The Art of Online Business Podcast

#83: How to Create High Converting Instagram Ads

On the show today we’re talking about a topic everyone’s been asking about — Instagram Ads.  And joining me to talk some IG ads is Ethan Sigmon from Social Insight.

I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me.

One thing I found interesting was the ads that performed better were from warm traffic.  Not that this was a super surprise but the cold traffic ads were really bad.

I’ve heard about similar results from several people over the past few months but as you’ll hear today, Ethan shares his own results when it comes to targeting cold and warm traffic on Instagram.

We also get into the size and types of images that are getting the best results with Instagram ads.

On Today’s Episode, You’ll Learn:

  • Ad copy tips and strategies for improving your conversion rates
  • What you need to think about for your landing page when it comes to Instagram ads
  • Why the aesthetic of Instagram can be the difference between profitable ads and poorly performing ones
  • Ethan shares a landing page tip that has increased his conversion rate by 35%

Before we get into my talk with Ethan, I want to take a second to thank you. I’ve been getting a lot of feedback lately, meeting a lot of listeners at Social Media Marketing world and I love hearing that you’re implementing what you’re learning here on the show and it’s working in your business. It’s awesome that you’re taking action and getting results because that’s what this show is all about.

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Ethan’s agency, Social Insight

Follow Ethan on Twitter and Instagram: @ethansig

Email Ethan: [email protected]

Brands doing Instagram ads right: and

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