The Art of Online Business Podcast

#55: Newbie Case Study: $0.43 Leads From Cold Traffic

On today’s episode of The Art of Paid Traffic, I’m sharing a paid traffic newbie case study.

Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her spend.  Today you’ll learn what happened, look at what went wrong in her sales funnel, and hear the lessons she’s now taken into her most recent paid traffic campaign.

I’m also excited today because I announce the scholarship winner to my flagship Facebook ads training course FB ADvantage, for which enrollment opens this week.

For the past 2 weeks or so, I’ve offered the opportunity to win a scholarship to the course if you left a rating/review for this podcast over on iTunes.

And the response has been awesome!

Thank you so much for all the kind words and support for the show, I truly appreciate it.

And now for the winner of the scholarship to my FB ADvantage training course:

FBA scholar winner image


I’m really excited to welcome them into The FB ADvantage community where we have hundreds of other like-minded entrepreneurs who are growing their business with Facebook ads.

Screenshots of Mary’s Facebook Ads Campaign:

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Links & Resources Mentioned in this Episode

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Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#54: How to Use Amazon PPC to Make More Sales with Scott Voelker

#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing

#52: Facebook Ads Q&A Part 2 – Targeting, Scaling Ads and Direct Selling

#51: What’s the Deal with Facebook Ads Pixels and Other Q&A