How Laura Roeder Turned $20K Into $350K With FB Ads

rick mulready

#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy

January 12, 2015

episode 005 Laura image (1)

In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.

To do this, she used a 2-step Facebook ads strategy that you’ll learn today.

We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business.  She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.

In this Episode You’ll Learn:

  • Laura’s exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K)
  • The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad).
  • How you can do this as an evergreen product or during a launch cycle
  • How Laura uses Facebook’s website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.

Download the Cheat-sheet of Laura’s Exact Facebook Ad And Her Two-Step Strategy

CLICK HERE to Download the How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy Cheat Sheet

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Links & Resources Mentioned During Today’s Episode

Right click here to download this episode

Edgar – a social media scheduling software.

Laura Roeder’s

Laura’s New Software for Coaches, Paperbell:

Follow Laura on Twitter

Big Shout Out to Today’s Sponsor! ShortStack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#2: How to Set Up Your Facebook Ads For Success

#3: What’s Working Right Now with Facebook Ads

#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

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