Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership - Rick Mulready

rick mulready

take the quiz

What's your online business personality?

Business Coach, Online Ads Expert & Podcast Host

Hey friend!
I'm rick.

Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership

September 22, 2021

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. 

On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch.

Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for.

When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program… 

  1. Research what your customers want and find the gap that’s in your industry.
  2. Take advantage of resources you already have.
  3. Keep listening to feedback and create content based on it.

Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)


Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership…

Discussion Points In Today’s Episode:

0:00 Introduction 

1:31 About Hallie Sherman

6:14 What drives her to be an online business owner and speech language pathologist

8:45 How spending less time on your business helps it grow

11:03 Giving a different kind of value to customers

14:52 Ask your team what they need to create your new resource

17:53 The importance of listening to your audience

20:54 Benefits of building your trust

24:48 The system in place

27:01 What did the launch look like?

30:35 If people buy when you go live, keep doing that

34:26 What made the membership special?

35:57 Custom platforms aren’t always necessary

Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you. 

Click here to learn more and apply for my Accelerator coaching program.

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.


Follow The Art of Online Business on iTunes and/or Stitcher


Please support the podcast by giving an honest Rating/Review for the show on iTunes!

Right-click here to download this episode


Other Episodes You’ll Enjoy:

Are You Using the Best Colors for Your Call-to-Action Buttons?

Quick Tip: How to Refine Your “Promise” For More Sales

Why “More” Isn’t Always Better

uncover the hidden hurdles keeping your business stuck

Keep reading...

Take the Quiz!

Answer these 11 questions to clear the hidden hurdles holding you back so you can crush your next big launch.

ditch your business blindspot quiz

take the quiz

SITE DESIGN CREDIT   |  © 2021  |  All rights reserved    |  Privacy Policy    |  Terms of Use