ISM Episode 9: Morgan Johnston and the JetBlue Social Media Strategy

Inside Social Media PodcastMorgan Johnston, JetBlue’s Manager of Corporate Communications and Social Media is my guest this week on The Inside Social Media Podcast.

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Morgan is one of the more respected people in social media marketing and he’s regularly recommended by other guests of the show.

In my chat with Morgan, we’re talking about the JetBlue social media strategy and you’ll learn:

  • How JetBlue leverages social media and what you can do to model their success.
  • I ask him how he and his team deal with all of the people who tweet them seemingly whining about every little thing while traveling.
  • As with each of my guests, Morgan gives his top 3 JetBlue social media strategy tips he would give to a small business trying to grow their business using social media.
  • And we talk about a ton of other cool actionable things that JetBlue is doing that you can implement into your business.

Right-click here to download the MP3 of this episode

Links discussed during the interview

   –> Give Morgan a shout-out on Twitter for sharing his insights by clicking here to tweet him!

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Click here for a PDF transcript of this episode

Until next time, keep rockin’.