ISM 030: Bringing Personality to Your Social Media with NASA Jet Propulsion Lab's Veronica McGregor - Rick Mulready

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ISM 030: Bringing Personality to Your Social Media with NASA Jet Propulsion Lab’s Veronica McGregor

October 6, 2013

Veronica McGregorVeronica McGregor, NASA Jet Propulsion Lab’s News & Social Media Manager, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.

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More About This Show

If you’ve ever wondered what it means to…

  • find your business’ voice in social media
  • be “human” and bring personality to your social media
  • how to use social media to tell the story of your business

…this is the episode for you.

I’m psyched to introduce you to Veronica McGregor from the Jet Propulsion Laboratory at NASA.

Now, if you’ve been listening to the podcast for a while, you know I had NASA’s head of social media John Yembrick on in episode 17.

Well, I’ve had so much great feedback on that show, it’s one of the most downloaded episodes, and not to mention I got so much out of talking with John that I decided to have Veronica on to talk about all the cool things she and her team are doing at the JPL.

In particular, the Jet Propulsion Lab social media team runs the Mars Rover Curiosity social media accounts which has won all kinds of awards, including Foursquare’s Mayor of the Year. How cool is that to have an unmanned spaceship on Mars win that award??

In today’s show, you’ll learn:

  • How to “be human” and bring personality to your social media.
  • How to go about finding your brand voice.  Veronica really breaks it down and simplifies it for you.
  • Telling the story of your business through social media, including an awesome tip for how to overcome when you don’t have a clue what your story might be.
  • We even talk about asteroids hitting earth, including a funny story about what you should never say on a twitter account that talks about how close asteroids come to earth.
  • And a whole lot more great stuff here with Veronica…

(Click to tweet this!: “Hurry” is probably not the best word to use in a tweet for the @AsteroidWatch account: @NASAJPL’s @veronicamcg on the Inside Social Media podcast

Episode Resources

Connect with Veronica:


Click to check out the: NASA Jet Propulsion Lab website

Connect with NASA’s Jet Propulsion Lab on social media:

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MP3 Download

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INSIDER SHOW NOTES: NASA’s Jet Propulsion Lab Social Media 

  • Social media is all about testing.  Don’t be afraid to try things out and adjust as you go along.
  • Listen to what your customers are saying about your brand so you can make changes to your business on the fly.
  • Remember that your customers don’t know as much about your business as you do.  It’s easy to take things for granted, so listen to them and give them the information they are looking for.
  • Social media allows you to have direct feedback from your audience, take it in, and adjust it for your audience.  It’s essentially real-time input.
  • Twitter can be like a personal wire service to get news out about your business/industry.

On Creating Your Own Voice and Personality in Your Social Media…

  • If you have multiple social media accounts, make sure each has it’s own voice and personality.
  • Big benefit to using the first person when you’re doing social media for your business.  Be engaging!
  • Bring a human element to your social media.  Try and tell the story of your business through social.  Highlight employees, behind-the-scenes, etc…
  • If you’re having trouble figuring out how to tell the story of your business, bring someone in from the outside and ask them what they think about your business.

On Using Social Media to Create Brand Advocates for Your Business…

  • Think about how you can use social media to bring people together in person.  They will be your brand advocates and spread the word about you.
  • If people are getting together at your business, encourage them to take pictures and share them via social media!

Top 3 Things Veronica Would Do To Start Out in Social Media…

  1. Have a well-done website with great visuals.  A good online presence is important!
  2. Sites like Yelp are important to keep up, if appropriate.  Respond to customer concerns appropriately.
  3. Look at the social channels that are available and see which one(s) might work best for your business.  Twitter might be the easiest to start out with.
  4. Be responsive.  Don’t treat social media as a way to just push out information.  It’s a two-way conversation.


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