I was listening to an interview with Gary Vaynerchuk on the Entrepreneur on Fire podcast and as the interview was wrapping up, Gary was asked what resources he would recommend entrepreneurs read.
He suggested we read sites like AdAge.com and Techmeme.com. Reading these sites allows you to learn and understand how “big business thinks” and also keep up with the latest trends in emerging technology. Doing this allows you and your brand to “build strength” and gives you a competitive edge in the marketplace.
This advice resonated with me, particularly the part about modeling big brands, because I’ve always been a big believer in not trying to re-invent the wheel. Find someone who is successfully doing what you want to do and model (not copy) them.
So it got me thinking about how I could incorporate this advice into my own brand.
How could I leverage all the years I’ve spent in corporate Internet ad sales, calling on the largest brands in the world?
How could I continue simplifying Facebook marketing for small businesses while expanding my reach to help more people?
Then it came to me.
My “Pivot” and New Podcast
In the entrepreneurial world, the term “pivot” refers to when you start a business in one direction and then reach a point in your journey where you make a decision to strategically change your direction.
This is a pivot for me.
I’m expanding beyond just Facebook marketing and bringing you a holistic view of social media marketing, but from the perspective of the most successful brands in the world.
After all, understanding and modeling how big brands leverage social media can offer small businesses and entrepreneurs powerful insights that we can then use to strengthen and grow our own business.
You can count on me to translate “big business” trends and strategies into actionable and realistic advice for you.
I’m so pumped up about bringing you this new content because I know you’re going to find so much value in it.
And as part of my new brand, I’ve started a new podcast that you are going to LOVE.
Introducing The Inside Social Media Podcast
I’m beyond excited to announce the launch of The Inside Social Media Podcast, which you can subscribe to today on iTunes.
Inside Social Media is a weekly show where I give you inside access to heads of social media from the most successful brands in the world, as well as the smartest social media influencers around.
We discuss the latest trends in social media marketing, how these big brands use social media to grow their business and most importantly, how small businesses can model their success with little to no budget.
It’s like sitting down for coffee and having a conversation you couldn’t normally have.
You get real-life case studies, strategies, tips and tricks of the trade that you can in-turn use in your own business.
I’ve done several interviews already and the amount of actionable insights coming from the discussions is going to blow you away. And the cool thing is, you get a unique perspective from each interview.
With each podcast episode, I summarize these immediately actionable tips and strategies for you in the show notes. You’ll also find any helpful links discussed during the show as well as ways to connect with each of my guests.
Launching with Ford, McDonald’s, and Citi
In the first 3 episodes that you can download right now, I’m ecstatic to bring you interviews with the social media brains behind a few of the biggest brands in the world:
- Scott Monty, Global Head of Social Media for Ford
- Rick Wion, McDonald’s US Director of Social Media
- Frank Eliason, Global Director of Social Media at Citi
And, I already have other huge interviews done, ready for release, and am also quickly lining up others for you.
Subscribe to the Podcast + Rating and Review
If you’d like to subscribe to the podcast so you don’t miss an episode, simply click the below link:
And, if you enjoy the podcast, I would be grateful if you would click here and leave me a rating and review on iTunes.
It only takes a minute and your doing so allows me to help more people with this podcast.
This Podcast Would Not Have Been Possible Without…
A HUGE thanks goes out to Pat Flynn from SmartPassiveIncome.com for helping me make this podcast possible. Without him I would not be launching this show.
I followed his free podcasting tutorial step-by-step and for someone who knew nothing about recording quality audio and the equipment that’s needed to do it before I dove into his videos, the tutorial was exactly the detailed process I needed.
I’m also grateful to call Pat a good friend and he was always gracious with his time and knowledge in answering my seemingly never-ending questions.
If you’re looking to start your own podcast, look no further than Pat’s tutorial and his content over on his SPI blog.
What To Expect Now
With the launch of the podcast and the new direction of my brand, you can expect a few things from me, namely:
- A brand new podcast each week where heads of social media from the biggest brands in the world reveal secrets for how they use social media to build their business, and how you can model what they’re doing with little to no budget.
- New content on the blog, twice per week, where I break down “big business” trends and strategies into actionable and realistic advice for you. You’ll get case studies, insights, strategies and tips that you can start using immediately.
- Work with me: Social media marketing isn’t something that should be done on it’s own. It should be part of your overall marketing strategy, each piece contributing to your ultimate goal. If you’d like to work with me to develop a social media marketing strategy for your business, I’d love to do a free strategy session with you to see if we’re a fit for each other. Simply click here to apply.
I’d love to hear your feedback on the podcast. Do you like it? Not so much? Let me know in the Comments below.