#38: How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc - Rick Mulready

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#38: How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc

May 26, 2015

In today’s episode we’re talking Facebook ads again, this time with my buddy Keith Kranc.

Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days.

Today Keith shares what he learned during that meeting and how we can all use this information to make better Facebook ads.

During the show you’ll hear that we talk a lot about Facebook video ads. Video is where it’s at right now with Facebook and if you’re not doing Facebook video ads, it’s definitely time to get on board.

In Today’s Episode, You’ll Learn:

  • A really powerful strategy that’s working right now with Facebook ads
  • The anatomy of a highly converting video for Facebook
  • How to include a call-to-action button on your video ad
  • Why branding is a really effective strategy when your goal is direct response

As you’ll hear in the intro, after recording this interview with Keith, he reached back out to me a short time later and told me he had some great updates to our original conversation.

He and his agency had since been invited by Facebook to a special webinar all about the latest updates and stats on video ads, and he also wanted to share some very recent testing results that came out what they learned on the webinar.

That new interview, Part II, can be found in the next episode of AOPT.

Download Today’s Cheat Sheet

Click Here to Download the Facebook Video Ads Cheat Sheet

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Keith’s website: dominatewebmedia.com

Digital Marketer article that Keith mentioned.

Reserve a free spot for Rick’s Facebook Ads for Beginners: How to Create Killer Facebook Ads On Less Than $10 A Day webinar: fbadsfornewbies.com/webinar

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#37: How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield

#36: How to Use Facebook Video Ads to Create a Sales Funnel that Converts

#35: Secrets to Successfully Marketing Your Business to Countries Outside of the U.S. with Gus Sevilla

#34: Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl

Transcription of Today’s Episode

Rick: All right, Keith Kranc. Welcome to the Art of Paid Traffic. How are you doing, man?

Keith: I’m doing good. How about you, Rick? Thanks for having me on.

Rick: Awesome. We’ve been chatting here for the past 15, 20 minutes or so. We can talk for hours about this stuff. I want to kind of dive into a couple of things with you today. This is a couple of Facebook ads guys kind of sitting down to talk about what’s working right now, but I know that you recently visited one of the Facebook offices. The one, I think, it was down in Austin, Texas, is that right?

Keith: That’s right. Yup.

Rick: I know that you had some good takeaways out of your meeting with some of the teams down there. Can you kind of share what your major takeaways were?

Keith: Yeah, no problem. Not too long ago, we got invited by account manager, Justin, and we ended up inviting Molly Pittman from Digital Marketer to go with us, because their offices are in Austin. We all three went. It’s pretty cool. They took us around. He was like, “Hey, do you want to come and eat breakfast?” Like, “Breakfast?” Well, you get there and they’ve got like this smorgasbord of food 24/7, depending on what time of day is what type of food.

Rick: They don’t want you to leave the office if you work there.

Keith: Exactly. They don’t. It’s actually pretty cool the way that culture is. You can see the different workspaces so people can move around and stuff like that. We actually did an article that’s posted on Digital Marketer a few weeks ago, Five Things We Learned at Facebook Headquarters.

Some of the stuff was okay. To be honest with you, I would say the number one takeaway as far as strategy and tactics is concerned was … First of all, let me back up a little bit. We tried to get as much as we could from them on this whole situation of account banning and people getting their accounts shut down. Trust me. We’ve been trying. Those guys don’t like to bring that up. They don’t like to … It’s kind of unique the way the whole relationship works, but with that department and their department.

The actual compliance division is in the same building. That main building at headquarters is their Facebook advertising headquarters for North America. It was pretty cool, but it was like walking into … It looked like I was walking into like a college bar or something like that when I saw the compliance division because it’s a bunch of 22, 23 year olds. That was a little bit scary.

Rick: I was just going to say. Yeah.

Keith: Yeah, so keep that in mind, but, however –

Rick: Sorry, I just want to interrupt you real quick. The reason I’m assuming that they don’t want to really talk about it is they don’t want to give too much away, because they don’t want people gaming the system. They don’t want people figuring out what the … I don’t know how to put this. Kind of like what the issue is that they’re looking for, so that you can game in some way while still technically breaking their ad guidelines. Is that kind of accurate?

Keith: Yeah, a little bit, but also, it’s just they get hit up so much, trying to like, “Hey can you help me with this account? Can you help me with this account?”

Rick: Yup.

Keith: We have an account manager who’s only assigned to certain accounts. We don’t actually have a full agency rep that anybody that works with us that we can talk to, so it doesn’t quite work that way. Even though we get help with a lot of other accounts, but usually it’s a favor. We recently had an account that got shut down, and he was able to go and get it back up for us.

Rick: Yup.

Keith: But we had another client account with the same situation happen and they wouldn’t … He tried but it didn’t work. They don’t like to do that very often. It’s kind of a sticky situation. Basically, they’re saying … He even told me when it comes to getting a rep, it’s not about how much money you spend. You have to have a certain threshold, but he said, “We’d rather take somebody that’s spending $1,000 a month that we think we can help grow to $50,000 a month than somebody that’s spending $500,000 a month that’s spelling spam.” That was like quote exactly what he said.

Rick: Okay.

Keith: That was the subject. That was the topic. Basically what they want is they want us to be promoting content. They want stuff. They feel like they have this idealistic view that every single advertisement on Facebook should be useful and add value to their audience which if you do this right, it really can, which is pretty cool.

The problem is is I know that a lot of people are providing value and they’re still getting their accounts shut down. There’s a lot of frustration there and I know it sucks. Trust me. We’re treading lightly right now.

I’ll give you two good ways around that. I can talk about that. One of them we were just talking about a specific client and he said what really, really works well right now on Facebook is using story based videos. Story based like how will that product or service help that person. I was like just rumbling in my chair.

I was so excited, because the Digital Marketer conference like just a few weeks before that. I did a 15 minute talk during the wicked smart panel and it was about that. I called it Using Story Based Videos.

In my specific example, I was actually using a unique example of where we actually run a video like in the News Feed whether it’s desktop, mobile, sidebar, whatever, right column, all the different placements and we’ll take, and in this specific case that I used, we’ll literally link right from that video to an Amazon product page and get conversions and also build up the Amazon ranking, because you’re getting more traffic and there’s a lot of different things that happen there.

Now I used that specific example in that talk because it shows that normally, it’s kind of against the grain. It’s against conventional wisdom. Normally, I would always advice against using Facebook to try to sell something to somebody right away. You have to build value. You’ve got to build credibility. I used that example because we’re using a story based video testimonial of a customer that talks about her bone density increasing and her symptoms of osteoporosis being gone, right? Going away because of this product. It’s a third party credibility. Now when they show up on your landing page or your product page, they’re coming there in a completely different frame of mind.

Justin, when we were at the corporate office, was saying the same thing about this client that we were talking about. We’ve kind of been talking to that client about doing that, but they haven’t given us any good assets yet. The point is that Facebook is a party. It’s the online party. If your ultimate goal is to get something, sell a service, sell a product, the more that you can use story based third party credibility, it makes a huge, huge difference. You don’t always have to use a video testimonial. You can use a regular video, Facebook video ads.

There’s a whole lot of reasons why in my opinion, it’s one of the best things to do. We’ve kind of been doing that for a long time. It goes back to the same principle as why we should be amplifying content. Content that’s not gated. Okay?

Rick: Yup.

Keith: We’ve actually done an article all about this strategy going out. I’ve got the word document. It should be published. It’s actually going to be published on Digital Marketer too in the next few days. It will probably be live after this episode is published. Talking about this and it’s really working right now.

For example, we’ve got a coaching client who … She’s in the fitness space. She does both. She’ll amplify content to a blog post. She’s getting like two cent clicks. Two cents. That’s unbelievable. I’m just saying that because it’s possible. I’m saying that within the business space and stuff like that, you’re going to average closer to a dollar a click or more than that in some cases.

Rick: Are they converting into leads though?

Keith: They’re converting into leads. A lot of people are actually converting right from that page to sales. Then what happens is we re-target people with a story-based video of one of her customers talking about her results and how her life is better. That video links directly to a sales page. We’re literally getting sales for less than $10 each.

Rick: Really? Okay.

Keith: Yeah.

Rick: So I have a lot of questions come out of here. I want to come back to Justin if there was anything else from him, but you mentioned … You’re talking about the story based testimonial kind of video. You mentioned getting assets from a client that you haven’t received yet. What are you seeing?

Obviously right now, video’s huge on Facebook. Facebook has come out publicly when they reported their earnings for Q1. They came out and said, “Yeah.” Video is a big push for us right now. They’re not talking about how they’re going to be monetizing it. We’ve seen organically when we post on our Facebook page that it’s getting more reach. The cost per view when we’re doing video ads right now is ridiculous. Ridiculous in a good way. It’s super low. It’s getting a lot of play. I think the number’s like 4,000,000,000 views a day on Facebook right now.

When you’re talking about these story based testimonial videos, what does that video look like? What is the length that you’re seeing was working really well? What type of content within that video are you seeing that’s working really well?

Keith: Okay. Great question. I would say that’s the biggest takeaway from the event, I mean, from going to the office. If you want to read the whole article, go read it, but I’m telling you this stuff is even more important. That’s the big thing. They want you to amplify content. They want you to provide value and use re-targeting.

A lot of the things too was some of the partner categories. They’re coming out with some new kind of targeting. They have to add it manually to your account, so we can now target businesses. We’ll have certain level of employees, certain business revenue, that’s like new targeting that they’ll eventually be adding to everybody which is pretty cool by the way.

When it comes back to this, now, let’s just talk about video itself then. It doesn’t necessarily have to be a third party like testimonial video, because I know those can be difficult to use. I just want to see … I actually kind of have a … I call it the video ad winning formula that I kind of created. I did this for a recent webinar for my members.

If you’re going to do something like video, there’s a lot of reasons why. Number one is it’s not … Think about it this way too. I’ll give you the exact formula or the template that I think you can use if you’re listening to this right now. It’s not about … A lot of times people are like well, want to test a video ad compared to regular kind of a link post ad where the image is a clickable link and see which one converts better, has a lower cost per lead. If you look at it that way, you’re looking at it from a short term short sighted basis. It’s not about does video work better, it’s not.

It’s more like you add in video. You have to be adding in video. Then you’re trying to figure which type of video is working better within that separate area, right? It’s not if video is better. It’s you should be doing video. Then it’s trying to figure out how you can make your videos better. That’s the thing. Here’s why.

First of all, Facebook relevant scores is a big deal. Nobody knows how they’re creating these relevant scores. Their algorithm is messed up in my opinion.

Rick: I completely agree with you.

Keith: That’s a whole another conversation right? But the problem is that it affects our account, our history. If you’re going to get a whole bunch of low relevant scores, it’s going to give you a higher likelihood of getting your account shut down. You’re going to get higher click cost and all that. Videos, you’re going to have way higher relevant scores. There’s no question.

People if they see a video, you don’t get as many people saying, “Get the heck off my News Feed.” Spam. Getting kicked off because they think they pay a lot of money for their Facebook account so they should own that News Feed, right? But you don’t get that as much, because they see that real person. You get a lot more shares, likes, comments, okay?

Rick: Yup.

Keith: The other thing is you’re getting a lot of collateral branding. So if you think about it, a lot of people might see that video, but they might not click through, but guess what. They might see your ad two days from now which is an image of something and they click on that. Now they have a higher likelihood of that person taking action on the landing page, because they say your video earlier. You’re getting a lot of collateral branding

A lot of people that are running Facebook ads, they have this like anti-branding approach. They think I’m a direct response marketer, so I can’t be doing any branding. You can’t think that way. You have to be thinking how can I get my campaigns to ROI, but also be setting up the foundation for more success in the long run. That’s another reason why videos.

I’ve done videos from the beginning. We’ve been doing videos and amplifying content for four years now. It’s always been kind of my favorite strategy. It’s even better now because … Sorry, I haven’t gotten into the little outline of a video. I will. I promise.

Rick: That’s okay. We’ll get there.

Keith: This is important.

Rick: Yeah. For sure.

Keith: Facebook has recently rolled out a new feature which is game changing. What it is is where they let you add a call to action button on the screen, both on mobile, and on mobile which is the key here.

Rick: Yup, because that’s where most video views are happening right now.

Keith: Yes! When they’re watching it on mobile, they’ll go full screen. Guess what. They have less distractions.

Rick: Yeah.

Keith: They have less distractions. It’s full screen. There’s no sidebar. There’s no other ads. There’s nothing else. You can add a call to action button on the video player. They can click that. We literally have a consulting client that’s spending like $5,000 a day on running a 30-minute video inside Facebook driving him right to an order form of positive ROI.

Rick: A 30-minute video?

Keith: 30-minute.

Rick: Oh my god. Wow.

Keith: Yes. I’m telling you right now. It’s game changing, and so there’s a lot of reasons why that works, because he’s very good at doing that.

Rick: Sure. The objective there when they’re setting up that ad is video views, I’m assuming.

Keith: Yeah, exactly, because in order to get a lot of these features, you have to use video views or else you can’t … There’s ways around it. If you use the page manager inside the power editor and you actually create a post that’s a video post using that, or you publish it on your page, then you can actually still kind of add the call to action with the power editor.

The problem with the power editor if your listening to this is that right now, at least, Facebook doesn’t let you preview that button, even if you’re on a mobile device. The only way you can see that call to action button is if you actually see the real ad running in your News Feed. If you set it up the right way, you will have the button. You just might not know. It makes you nervous a little bit.

The point is, and in that case, mobile is working. It’s not ROI-ing on desktop. It only is on mobile. The clicks are cheaper. Also, I think it’s because a lot of times, people are hanging out. They’re like waiting in line or they’re riding a train or something. They’re on their mobile device.

Really use video. Combine that with mobile. If you want, I could kind of touch on what works and the keys to have a video that actually works.

Rick: Yeah, for sure.

Keith: Okay. Basically and I see this happen all the time where somebody will like run a video. I got a coaching client. He ran these video ads. I watched it. I’m like, “Dude, there’s no intro.” You’ve worked with Fortune 50 companies like AT&T and these big companies. You have to say that in the first 15 seconds. You have to have the first 0 to 15 seconds is intro and credibility social proof. Even if you don’t have any, maybe you have a product that you’ve created and make it, save the name of that.

Hey, this Keith Kranc, creator of the Facebook advertising blueprint or Facebook ads university. I say, “This is Keith Kranc, author of the Ultimate Guide to Facebook Advertising, which is in book stores all over the world. We work with so and so and so.” Okay? You have to do that because people are not going to know who you are. Okay?

Rick: Yeah. Now let me ask you a follow up question on that. I’m going to probe on this one a little bit. Because the video is auto-play in the News Feed and they have to tap the video in order to hear it, are you kind of delaying that for the first few seconds, like doing something else or saying something else for the fist few seconds of the video before you start into that credibility factor.

Keith: Yeah. I know. Good question. We usually … We’re not doing a whole lot of that. Basically, if it’s at least like, if you spend enough time on it, you’re going to be fine. If it is about 15 seconds, a lot of times, they’re going to miss the first three or four seconds and you should be fine. Take that into consideration, because a lot of times, it will take a video that’s already been done or it’s kind of like you don’t … The production part’s hard enough to get them to record it again. Just know that going on that they might miss the first two, three, four seconds.

Rick: Yeah.

Keith: Could even be the five seconds. Make sure it’s there.

Rick: Cool. Okay. First 15 seconds, credibility.

Keith: And then like the next 15 to 45 seconds, you want to get right into the problem. If you can, plant a seed to the solution. Hey, are you frustrated with trying to run Facebook ads? Are you frustrated with literally spending so much money and feeling like you’re throwing money down the toilet, or posting something on Facebook and nobody ever seen it, or constantly dieting and losing weight and gaining it back.

You got to hit right into the fear if you can. Maybe even list out say three to five problems or common frustrations that people have. You don’t have to necessarily do that. Just kind of use for whatever you have.

You got the social, the credibility proof is important. Then go right into the problem. Then the next thing is you’re either going to, because it’s Facebook, depending on what your offer is, what your hook is, maybe it’s a webinar that you want them to register for. Maybe it’s just a download, like I would run video ads to may Facebook checklist, which is a basic squeeze page, because I knew nobody knew who I was. So I was like, “Who’s going to download this checklist?” This lead page is squeeze page when they don’t know who the heck I am. Even if they do download it, they’re not going to do anything after that because there’s no brand. There’s no connection made. That’s why you’re doing this.

Basically, from there you might transition two to four minutes into your solution and call to action. However, I have one little section here which it depends if you have a testimonial or not. Let’s say you have a minute long testimonial. You can actually do the intro and credibility. State the problem to the solution. Then you could actually, if you have this, you can test both. You can transition right into a case study testimonial.

“Are you sick and tired of being in pain every single day. Just imagine if you could not have pain like this is something like so and so.” And play that video of her talking about her results. After that video stops, you transition into you. “Hey, just imagine if you had constant leads coming into your business like Joe does.” Or, “Just imagine if you didn’t have to cold call every single day or show up at all these BNI and Chamber of Commerce meetings, if you had literally a system built up like Joe does now. Well, I’ve actually got a webinar coming up, a free training coming up in the next couple of days you can register for where I’m going to cover the top five things that every financial planner should be doing to have leads coming into their business every single day without having to cold call ever again.” Whatever the solution that you offer is, you can kind of transition to, “Just imagine if your life was like this person. I’ve got a training coming up.”

Then you kind of go into like what it is. Then you can maybe even list out the benefits. If I’m doing a webinar, I’ll say if I have three bullet points on a webinar landing page, I’ll say what those kind of three things are in my video. Okay?

You kind of tell what’s going to be offered. Then you can say basically, give them a call to action. Maybe even include a little bit of scarcity, so you might say, “Hey, this is a one time event.” Or it’s a limited time … You’ve got a limited time coupon or something like that. Then you could say, “Register for this free training. All you got to do is click the button you see on the screen here, or the link in this post and you can register free now.”

The key there at the end is to if you can, use an evergreen call to action that will work whether your video is played in the News Feed, in the sidebar, on desktop or on mobile.

Rick: Yeah, good point. Yup.

Keith: You don’t want to try to create like four different videos. You can if you want, but just say this. Say, “Click the link in this post or the button you see on this screen to register for the webinar.” That’s all you have to say. That covers everything.

Because sometimes, the link’s going to be on the right. Right? They see a sidebar video, it’s going to pop up into a new window. The video’s going to be on the left. The link’s going to be on the right. If they see it in the News Feed, the link’s going to be above the video. If the see it in the mobile, and they have it full screen, then it’s going to be on the video. All you have to do is say it just like I said. I can give you these bullet points for the show notes if you want. That’s the key.

The whole key on Facebook is that instant kind of personality to make that connection with that person. If you use a third party testimonial, there’s so much more to it, because it’s somebody else talking about you. If you look at any good infomercial that’s ever ran consistently on a long term basis, they’re all built on real stories, case study testimonial stories 90% of the production.

Rick: Yeah. Now the two things that came out of that for me is you mentioned like two to four minutes, so you’re not afraid to do a longer video. You mentioned one of your clients doing a 30-minute video.

Keith: Yup.

Rick: Like you mentioned before, people are flipping through News Feed when they’re waiting for the train or on the train or in line at Starbucks or whatever it might be. What is your … Have you seen greater success with a shorter video versus maybe that three to four minutes long or what?

Keith: Great question. I would say … One of my biggest pet peeves is people putting a template on the timeline for videos, because a lot of people will always you need to do a 30-second video or 1 minute or 90 second, or especially with this whole YouTube video marketing, YouTube ads craze. Same thing. With our YouTube ads right now, we’re trying to make two, three, four, five minute videos. Not 30 second videos, because we want quality clicks. Okay?

Rick: Yeah, exactly.

Keith: In some cases, I’ll see a 45 second video be perfect. It’s all you need. Even if you take my template here. Let’s say you don’t have a testimonial video. Then if you look at the 0 to 15 seconds, maybe that takes you 12. Then you got to state the problem where I said 15 to 45 seconds. So maybe instead of taking 30, it only takes you 20 seconds. Then you got the transition. That takes you an extra minute. Now you got maybe a minute and half video, a minute and 20. You can do this same thing shorter but I’ve always not worried about that. I’ve always done three or four minute videos. As long as you’ve got some calls to action like subtle throughout.

Rick: Yup.

Keith: You got a good one 45 seconds in. You’re going to be okay. What I’ve always recommended to all my clients from the beginning is don’t stress about trying to make it under 90 seconds. If you can’t provide the benefits, who cares? You’re not going to get quality clicks there anyways. You’re just going to be wasting your money. Just because I’m saying that doesn’t mean that you can’t like a perfectly crafted video might be like 40 seconds, because they’re busy, but like I said, a perfect example is the 30 minute testimonial video that’s able to run $5,000 a day. Same thing, the YouTube video ads. The three minute video is the one that’s working best, not the 30 second one.

Rick: Yeah.

Keith: Looks at what’s his name from Six Pack Shortcuts. He’s running 5 minute, 55 second pre-roll videos on YouTube video ads, not 30 second videos.

Rick: Right. It’s a good point. It comes down to quality that you’re going for.

Keith: Yeah, quality and really making that connection. Then really digging into their fears and frustrations and then having the solution for them. Don’t stress too much.

The other thing is if video isn’t for you. A lot of people will, I think if you can get your face in the camera, that’s important, or somebody from your brand. I think having like animated videos on software as a service or like on a sales page is awesome. They can kill it. As far as a social network like this, I think it’s really important to make that personal connection, especially if it’s that first kind of indoctrination to that viewer to that visitor on Facebook. You have to do that. The only way that you can do it, if you’re not comfortable, is repetition. When I first started doing videos, I had to take like two shots before I can even do a video because I was so bad.

Rick: Nice. You mentioned earlier content amplification. We’re talking about the strategy here for a specific call to action. Now are you seeing success with doing a similar formula than what you’re talking about here, but simply driving to a piece of content? Like a blog post. Then from there, you’re doing one of a couple of things. You’re building an audience. You’re building a re-targeting audience of people coming to that page. You have an opt-in on that page or maybe within the content so you’re building a list that way as well. Or maybe they’re buying directly from that page. Are you seeing success with that strategy as well?

Keith: Yes. 100% yes. This is one of my favorite strategies too. The psychology behind both of these strategies is really the same. It’s about providing value and building a relationship first before you try to sell to them.

One of our girls, Bree, who’s in the fitness world, Betty Rocker, she … We’re not even really driving traffic or lead magnets anymore. We’re only driving traffic to content.

Rick: Yup.

Keith: She’s got strong calls to action throughout. If anybody clicks on the link at the bottom of that article, she’s getting a 5% conversion rate on her sales. We’re using video to re-target people to her sales pages. The video, you’re getting super high relevant scores on those too because they’re pretty much warm audiences, right?

Rick: Yeah, because it’s video and re-targeting.

Keith: Yeah, exactly. She does some video to finance stuff too, to some content and stuff like that. You’d be surprised with what we’re doing. Basically, content is huge for us because we know we’re building that re-targeting list. It’s as long as you’ve got strong calls to action. She has lower priced products, but if you have higher priced products, you can still do the same thing. Then you can just re-target people back to a webinar or a strategy session video or something like that.

Rick: Yeah.

Keith: Content is a huge, huge portion of what we try to get people to do. We’re seeing it work better and better and better, especially right now with Facebook’s environment. It’s really scary right now with what they’re doing. When you’re running traffic to content, as long you still don’t have anything specific results oriented numbers and the word money. With fitness, you got to be careful. You can’t have the word sexy or anything like that. As long as your title still to your page is fairly generic –

Rick: Yeah.

Keith: You’re a lot safer with Facebook, but you also get good results, because you’re building those re-targeting lists. You’d be surprised on how many people will click through on that page itself too.

Rick: Yeah, my last question for you on this Keith is that since you’re running a video ad, are you seeing better success with video on the landing page. I’m not talking content per se.

Keith: Right.

Rick: I’m talking if you are opting in for something or it’s an opt-in based landing page. It’s a webinar or whatever it is. Since it’s video that is driving them, are you seeing good results with video on the landing page or just a standard landing page?

Keith: Good question. In most cases, let’s say they created the basic same video that they would use for an opt-in like for a registration. Then we’d try to use a non-video landing page, because we know they’ve already watched the video. You get higher conversions all day long.

In some cases though, they’ve got a great video on the webinar registration page, and they’re using a testimonial video to drive them there. It’s a totally separate video. Then we’ll keep it. It just depends on your situation. Just realize that if it’s fairly the same video, and you know they’re watching it on Facebook, try to use a non-video landing page, but it’s not going to kill you to not have the video on there either.

Rick: Yeah, okay. We could talk about this for hours, but let’s wrap it up here. This has been a really great conversation. One that I think is really important to have right now, especially with, like you mentioned the environment that is the reality that is on Facebook right now. Thank you so much for all this information. This has been great. Where can people connect with you? What’s the best place for people to find you online right now?

Keith: Yeah, sure. No problem. Just the main website, which is dominatewebmedia.com. If you go there, I’ve got, depending on when you hear this, but I’ve got my free Facebook checklist.

I’ve also, it’s not published now, but by the time they listen to this, it probably will be. You’ll be able to actually get my book which is Barnes & Noble all over the world. It’s published by Entrepreneur magazine. You’ll be able to get that for free delivered to you plus my Facebook fast start which is some free modules. That could change if you’re listening to this eight months after this is published.

Either way, there’s a lot of really good free stuff on there. Then I’ve got a membership site that you can get it for a trial and it’s got a really active group. You can get your questions answered by me and stuff too.

Rick: Awesome.

Keith: That’s where to go.

Rick: Awesome. Thanks, buddy. I really appreciate you coming and sharing all these information with us.

Keith: No problem. Appreciate it, Rick. It was fun.

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