think of these solutions. 

Yeah. That doing the the promos or launches throughout the year any number of times along with Evergreen and it being open, is what I really advocate in when I’m coaching people and stuff like it’s because I agree. I’m like, I’m not a I’m not a fan. I’ve done a whole episode about it, about like, you know, if you’re doing 1 to 2 launches a year and that’s all you’re doing. And, you know, it’s a disservice to not only yourself, but you’re like all this other stuff. And so I’m glad that you bring that up. And these are really tangible ways to like. Maybe get away from that feeling of all this has to work. Or, you know, X, Y, Z. I want to make sure people can connect with you because I know that they’re listening right now and they’re like, wait, I want I want more of this because and I’m going to have you back on. If you’re if you’re up for it, I’m going to have you back on because I can talk about this stuff forever. And I hear from people all the time that they’re struggling. These are the types of things people struggle with all the time. 

So let’s do. 

It. How can people connect with you? Where can they connect with you? 

Well, I am on Instagram quite a bit, so if you DM me at Tovan readiness to visit Victor. Oh Nadine I That’s the place where we can just chat. I mean, no, no pressure. No, I just love this stuff and I love helping people like figure out creative solutions to like, I got to make this work or do you really? Or what do you think about this? So I just love chatting in the DMS and then Tawanna Denise, if, if you want the launch clinic. 

Okay, awesome. And it’s right there on your site. 

Yep, it’s right there. They can see a previous version until I decide to do another live one. 

Okay. Okay, cool. Awesome. Well, I will link all the links up for Teavana here in the show notes for today’s episode, but I want to thank you so much. Like I said, I am fascinated by this topic and we can talk about it for days, so we’ll have you back on. Thank you for being on here today. I really appreciate it. 

Thank you.

All right. Hope you enjoy that one with Savannah. She is just an amazing person and definitely going to have her back on the show here in. Actually, many times I can. I can already know that. So if you have not yet left a rating and review for the show over on Apple Podcasts, it is still a very big help in helping us reach more people with the with the message here on the podcast. It takes like literally like 10 seconds. So that would be in the world to me if you would consider leaving a quick rating and review for the show over on Apple podcast. And also if you know somebody and I know there are a lot of people who struggle with launching, if you know somebody who would benefit from this episode here, please share this with them. If on if you’re listening on Apple Podcasts, there’s the three little dots next to the episode name. You just click those dots. There’s a share option right there. Also, if you’re listening on Spotify, for example, there’s a share button right on the episode that you’re listening right on your phone there. So please consider sharing this episode with friends. I almost said, friends and family. Your family probably does not want to hear about launching. Has no idea what that is. So yeah, please share the episode. It is super helpful for the podcast overall and thank you my friend as always for listening to the podcast. I appreciate you. And until next time, be well and I’ll talk to you soon.

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