ISM Episode 7: Chris Brogan, NY Times Bestselling Author & CEO/President of Human Business Works

Inside Social Media PodcastChris Brogan, NY Times best selling author and CEO & President of Human Business Works is my guest this week on The Inside Social Media Podcast.

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Chris has co-written two books, Trust Agents and The Impact Equation, both of which are NY Times best sellers.

His company, Human Business Works, is an education, publishing and media company dedicated to helping professionals work better, do the work they want, and to be brave.  He’s a very sought after professional keynote speaker.

Chris is one of the most thought-proving people I know when it comes to building successful businesses through digital channels and he’s just an all around down-to-earth good guy.

Here are the top tips and strategies that Chris and I discuss, that you can take and put into action immediately for your own business:

Measuring your social media efforts

  • Put metrics on your social media efforts. If you don’t, why are you doing social media?  You must take responsibility for your business and get serious about what social is actually doing for you.
  • When it comes to measuring your social media efforts, it comes down to dollars.  Period.
  • Figure out which metric of your business you can influence with social media.  For example, as a car dealership, you could influence and measure test drives.
  • One way to measure your social marketing campaigns is to create unique URLs for different platforms, but driving people to the same page. Simply check your analytics to see which link worked the best.

Listening & Engagement

  • Engage.  Take the effort to connect and don’t use social media as a bullhorn.
  • As a business, are you asking your customers how they found you?  So simple to do and very effective.
  • Find which platform allows you tell your story the best way.  For instance, if you’re a restaurant, pictures of food and pictures of people having fun times at your restaurant are going to be most effective.  Thus, Instagram/Facebook.
  • Cover your industry’s news and be the go to resource.  Example:  Corcoran Group real estate in NYC.  Great content about NYC.
  • Fast engagement in social media (customer service) is something people really appreciate it.  It’s a huge opportunity for businesses to show their customers they care.

Importance of Your Email List

  • If you have an email list, why not ask them where they hang out online and engage with them there too.  If they want to, of course.
  • The real business tends to come out of your email list.
  • Treat your newsletter list kindly.  Be more personal with it, like a hand written letter.  Treat it and the people on it with love.

Right-click here to download the MP3 of this episode

Bonus Question

After Chris and I finished up, I asked him a bonus question that you can listen to or download here (you’ll also find it in the transcript).

Click to listen to Chris’ bonus answer or right click to “save as”

Here’s the question:

What’s an example of a time where you saw a brand using social media really smartly, why do you think it was successful and what might small businesses be able to learn from it so they can model something similar?

Links discussed during the interview

–> Give Chris a shout-out on Twitter for sharing his insights by clicking here to tweet him!

iTunes Review + Rating

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Click here for a PDF transcript of this episode

Thanks very much!

Until next time, keep rockin’.